Brandwave

How popular isSimplicity Funerals in search?

In August 2026, there were an estimated 800 branded searches for Simplicity Funerals in New Zealand which is up 23.1% over the last 11 months. Simplicity Funerals holds 9.9% estimated Share of Search among New Zealand auckland funeral directors and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Morrison Funeral Directors54.9%
  2. Dil's Funeral Services11.8%
  3. Davis Funerals11.5%
  4. Simplicity Funerals9.9%
  5. Sibuns9.2%
  6. Natural Funerals2.7%
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Which auckland funeral directors compete with Simplicity Funerals?

Simplicity Funerals against auckland funeral directors in New Zealand, by month

Share of Search by month for Morrison Funeral Directors, Dil's Funeral Services, Davis Funerals, Simplicity Funerals, Sibuns, Natural Funerals. The figures are in the table below the chart.

View monthly share of search table
MonthMorrison Funeral DirectorsDil's Funeral ServicesDavis FuneralsSimplicity FuneralsSibunsNatural Funerals
Oct 202548.7%18.1%12%8.7%10.4%2%
Nov 202547%14.9%14.6%10.6%10.7%2.2%
Dec 202545.5%17.2%13.9%10.1%11.4%1.9%
Jan 202634.2%24.4%16.2%14.1%8.2%2.9%
Feb 202641%17.6%22.4%8.9%7.1%3%
Mar 202651%19.2%10.5%9.4%7.9%2%
Apr 202646.8%14.6%11.9%15.3%8.8%2.5%
May 202655.7%9.7%13%10.1%9.4%2.1%
Jun 202647.1%12.4%14.7%12.7%10%3.1%
Jul 202652.2%13.6%13.1%9.6%8.9%2.6%
Aug 202654.9%11.8%11.5%9.9%9.2%2.7%
Sep 2026——————

  1. 1.Morrison Funeral Directors

    54.9%

    held 1st · 4.5K estimated branded searches · +22.6% vs prior month · +2.7 points

  2. 2.Dil's Funeral Services

    11.8%

    held 2nd · 960 estimated branded searches · +1.1% vs prior month · -1.8 points

  3. 3.Davis Funerals

    11.5%

    held 3rd · 930 estimated branded searches · +2.2% vs prior month · -1.6 points

  4. 4.Simplicity Funerals

    9.9%

    held 4th · 800 estimated branded searches · +19.4% vs prior month · +0.2 points

  5. 5.Sibuns

    9.2%

    held 5th · 750 estimated branded searches · +21% vs prior month · +0.3 points

  6. 6.Natural Funerals

    2.7%

    held 6th · 220 estimated branded searches · +22.2% vs prior month · +0.1 points

Compare search popularity between Simplicity Funerals and its closest rivals

How has branded search demand for Simplicity Funerals changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Simplicity Funerals in New Zealand rose from 650 to 800.
  • Across the 11 months ending August 2026, Simplicity Funerals’ estimated Share of Search among auckland funeral directors in New Zealand increased from 8.7% to 9.9%.
  • Across the 11 months ending August 2026, Simplicity Funerals’ estimated Share of Search among auckland funeral directors in New Zealand peaked at 15.3% in April 2026 and was lowest at 8.7% in October 2025.
  • Across the 11 months ending August 2026, Simplicity Funerals rose from 5th to 4th among auckland funeral directors in New Zealand.

How did search popularity change for New Zealand auckland funeral directors in August 2026?

  1. In August 2026, Morrison Funeral Directors gained estimated Share of Search among auckland funeral directors in New Zealand, from 52.2% to 54.9%.

  2. In August 2026, Dil's Funeral Services lost estimated Share of Search among auckland funeral directors in New Zealand, from 13.6% to 11.8%.

  3. In August 2026, Davis Funerals lost estimated Share of Search among auckland funeral directors in New Zealand, from 13.1% to 11.5%.

  4. Estimated monthly branded searches for Natural Funerals in New Zealand rose 46.7% over 11 measured months, from 150 to 220 in August 2026.

  5. Estimated monthly branded searches for Simplicity Funerals in New Zealand rose 23.1% over 11 measured months, from 650 to 800 in August 2026.

How is Simplicity Funerals measured?

Brandwave collects information about searches that people make online using Simplicity Funerals’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • simplicity co nz
  • simplicity funeral
  • simplicity funerals cremation
  • simplicity funerals near me
  • simplicity funerals nz

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How the Brand Demand Index is measured

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