Marsden House vs Shone & Shirley:Which is more popular by branded search in New Zealand?
In August 2026, Shone & Shirley had more branded searches than Marsden House among nelson funeral directors in New Zealand. Shone & Shirley was estimated to have 900 branded searches compared to Marsden House’s 270, and held a 76.3% Share of Search versus Marsden House’s 22.9%.
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Which is more popular in search, Marsden House or Shone & Shirley?
Compare funeral directors serving Nelson, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shone & Shirley, Marsden House. The figures are in the table below the chart.
View monthly share of search table
| Month | Shone & Shirley | Marsden House | Anisy's Tasman Funeral Home |
|---|---|---|---|
| Oct 2025 | 65.4% | 34% | 0.64% |
| Nov 2025 | 57.7% | 41.3% | 0.96% |
| Dec 2025 | 54% | 45.1% | 0.88% |
| Jan 2026 | 62.2% | 37% | 0.84% |
| Feb 2026 | 70.5% | 27.6% | 1.9% |
| Mar 2026 | 67.9% | 31.2% | 0.92% |
| Apr 2026 | 67.2% | 32.1% | 0.75% |
| May 2026 | 66.7% | 32.2% | 1.1% |
| Jun 2026 | 68.5% | 30.6% | 0.93% |
| Jul 2026 | 73.5% | 25.3% | 1.2% |
| Aug 2026 | 76.3% | 22.9% | 0.85% |
| Sep 2026 | — | — | — |
How has the Marsden House and Shone & Shirley comparison changed over the last 12 months?
3 findings
- Shone & Shirley was ahead of Marsden House in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Marsden House’s estimated Share of Search among nelson funeral directors in New Zealand moved from 34% to 22.9%, and its estimated monthly branded searches moved from 530 to 270.
- Across the 11 months ending August 2026, Shone & Shirley’s estimated Share of Search among nelson funeral directors in New Zealand moved from 65.4% to 76.3%, and its estimated monthly branded searches moved from 1K to 900.
How did search popularity change for New Zealand nelson funeral directors in August 2026?
2 changes
In August 2026, Shone & Shirley gained estimated Share of Search among nelson funeral directors in New Zealand, from 73.5% to 76.3%.
In August 2026, Marsden House lost estimated Share of Search among nelson funeral directors in New Zealand, from 25.3% to 22.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Marsden House’s and Shone & Shirley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Marsden House
7 branded search terms
- marsden house accommodation
- marsden house address
- marsden house funeral
- marsden house near me
- marsden house nelson
- marsdenhouse
- marsdenhouse co nz
Shone & Shirley
3 branded search terms
- shone & shirley
- shone & shirley nelson
- shone and shirley funeral
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.