Brandwave

Hyper Drive vs Tyreland:Which is more popular?

In September 2026, Hyper Drive had more branded searches than Tyreland among tyre retailers in New Zealand. Hyper Drive had about 8,100 branded searches, while Tyreland had 750. Hyper Drive made up 27.5% of all tyre retailer searches we track, and Tyreland accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about tyre retailers, Hyper Drive appeared in all five answers and Tyreland in none.

Among tyre retailers in New Zealand in September 2026

Who do people search for more?

Hyper Drive, about 11 searches for every 1 for Tyreland

Hyper Drive 8.1K searchesTyreland 750 searches

Who does AI mention more?

Hyper Drive, mentioned in every answer we collected

Hyper Drive in 5 of 5Tyreland in 0 of 5

Who does AI recommend more?

Hyper Drive, the only one of the two named

Hyper Drive first in 5Tyreland never named

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Top tyre retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hyper Drive appeared in all five answers. Tyreland did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hyper Drive1st
  2. Advantage Tyre Solutions2nd
  3. Tony's Tyre & Auto Care3rd
  4. Bridgestone Tyre Centre4th
  5. Tyre Shop Online5th
  6. Tyroola6th
  7. Tyreland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hyper Drive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tony's Tyre & Auto Care4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bridgestone Tyre Centre4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Advantage Tyre Solutions3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tyroola2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tyre Shop Online2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tyreland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tyre retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hyper Drive or Tyreland more popular in search?

This chart shows how often people search Google for Hyper Drive and Tyreland by name. Each line represents a brand's share of searches for all seven tyre retailers we track, month by month, from searches in New Zealand.

Hyper Drive and Tyreland among tyre retailers in New Zealand, by month

Share of searches by month for Hyper Drive, Tyreland. The figures are in the table below the chart.

View monthly share of searches table
MonthHyper DriveTony's Tyre & Auto CareAdvantage Tyre SolutionsBridgestone Tyre CentreTyrelandTyroolaTyre Shop Online
Oct 202525.1%26.2%22.9%20.4%2.8%1.3%1.2%
Nov 202524.2%30.4%22.3%18.2%2.7%1.1%1.2%
Dec 202526.8%27.7%20.3%20.5%2.8%1.2%0.57%
Jan 202626.7%27.8%20.2%20%2.8%1.4%1.1%
Feb 202626.6%27.9%20%19.5%3.1%1.7%1.3%
Mar 202623.1%29.9%21.1%20.9%2.6%1.4%0.91%
Apr 202626.5%28.6%19.5%20.2%3%1.3%0.85%
May 202625.9%27.6%22.4%19.6%2.5%1.2%0.83%
Jun 202626.1%27.8%21.5%19.9%2.5%1.2%1%
Jul 202625.1%26.7%20.8%22.6%2.8%1.1%0.8%
Aug 202625.2%26.6%20.9%22.8%2.4%1.2%0.81%
Sep 202627.5%24.2%22.8%20.7%2.5%1.3%0.88%

How has the Hyper Drive and Tyreland comparison changed over the last 12 months?

3 findings
  • Hyper Drive was ahead of Tyreland in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hyper Drive’s share of searches among tyre retailers in New Zealand moved from 25.1% to 27.5%, and its estimated monthly branded searches held steady at 8.1K.
  • Across the 12 months ending September 2026, Tyreland’s share of searches among tyre retailers in New Zealand moved from 2.8% to 2.5%, and its estimated monthly branded searches moved from 910 to 750.

How did search popularity change for New Zealand tyre retailers in September 2026?

2 changes

  1. In September 2026, Hyper Drive overtook Tony's Tyre & Auto Care to become the leader among tyre retailers in New Zealand, with 27.5% of the searches.

  2. Estimated monthly branded searches for Tyreland in New Zealand fell 17.6% over 12 measured months, from 910 to 750 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Hyper Drive’s and Tyreland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hyper Drive

1 branded search term

  • hyper drive

Tyreland

3 branded search terms

  • mobile tyreland
  • tyreland
  • tyreland tyres

How the Brand Demand Index is measured

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