Brandwave

How popular isMorrison Funeral Directors in search?

In August 2026, there were an estimated 4.5K branded searches for Morrison Funeral Directors in New Zealand which is up 22.3% over the last 11 months. Morrison Funeral Directors holds 54.9% estimated Share of Search among New Zealand auckland funeral directors and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. Morrison Funeral Directors54.9%
  2. Dil's Funeral Services11.8%
  3. Davis Funerals11.5%
  4. Simplicity Funerals9.9%
  5. Sibuns9.2%
  6. Natural Funerals2.7%
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Which auckland funeral directors compete with Morrison Funeral Directors?

Morrison Funeral Directors against auckland funeral directors in New Zealand, by month

Share of Search by month for Morrison Funeral Directors, Dil's Funeral Services, Davis Funerals, Simplicity Funerals, Sibuns, Natural Funerals. The figures are in the table below the chart.

View monthly share of search table
MonthMorrison Funeral DirectorsDil's Funeral ServicesDavis FuneralsSimplicity FuneralsSibunsNatural Funerals
Oct 202548.7%18.1%12%8.7%10.4%2%
Nov 202547%14.9%14.6%10.6%10.7%2.2%
Dec 202545.5%17.2%13.9%10.1%11.4%1.9%
Jan 202634.2%24.4%16.2%14.1%8.2%2.9%
Feb 202641%17.6%22.4%8.9%7.1%3%
Mar 202651%19.2%10.5%9.4%7.9%2%
Apr 202646.8%14.6%11.9%15.3%8.8%2.5%
May 202655.7%9.7%13%10.1%9.4%2.1%
Jun 202647.1%12.4%14.7%12.7%10%3.1%
Jul 202652.2%13.6%13.1%9.6%8.9%2.6%
Aug 202654.9%11.8%11.5%9.9%9.2%2.7%
Sep 2026——————

  1. 1.Morrison Funeral Directors

    54.9%

    held 1st · 4.5K estimated branded searches · +22.6% vs prior month · +2.7 points

  2. 2.Dil's Funeral Services

    11.8%

    held 2nd · 960 estimated branded searches · +1.1% vs prior month · -1.8 points

  3. 3.Davis Funerals

    11.5%

    held 3rd · 930 estimated branded searches · +2.2% vs prior month · -1.6 points

  4. 4.Simplicity Funerals

    9.9%

    held 4th · 800 estimated branded searches · +19.4% vs prior month · +0.2 points

  5. 5.Sibuns

    9.2%

    held 5th · 750 estimated branded searches · +21% vs prior month · +0.3 points

  6. 6.Natural Funerals

    2.7%

    held 6th · 220 estimated branded searches · +22.2% vs prior month · +0.1 points

Compare search popularity between Morrison Funeral Directors and its closest rivals

How has branded search demand for Morrison Funeral Directors changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Morrison Funeral Directors in New Zealand rose from 3.6K to 4.5K.
  • Across the 11 months ending August 2026, Morrison Funeral Directors’ estimated Share of Search among auckland funeral directors in New Zealand increased from 48.7% to 54.9%.
  • Across the 11 months ending August 2026, Morrison Funeral Directors’ estimated Share of Search among auckland funeral directors in New Zealand peaked at 55.7% in May 2026 and was lowest at 34.2% in January 2026.

How did search popularity change for New Zealand auckland funeral directors in August 2026?

  1. In August 2026, Morrison Funeral Directors gained estimated Share of Search among auckland funeral directors in New Zealand, from 52.2% to 54.9%.

  2. In August 2026, Dil's Funeral Services lost estimated Share of Search among auckland funeral directors in New Zealand, from 13.6% to 11.8%.

  3. In August 2026, Davis Funerals lost estimated Share of Search among auckland funeral directors in New Zealand, from 13.1% to 11.5%.

  4. Estimated monthly branded searches for Natural Funerals in New Zealand rose 46.7% over 11 measured months, from 150 to 220 in August 2026.

  5. Estimated monthly branded searches for Simplicity Funerals in New Zealand rose 23.1% over 11 measured months, from 650 to 800 in August 2026.

How is Morrison Funeral Directors measured?

Brandwave collects information about searches that people make online using Morrison Funeral Directors’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • morrison funeral directors near me
  • morrison funerals
  • morrisonfuneraldirectors

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How the Brand Demand Index is measured

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