Brandwave

WOF and car servicing chains in New Zealand:Which brands are most popular in search?

In August 2026, VTNZ was the most searched among WOF and car servicing chains in New Zealand, with an estimated 98.3K branded searches and 72.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. VTNZ72.8%
  2. AA Auto Centre15.2%
  3. Tony's Tyre & Auto Care9.8%
  4. VINZ1.1%
  5. Pit Stop0.61%
  6. Midas0.52%

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Share of SearchLeaderboard

Compare the chains New Zealand drivers book for warrants of fitness, inspections and car servicing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among WOF and car servicing chains in New Zealand, by month

Share of Search by month for VTNZ, AA Auto Centre, Tony's Tyre & Auto Care. The figures are in the table below the chart.

View monthly share of search table
MonthVTNZAA Auto CentreTony's Tyre & Auto CareVINZPit StopMidas
Oct 202574.7%14.7%8.8%1%0.49%0.32%
Nov 202572.9%16.3%9%1%0.5%0.36%
Dec 202571%17.7%9.2%1.1%0.46%0.37%
Jan 202669.9%18.8%9.2%1.1%0.47%0.55%
Feb 202669.5%19%9.3%1.1%0.56%0.49%
Mar 202669.3%18.5%9.8%1.1%0.74%0.51%
Apr 202669.7%18%10%1%0.79%0.44%
May 202671.9%16.1%9.8%1.1%0.66%0.52%
Jun 202671.2%16.1%10.4%1%0.6%0.61%
Jul 202673.5%15%9.5%0.99%0.55%0.49%
Aug 202672.8%15.2%9.8%1.1%0.61%0.52%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.VTNZ

    72.8%

    held 1st · 98.3K estimated branded searches · -10.2% vs prior month · -0.7 points

  2. 2.AA Auto Centre

    15.2%

    held 2nd · 20.6K estimated branded searches · -7.6% vs prior month · +0.3 points

  3. 3.Tony's Tyre & Auto Care

    9.8%

    held 3rd · 13.2K estimated branded searches · -6.4% vs prior month · +0.3 points

  4. 4.VINZ

    1.1%

    held 4th · 1.4K estimated branded searches · -2.7% vs prior month · +0.1 points

  5. 5.Pit Stop

    0.61%

    held 5th · 820 estimated branded searches · 0% vs prior month · +0.1 points

  6. 6.Midas

    0.52%

    held 6th · 700 estimated branded searches · -4.1% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among WOF and car servicing chains in New Zealand?

In August 2026, VTNZ was the most searched among WOF and car servicing chains in New Zealand, with an estimated 98.3K branded searches and 72.8% estimated Share of Search within this set. AA Auto Centre is in 2nd place, 57.5 percentage points behind at 15.2% Share of Search.

New Zealand WOF and car servicing chains, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
VTNZ74.7% → 72.8%74.7%Oct 202569.3%Mar 20261st
AA Auto Centre14.7% → 15.2%19%Feb 202614.7%Oct 20252nd
Tony's Tyre & Auto Care8.8% → 9.8%10.4%Jun 20268.8%Oct 20253rd
VINZ1% → 1.1%1.1%Feb 20260.99%Jul 20264th
Pit Stop0.49% → 0.61%0.79%Apr 20260.46%Dec 20255th
Midas0.32% → 0.52%0.61%Jun 20260.32%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, VTNZ’s estimated Share of Search among WOF and car servicing chains in New Zealand decreased from 74.7% to 72.8%.
  • Across the 11 months ending August 2026, AA Auto Centre’s estimated Share of Search among WOF and car servicing chains in New Zealand increased from 14.7% to 15.2%.
  • Across the 11 months ending August 2026, Tony's Tyre & Auto Care’s estimated Share of Search among WOF and car servicing chains in New Zealand increased from 8.8% to 9.8%.
  • Across the 11 months ending August 2026, VTNZ’s estimated Share of Search among WOF and car servicing chains in New Zealand peaked at 74.7% in October 2025 and was lowest at 69.3% in March 2026.
  • Across the 11 months ending August 2026, AA Auto Centre’s estimated Share of Search among WOF and car servicing chains in New Zealand peaked at 19% in February 2026 and was lowest at 14.7% in October 2025.
  • Across the 11 months ending August 2026, Tony's Tyre & Auto Care’s estimated Share of Search among WOF and car servicing chains in New Zealand peaked at 10.4% in June 2026 and was lowest at 8.8% in October 2025.
  • Across the 11 months ending August 2026, VINZ, Pit Stop and Midas held steady: their estimated Share of Search among WOF and car servicing chains in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand WOF and car servicing chains in August 2026?

  1. In August 2026, VTNZ lost estimated Share of Search among WOF and car servicing chains in New Zealand, from 73.5% to 72.8%.

  2. Estimated monthly branded searches for Midas in New Zealand rose 27.3% over 11 measured months, from 550 to 700 in August 2026.

  3. Estimated monthly branded searches for VINZ in New Zealand fell 18.8% over 11 measured months, from 1.8K to 1.4K in August 2026.

  4. Estimated monthly branded searches for AA Auto Centre in New Zealand fell 18% over 11 measured months, from 25.1K to 20.6K in August 2026.

  5. Estimated monthly branded searches for Tony's Tyre & Auto Care in New Zealand fell 11.9% over 11 measured months, from 15K to 13.2K in August 2026.

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