Brandwave

Simplicity Funerals vs Tipene Funerals:Which is more popular in New Zealand?

In October 2026, Tipene Funerals had more branded searches than Simplicity Funerals among Auckland funeral directors in New Zealand. Tipene Funerals had about 880 branded searches, while Simplicity Funerals had 50. Tipene Funerals made up 15.8% of all Auckland funeral director searches we track, and Simplicity Funerals accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about Auckland funeral directors, Tipene Funerals appeared in two of the three answers and Simplicity Funerals in none.

Among Auckland funeral directors in New Zealand in October 2026

Who do people search for more?

Tipene Funerals, about 18 searches for every 1 for Simplicity Funerals

Tipene Funerals 880 searchesSimplicity Funerals 50 searches

Who does AI mention more?

Tipene Funerals, mentioned in 2 of 3 answers, Simplicity Funerals in 0

Tipene Funerals in 2 of 3Simplicity Funerals in 0 of 3

Who does AI recommend more?

Tipene Funerals, the only one of the two named

Tipene Funerals first in 2Simplicity Funerals never named

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Top Auckland funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Tipene Funerals was mentioned in two out of three: in two of the three ChatGPT answers. Simplicity Funerals did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. State of Grace Funerals1st
  2. Windsor Funerals2nd
  3. Tipene Funerals3rd
  4. Aroha Funerals3rd
  5. Davis Funerals5th
  6. Morrison Funeral Directors–
  7. Dil's Funeral Services–
  8. Sibuns–
  9. Simplicity Funerals–
  10. Natural Funerals–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Simplicity Funerals or Tipene Funerals more popular in search?

This chart shows how often people search Google for Simplicity Funerals and Tipene Funerals by name. Each line represents a brand's share of searches for all ten Auckland funeral directors we track, month by month, from searches in New Zealand.

Simplicity Funerals and Tipene Funerals among Auckland funeral directors in New Zealand, by month

Share of searches by month for Tipene Funerals, Simplicity Funerals. The figures are in the table below the chart.

View monthly share of searches table
MonthMorrison Funeral DirectorsTipene FuneralsDil's Funeral ServicesSibunsDavis FuneralsAroha FuneralsWindsor FuneralsState of Grace FuneralsSimplicity FuneralsNatural Funerals
Nov 202539.3%14.3%9.9%8.5%9.6%9.6%4.2%3.4%0.81%0.33%
Dec 202535.4%13.4%13.7%9.1%10.9%7.2%5.9%3.2%0.93%0.19%
Jan 202630%13.3%19.3%5.6%10.9%8.9%7.2%3.9%0.74%0.19%
Feb 202638.5%9.4%14.5%4.8%14%9.4%5.1%3.3%0.48%0.48%
Mar 202643%10.6%13.5%5.9%7.1%7.1%8.7%3.1%0.74%0.29%
Apr 202645.1%11.1%11.5%6.8%7.4%9.1%4.9%3.2%0.62%0.31%
May 202649.1%9.8%6.9%7.3%9.8%8%4.3%3.5%0.95%0.27%
Jun 202636.9%13.5%7.8%7.5%11%7.3%9%6%0.61%0.46%
Jul 202644.7%11%11.8%7.5%9%6%4.9%4%0.77%0.31%
Aug 202647.4%11.5%8.4%6.4%7.7%7.7%6.3%3.4%0.91%0.39%
Sep 202644.6%13.4%7.9%5.3%9%5.9%7.3%4.9%1.1%0.61%
Oct 202634.5%15.8%11.9%9.7%8.6%7%7%3.8%0.9%0.72%

How has branded search for Simplicity Funerals and Tipene Funerals changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland funeral directors in October 2026?

1 change

  1. In October 2026, Tipene Funerals gained share of searches among Auckland funeral directors in New Zealand, from 13.4% to 15.8%.

How are Simplicity Funerals’ and Tipene Funerals’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Simplicity Funerals’ and Tipene Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Simplicity Funerals

2 branded search terms

  • simplicity funeral
  • simplicity funerals cremation

Tipene Funerals

1 branded search term

  • tipene funerals

How the Brand Demand Index is measured

Other head-to-heads among Auckland funeral directors

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