Funkita vs Seafolly:Which is more popular in New Zealand?
In October 2026, Seafolly had more branded searches than Funkita among swimwear brands in New Zealand. Seafolly had about 2,730 branded searches, while Funkita had 1,540. Seafolly made up 24.4% of all swimwear brand searches we track, and Funkita accounted for 13.8%. When we asked ChatGPT and Google AI Overviews about swimwear brands, Seafolly appeared in two of the five answers and Funkita in none.
Who do people search for more?
Seafolly, about 77% more searches than Funkita
Who does AI mention more?
Seafolly, mentioned in 2 of 5 answers, Funkita in 0
Who does AI recommend more?
Seafolly, the only one of the two named
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Top swimwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Seafolly was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Funkita did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Speedo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Seafolly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Unde2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arena1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Baku1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Funkita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zoggs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bond-Eye0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about swimwear brands
5 answers
Asked ChatGPT
“Which swimwear brand should I buy in New Zealand?”
- 1Baku
- 1
Asked ChatGPT
“What are the best swimwear brands in New Zealand?”
- 1Unde
Asked ChatGPT
“What's the best swimwear brand in New Zealand for the beach?”
Searched Google, AI Overview
“swimwear for women”
Searched Google, AI Overview
“one piece swimwear”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Funkita or Seafolly more popular in search?
This chart shows how often people search Google for Funkita and Seafolly by name. Each line represents a brand's share of searches for all eight swimwear brands we track, month by month, from searches in New Zealand.
Share of searches by month for Seafolly, Funkita. The figures are in the table below the chart.
View monthly share of searches table
| Month | Speedo | Seafolly | Funkita | Zoggs | Bond-Eye | Arena | Baku | Unde |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 28% | 28.1% | 14.5% | 10.5% | 7.5% | 5.3% | 5.6% | 0.36% |
| Dec 2025 | 31.8% | 28.5% | 10.4% | 9.8% | 7.3% | 5.1% | 6.6% | 0.42% |
| Jan 2026 | 34.7% | 22.5% | 12.4% | 10.8% | 6.5% | 5.7% | 6.9% | 0.43% |
| Feb 2026 | 39.4% | 13.8% | 14.9% | 13% | 3.6% | 9.1% | 5.9% | 0.32% |
| Mar 2026 | 41.2% | 15.2% | 15.8% | 11.1% | 3.1% | 9.7% | 3.5% | 0.48% |
| Apr 2026 | 40.5% | 17.9% | 15.5% | 10.2% | 3.8% | 8% | 3.4% | 0.73% |
| May 2026 | 39.5% | 18.8% | 14.5% | 9.4% | 4.6% | 8% | 4.6% | 0.53% |
| Jun 2026 | 33.4% | 28.8% | 12.6% | 7.7% | 6.1% | 6.8% | 4% | 0.46% |
| Jul 2026 | 35.5% | 25.9% | 11.3% | 9.4% | 5.9% | 6.8% | 4.7% | 0.44% |
| Aug 2026 | 33.5% | 25.1% | 11.7% | 9.4% | 5.6% | 9.1% | 5.3% | 0.4% |
| Sep 2026 | 31.3% | 24.8% | 12.8% | 10.2% | 6% | 7.1% | 7.3% | 0.56% |
| Oct 2026 | 30.2% | 24.4% | 13.8% | 12.9% | 6.5% | 5.9% | 5.8% | 0.45% |
How has branded search for Funkita and Seafolly changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Funkita took it in February 2026, Seafolly took it in April 2026.
- Across the 12 months ending October 2026, Funkita’s share of searches among swimwear brands in New Zealand moved from 14.5% to 13.8%, and its estimated monthly branded searches moved from 2K to 1.5K.
- Across the 12 months ending October 2026, Seafolly’s share of searches among swimwear brands in New Zealand moved from 28.1% to 24.4%, and its estimated monthly branded searches moved from 4K to 2.7K.
How did search popularity change for New Zealand swimwear brands in October 2026?
2 changes
In October 2026, Funkita gained share of searches among swimwear brands in New Zealand, from 12.8% to 13.8%.
Seafolly’s share of searches among swimwear brands in New Zealand has lost ground for 3 months in a row, from 25.9% to 24.4% in October 2026.
How are Funkita’s and Seafolly’s branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Funkita’s and Seafolly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among swimwear brands
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