Seafolly vs Zoggs:Which is more popular in New Zealand?
In October 2026, Seafolly had more branded searches than Zoggs among swimwear brands in New Zealand. Seafolly had about 2,730 branded searches, while Zoggs had 1,440. Seafolly made up 24.4% of all swimwear brand searches we track, and Zoggs accounted for 12.9%. When we asked ChatGPT and Google AI Overviews about swimwear brands, Seafolly appeared in two of the five answers and Zoggs in none.
Who do people search for more?
Seafolly, about 90% more searches than Zoggs
Who does AI mention more?
Seafolly, mentioned in 2 of 5 answers, Zoggs in 0
Who does AI recommend more?
Seafolly, the only one of the two named
Follow Seafolly vs Zoggs and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top swimwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Seafolly was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Zoggs did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Speedo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Seafolly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Unde2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arena1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Baku1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Funkita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zoggs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bond-Eye0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about swimwear brands
5 answers
Asked ChatGPT
“Which swimwear brand should I buy in New Zealand?”
- 1Baku
- 1
Asked ChatGPT
“What are the best swimwear brands in New Zealand?”
- 1Unde
Asked ChatGPT
“What's the best swimwear brand in New Zealand for the beach?”
Searched Google, AI Overview
“swimwear for women”
Searched Google, AI Overview
“one piece swimwear”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Seafolly or Zoggs more popular in search?
This chart shows how often people search Google for Seafolly and Zoggs by name. Each line represents a brand's share of searches for all eight swimwear brands we track, month by month, from searches in New Zealand.
Share of searches by month for Seafolly, Zoggs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Speedo | Seafolly | Funkita | Zoggs | Bond-Eye | Arena | Baku | Unde |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 28% | 28.1% | 14.5% | 10.5% | 7.5% | 5.3% | 5.6% | 0.36% |
| Dec 2025 | 31.8% | 28.5% | 10.4% | 9.8% | 7.3% | 5.1% | 6.6% | 0.42% |
| Jan 2026 | 34.7% | 22.5% | 12.4% | 10.8% | 6.5% | 5.7% | 6.9% | 0.43% |
| Feb 2026 | 39.4% | 13.8% | 14.9% | 13% | 3.6% | 9.1% | 5.9% | 0.32% |
| Mar 2026 | 41.2% | 15.2% | 15.8% | 11.1% | 3.1% | 9.7% | 3.5% | 0.48% |
| Apr 2026 | 40.5% | 17.9% | 15.5% | 10.2% | 3.8% | 8% | 3.4% | 0.73% |
| May 2026 | 39.5% | 18.8% | 14.5% | 9.4% | 4.6% | 8% | 4.6% | 0.53% |
| Jun 2026 | 33.4% | 28.8% | 12.6% | 7.7% | 6.1% | 6.8% | 4% | 0.46% |
| Jul 2026 | 35.5% | 25.9% | 11.3% | 9.4% | 5.9% | 6.8% | 4.7% | 0.44% |
| Aug 2026 | 33.5% | 25.1% | 11.7% | 9.4% | 5.6% | 9.1% | 5.3% | 0.4% |
| Sep 2026 | 31.3% | 24.8% | 12.8% | 10.2% | 6% | 7.1% | 7.3% | 0.56% |
| Oct 2026 | 30.2% | 24.4% | 13.8% | 12.9% | 6.5% | 5.9% | 5.8% | 0.45% |
How has branded search for Seafolly and Zoggs changed in New Zealand over the last 12 months?
3 findings
- Seafolly was ahead of Zoggs in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Seafolly’s share of searches among swimwear brands in New Zealand moved from 28.1% to 24.4%, and its estimated monthly branded searches moved from 4K to 2.7K.
- Across the 12 months ending October 2026, Zoggs’ share of searches among swimwear brands in New Zealand moved from 10.5% to 12.9%, and its estimated monthly branded searches moved from 1.5K to 1.4K.
How did search popularity change for New Zealand swimwear brands in October 2026?
2 changes
In October 2026, Zoggs gained share of searches among swimwear brands in New Zealand, from 10.2% to 12.9%.
Seafolly’s share of searches among swimwear brands in New Zealand has lost ground for 3 months in a row, from 25.9% to 24.4% in October 2026.
How are Seafolly’s and Zoggs’ branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Seafolly’s and Zoggs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among swimwear brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.