Brandwave

How popular isShone & Shirley?

In September 2026, people searched for Shone & Shirley by name about 1,300 times in New Zealand, a 30% increase from the previous year. These searches made up 67.8% of all New Zealand Nelson funeral director searches, placing Shone & Shirley first out of five directors. When we asked both ChatGPT and Google AI Overviews about Nelson funeral directors, Shone & Shirley appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Shone & Shirley is the most searched of 5 competitors and the most recommended in AI answers.

  1. Shone & ShirleyShare of searches 67.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Marsden HouseShare of searches 19.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  3. Simplicity FuneralsShare of searches 10.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  4. Simple Direct FuneralsShare of searches 2.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. Anisy's Tasman Funeral HomeShare of searches 0%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top Nelson funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Shone & Shirley appeared in all four answers. Shone & Shirley is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shone & Shirley1st
  2. Simple Direct Funerals2nd
  3. Simplicity Funerals3rd
  4. Marsden House4th
  5. Anisy's Tasman Funeral Home–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shone & Shirley4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Simplicity Funerals4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Simple Direct Funerals3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marsden House2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Anisy's Tasman Funeral Home0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Nelson funeral directors

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Nelson funeral directors compete with Shone & Shirley?

Shone & Shirley against Nelson funeral directors in New Zealand, by month

Share of searches by month for Shone & Shirley, Marsden House, Simplicity Funerals, Simple Direct Funerals. The figures are in the table below the chart.

View monthly share of searches table
MonthShone & ShirleyMarsden HouseSimplicity FuneralsSimple Direct FuneralsAnisy's Tasman Funeral Home
Oct 202557.4%32.4%7.4%1.5%1.5%
Nov 202550%38.5%9.6%1.9%0%
Dec 202547.3%45.5%5.5%1.8%0%
Jan 202650%32.7%9.6%5.8%1.9%
Feb 202661.5%26.9%7.7%1.9%1.9%
Mar 202647.7%36.4%9.1%4.5%2.3%
Apr 202654.9%28.2%15.5%1.4%0%
May 202649.1%28.3%17%3.8%1.9%
Jun 202653.3%31.7%11.7%3.3%0%
Jul 202657.8%24.4%15.6%2.2%0%
Aug 202663.9%23%11.5%1.6%0%
Sep 202667.8%19.5%10.3%2.3%0%

  1. 1.Shone & Shirley

    67.8%

    Held 1st. 590 estimated branded searches, +51.3% vs prior month. Share +3.9 points.

  2. 2.Marsden House

    19.5%

    Held 2nd. 170 estimated branded searches, +21.4% vs prior month. Share -3.4 points.

  3. 3.Simplicity Funerals

    10.3%

    Held 3rd. 90 estimated branded searches, +28.6% vs prior month. Share -1.1 points.

  4. 4.Simple Direct Funerals

    2.3%

    Held 4th. 20 estimated branded searches, +100% vs prior month. Share +0.7 points.

  5. 5.Anisy's Tasman Funeral Home

    0%

    Held 5th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Shone & Shirley and its closest rivals

Every comparison with Shone & Shirley

2 comparisons

How has branded search demand for Shone & Shirley changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Shone & Shirley in New Zealand rose from 1K to 1.3K.
  • Across the 12 months ending September 2026, Shone & Shirley’s share of searches among Nelson funeral directors in New Zealand increased from 57.4% to 67.8%.
  • Across the 12 months ending September 2026, Shone & Shirley’s share of searches among Nelson funeral directors in New Zealand peaked at 67.8% in September 2026 and was lowest at 47.3% in December 2025.

How did search popularity change for New Zealand Nelson funeral directors in September 2026?

5 changes

  1. In September 2026, Shone & Shirley gained share of searches among Nelson funeral directors in New Zealand, from 63.9% to 67.8%.

  2. In September 2026, Simple Direct Funerals gained share of searches among Nelson funeral directors in New Zealand, from 1.6% to 2.3%.

  3. In September 2026, Marsden House lost share of searches among Nelson funeral directors in New Zealand, from 23% to 19.5%.

  4. In September 2026, Simplicity Funerals lost share of searches among Nelson funeral directors in New Zealand, from 11.5% to 10.3%.

  5. Estimated monthly branded searches for Anisy's Tasman Funeral Home in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are Shone & Shirley’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Shone & Shirley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • shone & shirley

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How the Brand Demand Index is measured

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