Brandwave

Bridgestone Tyre Centre vs Tony's Tyre & Auto Care:Which is more popular?

In September 2026, Tony's Tyre & Auto Care had more branded searches than Bridgestone Tyre Centre among tyre retailers in New Zealand. Tony's Tyre & Auto Care had about 7,130 branded searches, while Bridgestone Tyre Centre had 6,090. Tony's Tyre & Auto Care made up 24.2% of all tyre retailer searches we track, and Bridgestone Tyre Centre accounted for 20.7%. When we asked ChatGPT and Google AI Overviews about tyre retailers, Bridgestone Tyre Centre and Tony's Tyre & Auto Care each appeared in four of the five answers. Tony's Tyre & Auto Care was mentioned before Bridgestone Tyre Centre in three out of four answers that named either.

Among tyre retailers in New Zealand in September 2026

Who do people search for more?

Tony's Tyre & Auto Care, about 17% more searches than Bridgestone Tyre Centre

Tony's Tyre & Auto Care 7.1K searchesBridgestone Tyre Centre 6.1K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Bridgestone Tyre Centre in 4 of 5Tony's Tyre & Auto Care in 4 of 5

Who does AI recommend more?

Tony's Tyre & Auto Care, named ahead of Bridgestone Tyre Centre in 3 of 4 answers

Tony's Tyre & Auto Care first in 3Bridgestone Tyre Centre first in 1

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Top tyre retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bridgestone Tyre Centre and Tony's Tyre & Auto Care were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tony's Tyre & Auto Care was listed before Bridgestone Tyre Centre in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hyper Drive1st
  2. Advantage Tyre Solutions2nd
  3. Tony's Tyre & Auto Care3rd
  4. Bridgestone Tyre Centre4th
  5. Tyre Shop Online5th
  6. Tyroola6th
  7. Tyreland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hyper Drive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tony's Tyre & Auto Care4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bridgestone Tyre Centre4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Advantage Tyre Solutions3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tyroola2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tyre Shop Online2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tyreland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tyre retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bridgestone Tyre Centre or Tony's Tyre & Auto Care more popular in search?

This chart shows how often people search Google for Bridgestone Tyre Centre and Tony's Tyre & Auto Care by name. Each line represents a brand's share of searches for all seven tyre retailers we track, month by month, from searches in New Zealand.

Bridgestone Tyre Centre and Tony's Tyre & Auto Care among tyre retailers in New Zealand, by month

Share of searches by month for Tony's Tyre & Auto Care, Bridgestone Tyre Centre. The figures are in the table below the chart.

View monthly share of searches table
MonthHyper DriveTony's Tyre & Auto CareAdvantage Tyre SolutionsBridgestone Tyre CentreTyrelandTyroolaTyre Shop Online
Oct 202525.1%26.2%22.9%20.4%2.8%1.3%1.2%
Nov 202524.2%30.4%22.3%18.2%2.7%1.1%1.2%
Dec 202526.8%27.7%20.3%20.5%2.8%1.2%0.57%
Jan 202626.7%27.8%20.2%20%2.8%1.4%1.1%
Feb 202626.6%27.9%20%19.5%3.1%1.7%1.3%
Mar 202623.1%29.9%21.1%20.9%2.6%1.4%0.91%
Apr 202626.5%28.6%19.5%20.2%3%1.3%0.85%
May 202625.9%27.6%22.4%19.6%2.5%1.2%0.83%
Jun 202626.1%27.8%21.5%19.9%2.5%1.2%1%
Jul 202625.1%26.7%20.8%22.6%2.8%1.1%0.8%
Aug 202625.2%26.6%20.9%22.8%2.4%1.2%0.81%
Sep 202627.5%24.2%22.8%20.7%2.5%1.3%0.88%

How has the Bridgestone Tyre Centre and Tony's Tyre & Auto Care comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand tyre retailers in September 2026?

4 changes

  1. In September 2026, Hyper Drive overtook Tony's Tyre & Auto Care to become the leader among tyre retailers in New Zealand, with 27.5% of the searches.

  2. In September 2026, Advantage Tyre Solutions overtook Bridgestone Tyre Centre to rank 3rd among tyre retailers in New Zealand, with 22.8% of the searches.

  3. In September 2026, Tony's Tyre & Auto Care lost share of searches among tyre retailers in New Zealand, from 26.6% to 24.2%.

  4. In September 2026, Bridgestone Tyre Centre lost share of searches among tyre retailers in New Zealand, from 22.8% to 20.7%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Bridgestone Tyre Centre’s and Tony's Tyre & Auto Care’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bridgestone Tyre Centre

4 branded search terms

  • bridgestone tyre centre
  • bridgestone tyre centre huntly
  • bridgestone tyre centre westgate
  • bridgestone tyres

Tony's Tyre & Auto Care

7 branded search terms

  • tonys tyre
  • tonys tyre and auto care
  • tonys tyres botany
  • tonys tyres glenfield
  • tonys tyres lower hutt
  • tonys tyres service
  • tonys tyres upper hutt

How the Brand Demand Index is measured

Other head-to-heads among tyre retailers

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