Brandwave

Dil's Funeral Services vs Morrison Funeral Directors:Which is more popular?

In September 2026, Morrison Funeral Directors had more branded searches than Dil's Funeral Services among Auckland funeral directors in New Zealand. Morrison Funeral Directors had about 2,930 branded searches, while Dil's Funeral Services had 520. Morrison Funeral Directors made up 45.7% of all Auckland funeral director searches we track, and Dil's Funeral Services accounted for 8.1%. When we asked ChatGPT and Google AI Overviews about Auckland funeral directors, neither Dil's Funeral Services nor Morrison Funeral Directors appeared in any of the three answers.

Among Auckland funeral directors in New Zealand in September 2026

Who do people search for more?

Morrison Funeral Directors, about 6 searches for every 1 for Dil's Funeral Services

Morrison Funeral Directors 2.9K searchesDil's Funeral Services 520 searches

Who does AI mention more?

Both were mentioned in 0 of 3 answers.

Dil's Funeral Services in 0 of 3Morrison Funeral Directors in 0 of 3

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Top Auckland funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, neither Dil's Funeral Services nor Morrison Funeral Directors showed up in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. State of Grace Funerals1st
  2. Windsor Funerals2nd
  3. Tipene Funerals3rd
  4. Aroha Funerals3rd
  5. Davis Funerals5th
  6. Morrison Funeral Directors–
  7. Dil's Funeral Services–
  8. Sibuns–
  9. Simplicity Funerals–
  10. Natural Funerals–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Dil's Funeral Services or Morrison Funeral Directors more popular in search?

This chart shows how often people search Google for Dil's Funeral Services and Morrison Funeral Directors by name. Each line represents a brand's share of searches for all ten Auckland funeral directors we track, month by month, from searches in New Zealand.

Dil's Funeral Services and Morrison Funeral Directors among Auckland funeral directors in New Zealand, by month

Share of searches by month for Morrison Funeral Directors, Dil's Funeral Services. The figures are in the table below the chart.

View monthly share of searches table
MonthMorrison Funeral DirectorsTipene FuneralsDavis FuneralsDil's Funeral ServicesWindsor FuneralsAroha FuneralsSibunsState of Grace FuneralsSimplicity FuneralsNatural Funerals
Oct 202540%12%9.8%12.6%4.4%9.8%7.8%2.9%0.41%0.41%
Nov 202540.4%12%9.8%10.2%4.3%9.8%8.7%3.5%0.83%0.33%
Dec 202535.4%13.4%10.9%13.7%5.9%7.2%9.1%3.2%0.93%0.19%
Jan 202630.7%11.2%11.2%19.7%7.4%9.1%5.7%4%0.76%0.19%
Feb 202638.5%9.4%14%14.5%5.1%9.4%4.8%3.3%0.48%0.48%
Mar 202643%10.6%7.1%13.5%8.7%7.1%5.9%3.1%0.74%0.29%
Apr 202645.1%11.1%7.4%11.5%4.9%9.1%6.8%3.2%0.62%0.31%
May 202650%8.1%9.9%7%4.4%8.1%7.5%3.6%0.97%0.28%
Jun 202636.9%13.5%11%7.8%9%7.3%7.5%6%0.61%0.46%
Jul 202645.6%9.2%9.2%12%5%6.1%7.7%4.1%0.78%0.31%
Aug 202648.4%9.6%7.9%8.5%6.4%7.9%6.5%3.5%0.93%0.4%
Sep 202645.7%11.2%9.2%8.1%7.5%6.1%5.5%5%1.1%0.62%

How has the Dil's Funeral Services and Morrison Funeral Directors comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland funeral directors in September 2026?

3 changes

  1. In September 2026, Davis Funerals overtook Dil's Funeral Services and Aroha Funerals to rank 3rd among Auckland funeral directors in New Zealand, with 9.2% of the searches.

  2. In September 2026, Morrison Funeral Directors lost share of searches among Auckland funeral directors in New Zealand, from 48.4% to 45.7%.

  3. Estimated monthly branded searches for Dil's Funeral Services in New Zealand fell 43.5% over 12 measured months, from 920 to 520 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Dil's Funeral Services’ and Morrison Funeral Directors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dil's Funeral Services

2 branded search terms

  • dils funeral
  • dils funeral home

Morrison Funeral Directors

2 branded search terms

  • morrison funerals
  • morrisonfuneraldirectors

How the Brand Demand Index is measured

Other head-to-heads among Auckland funeral directors

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