Brandwave

How popular isUnde?

In October 2026, people searched for Unde by name about 50 times in New Zealand, about the same as the previous year. These searches made up 0.45% of all New Zealand swimwear brand searches, placing Unde eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about swimwear brands, Unde appeared in two of the five answers and was the fourth most recommended of the eight.

Search and AI answers in October 2026

Unde is the eighth most searched of 8 competitors and the fourth most recommended in the AI answers we collected.

  1. SpeedoShare of searches 30.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. SeafollyShare of searches 24.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  3. FunkitaShare of searches 13.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ZoggsShare of searches 12.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. UndeShare of searches 0.45%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top swimwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Unde was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Unde is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Seafolly1st
  2. Speedo2nd
  3. Arena3rd
  4. Unde4th
  5. Funkita–
  6. Zoggs–
  7. Bond-Eye–
  8. Baku–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Speedo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Seafolly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Unde2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arena1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baku1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Funkita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoggs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bond-Eye0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about swimwear brands

5 answers

  • Asked ChatGPT

    “Which swimwear brand should I buy in New Zealand?”

    1. 1Baku

  • Asked ChatGPT

    “What are the best swimwear brands in New Zealand?”

    1. 1Unde

  • Asked ChatGPT

    “What's the best swimwear brand in New Zealand for the beach?”

    1. 1Seafolly
    2. 2Unde

  • Searched Google, AI Overview

    “swimwear for women”

    1. 1Speedo

  • Searched Google, AI Overview

    “one piece swimwear”

    1. 1Speedo
    2. 2Arena
    3. 3Seafolly

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Unde compared with other New Zealand swimwear brands?

Unde against swimwear brands in New Zealand, by month

Share of searches by month for Speedo, Seafolly, Funkita, Zoggs, Bond-Eye, Arena, Baku, Unde. The figures are in the table below the chart.

View monthly share of searches table
MonthSpeedoSeafollyFunkitaZoggsBond-EyeArenaBakuUnde
Nov 202528%28.1%14.5%10.5%7.5%5.3%5.6%0.36%
Dec 202531.8%28.5%10.4%9.8%7.3%5.1%6.6%0.42%
Jan 202634.7%22.5%12.4%10.8%6.5%5.7%6.9%0.43%
Feb 202639.4%13.8%14.9%13%3.6%9.1%5.9%0.32%
Mar 202641.2%15.2%15.8%11.1%3.1%9.7%3.5%0.48%
Apr 202640.5%17.9%15.5%10.2%3.8%8%3.4%0.73%
May 202639.5%18.8%14.5%9.4%4.6%8%4.6%0.53%
Jun 202633.4%28.8%12.6%7.7%6.1%6.8%4%0.46%
Jul 202635.5%25.9%11.3%9.4%5.9%6.8%4.7%0.44%
Aug 202633.5%25.1%11.7%9.4%5.6%9.1%5.3%0.4%
Sep 202631.3%24.8%12.8%10.2%6%7.1%7.3%0.56%
Oct 202630.2%24.4%13.8%12.9%6.5%5.9%5.8%0.45%

  1. 1.Speedo

    30.2%

    Held 1st. 3.4K estimated branded searches, +20.4% vs prior month. Share -1.1 points.

  2. 2.Seafolly

    24.4%

    Held 2nd. 2.7K estimated branded searches, +23% vs prior month. Share -0.3 points.

  3. 3.Funkita

    13.8%

    Held 3rd. 1.5K estimated branded searches, +33.9% vs prior month. Share +1 points.

  4. 4.Zoggs

    12.9%

    Held 4th. 1.4K estimated branded searches, +58.2% vs prior month. Share +2.7 points.

  5. 5.Bond-Eye

    6.5%

    Moved from 7th to 5th. 730 estimated branded searches, +35.2% vs prior month. Share +0.5 points.

  6. 6.Arena

    5.9%

    Held 6th. 660 estimated branded searches, +3.1% vs prior month. Share -1.2 points.

  7. 7.Baku

    5.8%

    Moved from 5th to 7th. 650 estimated branded searches, 0% vs prior month. Share -1.4 points.

  8. 8.Unde

    0.45%

    Held 8th. 50 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Unde and its closest rivals

Every comparison with Unde

7 comparisons

How has branded search demand for Unde changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Unde in New Zealand held steady at 50.
  • Across the 12 months ending October 2026, Unde’s share of searches among swimwear brands in New Zealand held steady, from 0.36% to 0.45%.

How did search popularity change for New Zealand swimwear brands in October 2026?

6 changes

  1. In October 2026, Bond-Eye overtook Baku and Arena to rank 5th among swimwear brands in New Zealand, with 6.5% of the searches.

  2. In October 2026, Zoggs gained share of searches among swimwear brands in New Zealand, from 10.2% to 12.9%.

  3. In October 2026, Funkita gained share of searches among swimwear brands in New Zealand, from 12.8% to 13.8%.

  4. In October 2026, Baku lost share of searches among swimwear brands in New Zealand, from 7.3% to 5.8%.

  5. In October 2026, Arena lost share of searches among swimwear brands in New Zealand, from 7.1% to 5.9%.

  6. In October 2026, Speedo lost share of searches among swimwear brands in New Zealand, from 31.3% to 30.2%.

How are Unde’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Unde’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • unde

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How the Brand Demand Index is measured

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