Morrison Funeral Directors vs Simplicity Funerals:Which is more popular by branded search in New Zealand?
In August 2026, Morrison Funeral Directors had more branded searches than Simplicity Funerals among auckland funeral directors in New Zealand. Morrison Funeral Directors was estimated to have 4.5K branded searches compared to Simplicity Funerals’ 800, and held a 54.9% Share of Search versus Simplicity Funerals’ 9.9%.
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Which is more popular in search, Morrison Funeral Directors or Simplicity Funerals?
Compare the Auckland funeral directors families arrange services with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Morrison Funeral Directors, Simplicity Funerals. The figures are in the table below the chart.
View monthly share of search table
| Month | Morrison Funeral Directors | Dil's Funeral Services | Davis Funerals | Simplicity Funerals | Sibuns | Natural Funerals |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 18.1% | 12% | 8.7% | 10.4% | 2% |
| Nov 2025 | 47% | 14.9% | 14.6% | 10.6% | 10.7% | 2.2% |
| Dec 2025 | 45.5% | 17.2% | 13.9% | 10.1% | 11.4% | 1.9% |
| Jan 2026 | 34.2% | 24.4% | 16.2% | 14.1% | 8.2% | 2.9% |
| Feb 2026 | 41% | 17.6% | 22.4% | 8.9% | 7.1% | 3% |
| Mar 2026 | 51% | 19.2% | 10.5% | 9.4% | 7.9% | 2% |
| Apr 2026 | 46.8% | 14.6% | 11.9% | 15.3% | 8.8% | 2.5% |
| May 2026 | 55.7% | 9.7% | 13% | 10.1% | 9.4% | 2.1% |
| Jun 2026 | 47.1% | 12.4% | 14.7% | 12.7% | 10% | 3.1% |
| Jul 2026 | 52.2% | 13.6% | 13.1% | 9.6% | 8.9% | 2.6% |
| Aug 2026 | 54.9% | 11.8% | 11.5% | 9.9% | 9.2% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Morrison Funeral Directors and Simplicity Funerals comparison changed over the last 12 months?
3 findings
- Morrison Funeral Directors was ahead of Simplicity Funerals in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Morrison Funeral Directors’ estimated Share of Search among auckland funeral directors in New Zealand moved from 48.7% to 54.9%, and its estimated monthly branded searches moved from 3.6K to 4.5K.
- Across the 11 months ending August 2026, Simplicity Funerals’ estimated Share of Search among auckland funeral directors in New Zealand moved from 8.7% to 9.9%, and its estimated monthly branded searches moved from 650 to 800.
How did search popularity change for New Zealand auckland funeral directors in August 2026?
2 changes
In August 2026, Morrison Funeral Directors gained estimated Share of Search among auckland funeral directors in New Zealand, from 52.2% to 54.9%.
Estimated monthly branded searches for Simplicity Funerals in New Zealand rose 23.1% over 11 measured months, from 650 to 800 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Morrison Funeral Directors’ and Simplicity Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Morrison Funeral Directors
3 branded search terms
- morrison funeral directors near me
- morrison funerals
- morrisonfuneraldirectors
Simplicity Funerals
5 branded search terms
- simplicity co nz
- simplicity funeral
- simplicity funerals cremation
- simplicity funerals near me
- simplicity funerals nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.