Brandwave

Hyper Drive vs Tony's Tyre & Auto Care:Which is more popular?

In September 2026, Hyper Drive had more branded searches than Tony's Tyre & Auto Care among tyre retailers in New Zealand. Hyper Drive had about 8,100 branded searches, while Tony's Tyre & Auto Care had 7,130. Hyper Drive made up 27.5% of all tyre retailer searches we track, and Tony's Tyre & Auto Care accounted for 24.2%. When we asked ChatGPT and Google AI Overviews about tyre retailers, Hyper Drive appeared in all five answers and Tony's Tyre & Auto Care in four. Hyper Drive was mentioned before Tony's Tyre & Auto Care in four out of five answers.

Among tyre retailers in New Zealand in September 2026

Who do people search for more?

Hyper Drive, about 14% more searches than Tony's Tyre & Auto Care

Hyper Drive 8.1K searchesTony's Tyre & Auto Care 7.1K searches

Who does AI mention more?

Hyper Drive, mentioned in every answer we collected

Hyper Drive in 5 of 5Tony's Tyre & Auto Care in 4 of 5

Who does AI recommend more?

Hyper Drive, named ahead of Tony's Tyre & Auto Care in 4 of 5 answers

Hyper Drive first in 4Tony's Tyre & Auto Care first in 1

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Top tyre retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hyper Drive appeared in all five answers. Tony's Tyre & Auto Care was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hyper Drive was listed before Tony's Tyre & Auto Care in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hyper Drive1st
  2. Advantage Tyre Solutions2nd
  3. Tony's Tyre & Auto Care3rd
  4. Bridgestone Tyre Centre4th
  5. Tyre Shop Online5th
  6. Tyroola6th
  7. Tyreland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hyper Drive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tony's Tyre & Auto Care4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bridgestone Tyre Centre4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Advantage Tyre Solutions3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tyroola2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tyre Shop Online2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tyreland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tyre retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hyper Drive or Tony's Tyre & Auto Care more popular in search?

This chart shows how often people search Google for Hyper Drive and Tony's Tyre & Auto Care by name. Each line represents a brand's share of searches for all seven tyre retailers we track, month by month, from searches in New Zealand.

Hyper Drive and Tony's Tyre & Auto Care among tyre retailers in New Zealand, by month

Share of searches by month for Hyper Drive, Tony's Tyre & Auto Care. The figures are in the table below the chart.

View monthly share of searches table
MonthHyper DriveTony's Tyre & Auto CareAdvantage Tyre SolutionsBridgestone Tyre CentreTyrelandTyroolaTyre Shop Online
Oct 202525.1%26.2%22.9%20.4%2.8%1.3%1.2%
Nov 202524.2%30.4%22.3%18.2%2.7%1.1%1.2%
Dec 202526.8%27.7%20.3%20.5%2.8%1.2%0.57%
Jan 202626.7%27.8%20.2%20%2.8%1.4%1.1%
Feb 202626.6%27.9%20%19.5%3.1%1.7%1.3%
Mar 202623.1%29.9%21.1%20.9%2.6%1.4%0.91%
Apr 202626.5%28.6%19.5%20.2%3%1.3%0.85%
May 202625.9%27.6%22.4%19.6%2.5%1.2%0.83%
Jun 202626.1%27.8%21.5%19.9%2.5%1.2%1%
Jul 202625.1%26.7%20.8%22.6%2.8%1.1%0.8%
Aug 202625.2%26.6%20.9%22.8%2.4%1.2%0.81%
Sep 202627.5%24.2%22.8%20.7%2.5%1.3%0.88%

How has the Hyper Drive and Tony's Tyre & Auto Care comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Hyper Drive took it in September 2026.
  • Across the 12 months ending September 2026, Hyper Drive’s share of searches among tyre retailers in New Zealand moved from 25.1% to 27.5%, and its estimated monthly branded searches held steady at 8.1K.
  • Across the 12 months ending September 2026, Tony's Tyre & Auto Care’s share of searches among tyre retailers in New Zealand moved from 26.2% to 24.2%, and its estimated monthly branded searches moved from 8.4K to 7.1K.

How did search popularity change for New Zealand tyre retailers in September 2026?

2 changes

  1. In September 2026, Hyper Drive overtook Tony's Tyre & Auto Care to become the leader among tyre retailers in New Zealand, with 27.5% of the searches.

  2. In September 2026, Tony's Tyre & Auto Care lost share of searches among tyre retailers in New Zealand, from 26.6% to 24.2%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Hyper Drive’s and Tony's Tyre & Auto Care’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hyper Drive

1 branded search term

  • hyper drive

Tony's Tyre & Auto Care

7 branded search terms

  • tonys tyre
  • tonys tyre and auto care
  • tonys tyres botany
  • tonys tyres glenfield
  • tonys tyres lower hutt
  • tonys tyres service
  • tonys tyres upper hutt

How the Brand Demand Index is measured

Other head-to-heads among tyre retailers

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