How popular isMarsden House in search?
In August 2026, there were an estimated 270 branded searches for Marsden House in New Zealand which is down 49.1% over the last 11 months. Marsden House holds 22.9% estimated Share of Search among New Zealand nelson funeral directors and is ranked 2nd of 3 competitors for search popularity.
Shone & Shirley76.3%
Marsden House22.9%
Anisy's Tasman Funeral Home0.85%
Follow Marsden House and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which nelson funeral directors compete with Marsden House?
Share of Search by month for Shone & Shirley, Marsden House. The figures are in the table below the chart.
View monthly share of search table
| Month | Shone & Shirley | Marsden House | Anisy's Tasman Funeral Home |
|---|---|---|---|
| Oct 2025 | 65.4% | 34% | 0.64% |
| Nov 2025 | 57.7% | 41.3% | 0.96% |
| Dec 2025 | 54% | 45.1% | 0.88% |
| Jan 2026 | 62.2% | 37% | 0.84% |
| Feb 2026 | 70.5% | 27.6% | 1.9% |
| Mar 2026 | 67.9% | 31.2% | 0.92% |
| Apr 2026 | 67.2% | 32.1% | 0.75% |
| May 2026 | 66.7% | 32.2% | 1.1% |
| Jun 2026 | 68.5% | 30.6% | 0.93% |
| Jul 2026 | 73.5% | 25.3% | 1.2% |
| Aug 2026 | 76.3% | 22.9% | 0.85% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.3% | 900 | +47.5% | +2.8 points | |
| 2, held 2nd | 22.9% | 270 | +28.6% | -2.4 points | |
| 3, held 3rd | 0.85% | 10 | 0% | -0.4 points |
76.3%
held 1st · 900 estimated branded searches · +47.5% vs prior month · +2.8 points
22.9%
held 2nd · 270 estimated branded searches · +28.6% vs prior month · -2.4 points
0.85%
held 3rd · 10 estimated branded searches · 0% vs prior month · -0.4 points
Compare search popularity between Marsden House and its closest rivals
How has branded search demand for Marsden House changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Marsden House in New Zealand fell from 530 to 270.
- Across the 11 months ending August 2026, Marsden House’s estimated Share of Search among nelson funeral directors in New Zealand decreased from 34% to 22.9%.
- Across the 11 months ending August 2026, Marsden House’s estimated Share of Search among nelson funeral directors in New Zealand peaked at 45.1% in December 2025 and was lowest at 22.9% in August 2026.
How did search popularity change for New Zealand nelson funeral directors in August 2026?
2 changes
In August 2026, Shone & Shirley gained estimated Share of Search among nelson funeral directors in New Zealand, from 73.5% to 76.3%.
In August 2026, Marsden House lost estimated Share of Search among nelson funeral directors in New Zealand, from 25.3% to 22.9%.
How is Marsden House measured?
Brandwave collects information about searches that people make online using Marsden House’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- marsden house accommodation
- marsden house address
- marsden house funeral
- marsden house near me
- marsden house nelson
- marsdenhouse
- marsdenhouse co nz
Do you work for Marsden House? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Marsden House your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.