Speedo vs Unde:Which is more popular in New Zealand?
In October 2026, Speedo had more branded searches than Unde among swimwear brands in New Zealand. Speedo had about 3,370 branded searches, while Unde had 50. Speedo made up 30.2% of all swimwear brand searches we track, and Unde accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about swimwear brands, Speedo and Unde each appeared in two of the five answers. Speedo and Unde were each mentioned first in one of the two answers.
Who do people search for more?
Speedo, about 67 searches for every 1 for Unde
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top swimwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Speedo was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Unde was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Speedo and Unde were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Speedo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Seafolly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Unde2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arena1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Baku1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Funkita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zoggs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bond-Eye0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about swimwear brands
5 answers
Asked ChatGPT
“Which swimwear brand should I buy in New Zealand?”
- 1Baku
- 1
Asked ChatGPT
“What are the best swimwear brands in New Zealand?”
- 1Unde
Asked ChatGPT
“What's the best swimwear brand in New Zealand for the beach?”
Searched Google, AI Overview
“swimwear for women”
Searched Google, AI Overview
“one piece swimwear”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Speedo or Unde more popular in search?
This chart shows how often people search Google for Speedo and Unde by name. Each line represents a brand's share of searches for all eight swimwear brands we track, month by month, from searches in New Zealand.
Share of searches by month for Speedo, Unde. The figures are in the table below the chart.
View monthly share of searches table
| Month | Speedo | Seafolly | Funkita | Zoggs | Bond-Eye | Arena | Baku | Unde |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 28% | 28.1% | 14.5% | 10.5% | 7.5% | 5.3% | 5.6% | 0.36% |
| Dec 2025 | 31.8% | 28.5% | 10.4% | 9.8% | 7.3% | 5.1% | 6.6% | 0.42% |
| Jan 2026 | 34.7% | 22.5% | 12.4% | 10.8% | 6.5% | 5.7% | 6.9% | 0.43% |
| Feb 2026 | 39.4% | 13.8% | 14.9% | 13% | 3.6% | 9.1% | 5.9% | 0.32% |
| Mar 2026 | 41.2% | 15.2% | 15.8% | 11.1% | 3.1% | 9.7% | 3.5% | 0.48% |
| Apr 2026 | 40.5% | 17.9% | 15.5% | 10.2% | 3.8% | 8% | 3.4% | 0.73% |
| May 2026 | 39.5% | 18.8% | 14.5% | 9.4% | 4.6% | 8% | 4.6% | 0.53% |
| Jun 2026 | 33.4% | 28.8% | 12.6% | 7.7% | 6.1% | 6.8% | 4% | 0.46% |
| Jul 2026 | 35.5% | 25.9% | 11.3% | 9.4% | 5.9% | 6.8% | 4.7% | 0.44% |
| Aug 2026 | 33.5% | 25.1% | 11.7% | 9.4% | 5.6% | 9.1% | 5.3% | 0.4% |
| Sep 2026 | 31.3% | 24.8% | 12.8% | 10.2% | 6% | 7.1% | 7.3% | 0.56% |
| Oct 2026 | 30.2% | 24.4% | 13.8% | 12.9% | 6.5% | 5.9% | 5.8% | 0.45% |
How has branded search for Speedo and Unde changed in New Zealand over the last 12 months?
3 findings
- Speedo was ahead of Unde in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Speedo’s share of searches among swimwear brands in New Zealand moved from 28% to 30.2%, and its estimated monthly branded searches moved from 3.9K to 3.4K.
- Across the 12 months ending October 2026, Unde’s share of searches among swimwear brands in New Zealand moved from 0.36% to 0.45%, and its estimated monthly branded searches held steady at 50.
How did search popularity change for New Zealand swimwear brands in October 2026?
1 change
In October 2026, Speedo lost share of searches among swimwear brands in New Zealand, from 31.3% to 30.2%.
How are Speedo’s and Unde’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Speedo’s and Unde’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among swimwear brands
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