Brandwave

How popular isTony's Tyre & Auto Care in search?

In August 2026, there were an estimated 13.2K branded searches for Tony's Tyre & Auto Care in New Zealand which is down 11.9% over the last 11 months. Tony's Tyre & Auto Care holds 44.3% estimated Share of Search among New Zealand tyre retailers and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Tony's Tyre & Auto Care44.3%
  2. Bridgestone Tyre Centre28%
  3. Advantage Tyre Solutions22.5%
  4. Tyreland3%
  5. Tyroola2.2%

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Which tyre retailers compete with Tony's Tyre & Auto Care?

Tony's Tyre & Auto Care against tyre retailers in New Zealand, by month

Share of Search by month for Tony's Tyre & Auto Care, Bridgestone Tyre Centre, Advantage Tyre Solutions, Tyreland, Tyroola. The figures are in the table below the chart.

View monthly share of search table
MonthTony's Tyre & Auto CareBridgestone Tyre CentreAdvantage Tyre SolutionsTyrelandTyroola
Oct 202547.4%23.7%23.4%3.1%2.4%
Nov 202549%22.4%23.5%3.1%2%
Dec 202548.2%25.2%21.3%3.2%2.1%
Jan 202648.7%24.1%21.5%3.3%2.4%
Feb 202648.6%23.9%21.1%3.6%2.8%
Mar 202647.9%24.5%22.1%3.1%2.4%
Apr 202647.8%25%21.1%3.8%2.4%
May 202646%24.4%24.3%3%2.2%
Jun 202648%24.4%22.5%2.9%2.2%
Jul 202645.8%27.1%21.8%3.4%1.9%
Aug 202644.3%28%22.5%3%2.2%
Sep 2026—————
  1. held 1st · 13.2K estimated branded searches · -6.4% vs prior month · -1.5 points

  2. held 2nd · 8.4K estimated branded searches · 0% vs prior month · +0.9 points

  3. held 3rd · 6.7K estimated branded searches · 0% vs prior month · +0.7 points

  4. held 4th · 910 estimated branded searches · -12.5% vs prior month · -0.3 points

  5. 5.Tyroola

    2.2%

    held 5th · 660 estimated branded searches · +10% vs prior month · +0.3 points

Compare search popularity between Tony's Tyre & Auto Care and its closest rivals

How has branded search demand for Tony's Tyre & Auto Care changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tony's Tyre & Auto Care in New Zealand fell from 15K to 13.2K.
  • Across the 11 months ending August 2026, Tony's Tyre & Auto Care’s estimated Share of Search among tyre retailers in New Zealand decreased from 47.4% to 44.3%.
  • Across the 11 months ending August 2026, Tony's Tyre & Auto Care’s estimated Share of Search among tyre retailers in New Zealand peaked at 49% in November 2025 and was lowest at 44.3% in August 2026.

How did search popularity change for New Zealand tyre retailers in August 2026?

  1. In August 2026, Bridgestone Tyre Centre gained estimated Share of Search among tyre retailers in New Zealand, from 27.1% to 28%.

  2. In August 2026, Advantage Tyre Solutions gained estimated Share of Search among tyre retailers in New Zealand, from 21.8% to 22.5%.

  3. In August 2026, Tony's Tyre & Auto Care lost estimated Share of Search among tyre retailers in New Zealand, from 45.8% to 44.3%.

  4. Estimated monthly branded searches for Tyroola in New Zealand fell 14.3% over 11 measured months, from 770 to 660 in August 2026.

Which WOF and car servicing chains compete with Tony's Tyre & Auto Care?

Tony's Tyre & Auto Care against WOF and car servicing chains in New Zealand, by month

Share of Search by month for VTNZ, AA Auto Centre, Tony's Tyre & Auto Care. The figures are in the table below the chart.

View monthly share of search table
MonthVTNZAA Auto CentreTony's Tyre & Auto CareVINZPit StopMidas
Oct 202574.7%14.7%8.8%1%0.49%0.32%
Nov 202572.9%16.3%9%1%0.5%0.36%
Dec 202571%17.7%9.2%1.1%0.46%0.37%
Jan 202669.9%18.8%9.2%1.1%0.47%0.55%
Feb 202669.5%19%9.3%1.1%0.56%0.49%
Mar 202669.3%18.5%9.8%1.1%0.74%0.51%
Apr 202669.7%18%10%1%0.79%0.44%
May 202671.9%16.1%9.8%1.1%0.66%0.52%
Jun 202671.2%16.1%10.4%1%0.6%0.61%
Jul 202673.5%15%9.5%0.99%0.55%0.49%
Aug 202672.8%15.2%9.8%1.1%0.61%0.52%
Sep 2026——————
  1. 1.VTNZ

    72.8%

    held 1st · 98.3K estimated branded searches · -10.2% vs prior month · -0.7 points

  2. held 2nd · 20.6K estimated branded searches · -7.6% vs prior month · +0.3 points

  3. held 3rd · 13.2K estimated branded searches · -6.4% vs prior month · +0.3 points

  4. 4.VINZ

    1.1%

    held 4th · 1.4K estimated branded searches · -2.7% vs prior month · +0.1 points

  5. 5.Pit Stop

    0.61%

    held 5th · 820 estimated branded searches · 0% vs prior month · +0.1 points

  6. 6.Midas

    0.52%

    held 6th · 700 estimated branded searches · -4.1% vs prior month · 0 points

Compare search popularity between Tony's Tyre & Auto Care and its closest rivals

How has branded search demand for Tony's Tyre & Auto Care changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Tony's Tyre & Auto Care’s estimated Share of Search among WOF and car servicing chains in New Zealand increased from 8.8% to 9.8%.
  • Across the 11 months ending August 2026, Tony's Tyre & Auto Care’s estimated Share of Search among WOF and car servicing chains in New Zealand peaked at 10.4% in June 2026 and was lowest at 8.8% in October 2025.

How did search popularity change for New Zealand WOF and car servicing chains in August 2026?

  1. In August 2026, VTNZ lost estimated Share of Search among WOF and car servicing chains in New Zealand, from 73.5% to 72.8%.

  2. Estimated monthly branded searches for Midas in New Zealand rose 27.3% over 11 measured months, from 550 to 700 in August 2026.

  3. Estimated monthly branded searches for VINZ in New Zealand fell 18.8% over 11 measured months, from 1.8K to 1.4K in August 2026.

  4. Estimated monthly branded searches for AA Auto Centre in New Zealand fell 18% over 11 measured months, from 25.1K to 20.6K in August 2026.

  5. Estimated monthly branded searches for Tony's Tyre & Auto Care in New Zealand fell 11.9% over 11 measured months, from 15K to 13.2K in August 2026.

How is Tony's Tyre & Auto Care measured?

Brandwave collects information about searches that people make online using Tony's Tyre & Auto Care’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • tonys nz
  • tonys tyre
  • tonys tyre and auto care
  • tonys tyre near me
  • tonys tyre service
  • tonys tyre service botany
  • tonys tyre service glenfield
  • tonys tyre service hastings
  • tonys tyre service near me
  • tonys tyre service new lynn
  • tonys tyre service upper hutt
  • tonys tyre service wheel alignment
  • tonys tyre service wof
  • tonys tyres botany
  • tonys tyres glenfield
  • tonys tyres lower hutt
  • tonys tyres near me
  • tonys tyres new lynn
  • tonys tyres service
  • tonys tyres upper hutt
  • tonys tyres wof

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How the Brand Demand Index is measured

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