Brandwave

Sibuns vs Tipene Funerals:Which is more popular in New Zealand?

In October 2026, Tipene Funerals had more branded searches than Sibuns among Auckland funeral directors in New Zealand. Tipene Funerals had about 880 branded searches, while Sibuns had 540. Tipene Funerals made up 15.8% of all Auckland funeral director searches we track, and Sibuns accounted for 9.7%. When we asked ChatGPT and Google AI Overviews about Auckland funeral directors, Tipene Funerals appeared in two of the three answers and Sibuns in none.

Among Auckland funeral directors in New Zealand in October 2026

Who do people search for more?

Tipene Funerals, about 63% more searches than Sibuns

Tipene Funerals 880 searchesSibuns 540 searches

Who does AI mention more?

Tipene Funerals, mentioned in 2 of 3 answers, Sibuns in 0

Tipene Funerals in 2 of 3Sibuns in 0 of 3

Who does AI recommend more?

Tipene Funerals, the only one of the two named

Tipene Funerals first in 2Sibuns never named

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Top Auckland funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Tipene Funerals was mentioned in two out of three: in two of the three ChatGPT answers. Sibuns did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. State of Grace Funerals1st
  2. Windsor Funerals2nd
  3. Tipene Funerals3rd
  4. Aroha Funerals3rd
  5. Davis Funerals5th
  6. Morrison Funeral Directors–
  7. Dil's Funeral Services–
  8. Sibuns–
  9. Simplicity Funerals–
  10. Natural Funerals–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Sibuns or Tipene Funerals more popular in search?

This chart shows how often people search Google for Sibuns and Tipene Funerals by name. Each line represents a brand's share of searches for all ten Auckland funeral directors we track, month by month, from searches in New Zealand.

Sibuns and Tipene Funerals among Auckland funeral directors in New Zealand, by month

Share of searches by month for Tipene Funerals, Sibuns. The figures are in the table below the chart.

View monthly share of searches table
MonthMorrison Funeral DirectorsTipene FuneralsDil's Funeral ServicesSibunsDavis FuneralsAroha FuneralsWindsor FuneralsState of Grace FuneralsSimplicity FuneralsNatural Funerals
Nov 202539.3%14.3%9.9%8.5%9.6%9.6%4.2%3.4%0.81%0.33%
Dec 202535.4%13.4%13.7%9.1%10.9%7.2%5.9%3.2%0.93%0.19%
Jan 202630%13.3%19.3%5.6%10.9%8.9%7.2%3.9%0.74%0.19%
Feb 202638.5%9.4%14.5%4.8%14%9.4%5.1%3.3%0.48%0.48%
Mar 202643%10.6%13.5%5.9%7.1%7.1%8.7%3.1%0.74%0.29%
Apr 202645.1%11.1%11.5%6.8%7.4%9.1%4.9%3.2%0.62%0.31%
May 202649.1%9.8%6.9%7.3%9.8%8%4.3%3.5%0.95%0.27%
Jun 202636.9%13.5%7.8%7.5%11%7.3%9%6%0.61%0.46%
Jul 202644.7%11%11.8%7.5%9%6%4.9%4%0.77%0.31%
Aug 202647.4%11.5%8.4%6.4%7.7%7.7%6.3%3.4%0.91%0.39%
Sep 202644.6%13.4%7.9%5.3%9%5.9%7.3%4.9%1.1%0.61%
Oct 202634.5%15.8%11.9%9.7%8.6%7%7%3.8%0.9%0.72%

How has branded search for Sibuns and Tipene Funerals changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland funeral directors in October 2026?

2 changes

  1. In October 2026, Sibuns overtook Davis Funerals and 2 others to rank 4th among Auckland funeral directors in New Zealand, with 9.7% of the searches.

  2. In October 2026, Tipene Funerals gained share of searches among Auckland funeral directors in New Zealand, from 13.4% to 15.8%.

How are Sibuns’ and Tipene Funerals’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Sibuns’ and Tipene Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sibuns

3 branded search terms

  • sibuns
  • sibuns funeral
  • sibuns funeral directors

Tipene Funerals

1 branded search term

  • tipene funerals

How the Brand Demand Index is measured

Other head-to-heads among Auckland funeral directors

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