Brandwave

How popular isSeafolly?

In October 2026, people searched for Seafolly by name about 2,730 times in New Zealand, a 30.9% decrease from the previous year. These searches made up 24.4% of all New Zealand swimwear brand searches, placing Seafolly second out of eight brands. When we asked both ChatGPT and Google AI Overviews about swimwear brands, Seafolly appeared in two of the five answers and was the most recommended of the eight.

Search and AI answers in October 2026

Seafolly is the second most searched of 8 competitors and the most recommended in the AI answers we collected.

  1. SpeedoShare of searches 30.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. SeafollyShare of searches 24.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  3. FunkitaShare of searches 13.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ZoggsShare of searches 12.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Bond-EyeShare of searches 6.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

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Top swimwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Seafolly was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Seafolly is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Seafolly1st
  2. Speedo2nd
  3. Arena3rd
  4. Unde4th
  5. Funkita–
  6. Zoggs–
  7. Bond-Eye–
  8. Baku–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Speedo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Seafolly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Unde2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arena1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baku1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Funkita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoggs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bond-Eye0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about swimwear brands

5 answers

  • Asked ChatGPT

    “Which swimwear brand should I buy in New Zealand?”

    1. 1Baku

  • Asked ChatGPT

    “What are the best swimwear brands in New Zealand?”

    1. 1Unde

  • Asked ChatGPT

    “What's the best swimwear brand in New Zealand for the beach?”

    1. 1Seafolly
    2. 2Unde

  • Searched Google, AI Overview

    “swimwear for women”

    1. 1Speedo

  • Searched Google, AI Overview

    “one piece swimwear”

    1. 1Speedo
    2. 2Arena
    3. 3Seafolly

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Seafolly compared with other New Zealand swimwear brands?

Seafolly against swimwear brands in New Zealand, by month

Share of searches by month for Speedo, Seafolly, Funkita, Zoggs, Bond-Eye, Arena, Baku. The figures are in the table below the chart.

View monthly share of searches table
MonthSpeedoSeafollyFunkitaZoggsBond-EyeArenaBakuUnde
Nov 202528%28.1%14.5%10.5%7.5%5.3%5.6%0.36%
Dec 202531.8%28.5%10.4%9.8%7.3%5.1%6.6%0.42%
Jan 202634.7%22.5%12.4%10.8%6.5%5.7%6.9%0.43%
Feb 202639.4%13.8%14.9%13%3.6%9.1%5.9%0.32%
Mar 202641.2%15.2%15.8%11.1%3.1%9.7%3.5%0.48%
Apr 202640.5%17.9%15.5%10.2%3.8%8%3.4%0.73%
May 202639.5%18.8%14.5%9.4%4.6%8%4.6%0.53%
Jun 202633.4%28.8%12.6%7.7%6.1%6.8%4%0.46%
Jul 202635.5%25.9%11.3%9.4%5.9%6.8%4.7%0.44%
Aug 202633.5%25.1%11.7%9.4%5.6%9.1%5.3%0.4%
Sep 202631.3%24.8%12.8%10.2%6%7.1%7.3%0.56%
Oct 202630.2%24.4%13.8%12.9%6.5%5.9%5.8%0.45%

  1. 1.Speedo

    30.2%

    Held 1st. 3.4K estimated branded searches, +20.4% vs prior month. Share -1.1 points.

  2. 2.Seafolly

    24.4%

    Held 2nd. 2.7K estimated branded searches, +23% vs prior month. Share -0.3 points.

  3. 3.Funkita

    13.8%

    Held 3rd. 1.5K estimated branded searches, +33.9% vs prior month. Share +1 points.

  4. 4.Zoggs

    12.9%

    Held 4th. 1.4K estimated branded searches, +58.2% vs prior month. Share +2.7 points.

  5. 5.Bond-Eye

    6.5%

    Moved from 7th to 5th. 730 estimated branded searches, +35.2% vs prior month. Share +0.5 points.

  6. 6.Arena

    5.9%

    Held 6th. 660 estimated branded searches, +3.1% vs prior month. Share -1.2 points.

  7. 7.Baku

    5.8%

    Moved from 5th to 7th. 650 estimated branded searches, 0% vs prior month. Share -1.4 points.

  8. 8.Unde

    0.45%

    Held 8th. 50 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Seafolly and its closest rivals

Every comparison with Seafolly

7 comparisons

How has branded search demand for Seafolly changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Seafolly in New Zealand fell from 4K to 2.7K.
  • Across the 12 months ending October 2026, Seafolly’s share of searches among swimwear brands in New Zealand decreased from 28.1% to 24.4%.
  • Across the 12 months ending October 2026, Seafolly’s share of searches among swimwear brands in New Zealand peaked at 28.8% in June 2026 and was lowest at 13.8% in February 2026.
  • Across the 12 months ending October 2026, Seafolly fell from 1st to 2nd among swimwear brands in New Zealand.

How did search popularity change for New Zealand swimwear brands in October 2026?

6 changes

  1. In October 2026, Bond-Eye overtook Baku and Arena to rank 5th among swimwear brands in New Zealand, with 6.5% of the searches.

  2. In October 2026, Zoggs gained share of searches among swimwear brands in New Zealand, from 10.2% to 12.9%.

  3. In October 2026, Funkita gained share of searches among swimwear brands in New Zealand, from 12.8% to 13.8%.

  4. In October 2026, Baku lost share of searches among swimwear brands in New Zealand, from 7.3% to 5.8%.

  5. In October 2026, Arena lost share of searches among swimwear brands in New Zealand, from 7.1% to 5.9%.

  6. In October 2026, Speedo lost share of searches among swimwear brands in New Zealand, from 31.3% to 30.2%.

How are Seafolly’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Seafolly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • seafolly
  • seafolly bikini
  • seafolly dress
  • seafolly one piece
  • seafolly sale
  • seafolly swim
  • seafolly tankini
  • seafolly togs

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How the Brand Demand Index is measured

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