Anisy's Tasman Funeral Home vs Shone & Shirley:Which is more popular by branded search in New Zealand?
In August 2026, Shone & Shirley had more branded searches than Anisy's Tasman Funeral Home among nelson funeral directors in New Zealand. Shone & Shirley was estimated to have 900 branded searches compared to Anisy's Tasman Funeral Home’s 10, and held a 76.3% Share of Search versus Anisy's Tasman Funeral Home’s 0.85%.
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Which is more popular in search, Anisy's Tasman Funeral Home or Shone & Shirley?
Compare funeral directors serving Nelson, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shone & Shirley, Anisy's Tasman Funeral Home. The figures are in the table below the chart.
View monthly share of search table
| Month | Shone & Shirley | Marsden House | Anisy's Tasman Funeral Home |
|---|---|---|---|
| Oct 2025 | 65.4% | 34% | 0.64% |
| Nov 2025 | 57.7% | 41.3% | 0.96% |
| Dec 2025 | 54% | 45.1% | 0.88% |
| Jan 2026 | 62.2% | 37% | 0.84% |
| Feb 2026 | 70.5% | 27.6% | 1.9% |
| Mar 2026 | 67.9% | 31.2% | 0.92% |
| Apr 2026 | 67.2% | 32.1% | 0.75% |
| May 2026 | 66.7% | 32.2% | 1.1% |
| Jun 2026 | 68.5% | 30.6% | 0.93% |
| Jul 2026 | 73.5% | 25.3% | 1.2% |
| Aug 2026 | 76.3% | 22.9% | 0.85% |
| Sep 2026 | — | — | — |
How has the Anisy's Tasman Funeral Home and Shone & Shirley comparison changed over the last 12 months?
3 findings
- Shone & Shirley was ahead of Anisy's Tasman Funeral Home in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Anisy's Tasman Funeral Home’s estimated Share of Search among nelson funeral directors in New Zealand moved from 0.64% to 0.85%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Shone & Shirley’s estimated Share of Search among nelson funeral directors in New Zealand moved from 65.4% to 76.3%, and its estimated monthly branded searches moved from 1K to 900.
How did search popularity change for New Zealand nelson funeral directors in August 2026?
1 change
In August 2026, Shone & Shirley gained estimated Share of Search among nelson funeral directors in New Zealand, from 73.5% to 76.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Anisy's Tasman Funeral Home’s and Shone & Shirley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anisy's Tasman Funeral Home
1 branded search term
- anisy funeral home
Shone & Shirley
3 branded search terms
- shone & shirley
- shone & shirley nelson
- shone and shirley funeral
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