Nelson funeral directors in New Zealand:Which brands are most popular in search?
In August 2026, Shone & Shirley was the most searched among nelson funeral directors in New Zealand, with an estimated 400 branded searches and 74.1% estimated Share of Search within this set.
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Share of SearchLeaderboard
Compare funeral directors serving Nelson, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shone & Shirley, Marsden House. The figures are in the table below the chart.
View monthly share of search table
| Month | Shone & Shirley | Marsden House | Anisy's Tasman Funeral Home |
|---|---|---|---|
| Oct 2025 | 64.1% | 34.4% | 1.6% |
| Nov 2025 | 57.4% | 42.6% | 0% |
| Dec 2025 | 50.9% | 49.1% | 0% |
| Jan 2026 | 58.7% | 39.1% | 2.2% |
| Feb 2026 | 67.3% | 30.6% | 2% |
| Mar 2026 | 56.1% | 41.5% | 2.4% |
| Apr 2026 | 65.6% | 34.4% | 0% |
| May 2026 | 61.9% | 35.7% | 2.4% |
| Jun 2026 | 64.2% | 35.8% | 0% |
| Jul 2026 | 68.4% | 31.6% | 0% |
| Aug 2026 | 74.1% | 25.9% | 0% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.1% | 400 | +53.8% | +5.7 points | |
| 2, held 2nd | 25.9% | 140 | +16.7% | -5.7 points | |
| 3, held 3rd | 0% | 0 | — | 0 points |
74.1%
held 1st · 400 estimated branded searches · +53.8% vs prior month · +5.7 points
25.9%
held 2nd · 140 estimated branded searches · +16.7% vs prior month · -5.7 points
held 3rd · 0 estimated branded searches · — vs prior month · 0 points
Compare search popularity between leading brands
Which brand is most popular in search among nelson funeral directors in New Zealand?
3 brands
In August 2026, Shone & Shirley was the most searched among nelson funeral directors in New Zealand, with an estimated 400 branded searches and 74.1% estimated Share of Search within this set. Marsden House is in 2nd place, 48.1 percentage points behind at 25.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Shone & Shirley | 64.1% → 74.1% | 74.1%Aug 2026 | 50.9%Dec 2025 | 1st |
 Marsden House | 34.4% → 25.9% | 49.1%Dec 2025 | 25.9%Aug 2026 | 2nd |
 Anisy's Tasman Funeral Home | 1.6% → 0% | 2.4%Mar 2026 | 0%Nov 2025 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Shone & Shirley’s estimated Share of Search among nelson funeral directors in New Zealand increased from 64.1% to 74.1%.
- Across the 11 months ending August 2026, Marsden House’s estimated Share of Search among nelson funeral directors in New Zealand decreased from 34.4% to 25.9%.
- Across the 11 months ending August 2026, Anisy's Tasman Funeral Home’s estimated Share of Search among nelson funeral directors in New Zealand decreased from 1.6% to 0%.
- Across the 11 months ending August 2026, Shone & Shirley’s estimated Share of Search among nelson funeral directors in New Zealand peaked at 74.1% in August 2026 and was lowest at 50.9% in December 2025.
- Across the 11 months ending August 2026, Marsden House’s estimated Share of Search among nelson funeral directors in New Zealand peaked at 49.1% in December 2025 and was lowest at 25.9% in August 2026.
- Across the 11 months ending August 2026, Anisy's Tasman Funeral Home’s estimated Share of Search among nelson funeral directors in New Zealand peaked at 2.4% in March 2026 and was lowest at 0% in November 2025.
How did search popularity change for New Zealand nelson funeral directors in August 2026?
3 changes
In August 2026, Shone & Shirley gained estimated Share of Search among nelson funeral directors in New Zealand, from 68.4% to 74.1%.
In August 2026, Marsden House lost estimated Share of Search among nelson funeral directors in New Zealand, from 31.6% to 25.9%.
Estimated monthly branded searches for Anisy's Tasman Funeral Home in New Zealand fell 100% over 11 measured months, from 10 to 0 in August 2026.
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