How popular isShone & Shirley in search?
In August 2026, there were an estimated 900 branded searches for Shone & Shirley in New Zealand which is down 11.8% over the last 11 months. Shone & Shirley holds 76.3% estimated Share of Search among New Zealand nelson funeral directors and is ranked 1st of 3 competitors for search popularity.
Shone & Shirley76.3%
Marsden House22.9%
Anisy's Tasman Funeral Home0.85%
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Which nelson funeral directors compete with Shone & Shirley?
Share of Search by month for Shone & Shirley, Marsden House. The figures are in the table below the chart.
View monthly share of search table
| Month | Shone & Shirley | Marsden House | Anisy's Tasman Funeral Home |
|---|---|---|---|
| Oct 2025 | 65.4% | 34% | 0.64% |
| Nov 2025 | 57.7% | 41.3% | 0.96% |
| Dec 2025 | 54% | 45.1% | 0.88% |
| Jan 2026 | 62.2% | 37% | 0.84% |
| Feb 2026 | 70.5% | 27.6% | 1.9% |
| Mar 2026 | 67.9% | 31.2% | 0.92% |
| Apr 2026 | 67.2% | 32.1% | 0.75% |
| May 2026 | 66.7% | 32.2% | 1.1% |
| Jun 2026 | 68.5% | 30.6% | 0.93% |
| Jul 2026 | 73.5% | 25.3% | 1.2% |
| Aug 2026 | 76.3% | 22.9% | 0.85% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.3% | 900 | +47.5% | +2.8 points | |
| 2, held 2nd | 22.9% | 270 | +28.6% | -2.4 points | |
| 3, held 3rd | 0.85% | 10 | 0% | -0.4 points |
76.3%
held 1st · 900 estimated branded searches · +47.5% vs prior month · +2.8 points
22.9%
held 2nd · 270 estimated branded searches · +28.6% vs prior month · -2.4 points
0.85%
held 3rd · 10 estimated branded searches · 0% vs prior month · -0.4 points
Compare search popularity between Shone & Shirley and its closest rivals
How has branded search demand for Shone & Shirley changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Shone & Shirley in New Zealand fell from 1K to 900.
- Across the 11 months ending August 2026, Shone & Shirley’s estimated Share of Search among nelson funeral directors in New Zealand increased from 65.4% to 76.3%.
- Across the 11 months ending August 2026, Shone & Shirley’s estimated Share of Search among nelson funeral directors in New Zealand peaked at 76.3% in August 2026 and was lowest at 54% in December 2025.
How did search popularity change for New Zealand nelson funeral directors in August 2026?
2 changes
In August 2026, Shone & Shirley gained estimated Share of Search among nelson funeral directors in New Zealand, from 73.5% to 76.3%.
In August 2026, Marsden House lost estimated Share of Search among nelson funeral directors in New Zealand, from 25.3% to 22.9%.
How is Shone & Shirley measured?
Brandwave collects information about searches that people make online using Shone & Shirley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- shone & shirley
- shone & shirley nelson
- shone and shirley funeral
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