How popular isSimple Direct Funerals?
In September 2026, people searched for Simple Direct Funerals by name about 70 times in New Zealand, a 40% increase from the previous year. These searches made up 2.3% of all New Zealand Nelson funeral director searches, placing Simple Direct Funerals fourth out of five directors. When we asked both ChatGPT and Google AI Overviews about Nelson funeral directors, Simple Direct Funerals appeared in three of the four answers and was the second most recommended of the five.
Simple Direct Funerals is the fourth most searched of 5 competitors and the second most recommended in AI answers.
Shone & ShirleyShare of searches 67.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Marsden HouseShare of searches 19.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
Simplicity FuneralsShare of searches 10.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd- Simple Direct FuneralsShare of searches 2.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Anisy's Tasman Funeral HomeShare of searches 0%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top Nelson funeral directors in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Simple Direct Funerals was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Simple Direct Funerals is the second most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shone & Shirley4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Simplicity Funerals4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Simple Direct Funerals3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Marsden House2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Anisy's Tasman Funeral Home0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Nelson funeral directors
4 answers
Asked ChatGPT
“Which funeral director should I hire in Nelson, New Zealand?”
Asked ChatGPT
“What are the best funeral directors in Nelson, New Zealand?”
Asked ChatGPT
“What's the best funeral director in Nelson, New Zealand for a funeral arrangement?”
Searched Google, AI Overview
“funeral home nelson”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“funeral director nelson”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Nelson funeral directors compete with Simple Direct Funerals?
Share of searches by month for Shone & Shirley, Marsden House, Simplicity Funerals, Simple Direct Funerals. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shone & Shirley | Marsden House | Simplicity Funerals | Simple Direct Funerals | Anisy's Tasman Funeral Home |
|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 32.4% | 7.4% | 1.5% | 1.5% |
| Nov 2025 | 50% | 38.5% | 9.6% | 1.9% | 0% |
| Dec 2025 | 47.3% | 45.5% | 5.5% | 1.8% | 0% |
| Jan 2026 | 50% | 32.7% | 9.6% | 5.8% | 1.9% |
| Feb 2026 | 61.5% | 26.9% | 7.7% | 1.9% | 1.9% |
| Mar 2026 | 47.7% | 36.4% | 9.1% | 4.5% | 2.3% |
| Apr 2026 | 54.9% | 28.2% | 15.5% | 1.4% | 0% |
| May 2026 | 49.1% | 28.3% | 17% | 3.8% | 1.9% |
| Jun 2026 | 53.3% | 31.7% | 11.7% | 3.3% | 0% |
| Jul 2026 | 57.8% | 24.4% | 15.6% | 2.2% | 0% |
| Aug 2026 | 63.9% | 23% | 11.5% | 1.6% | 0% |
| Sep 2026 | 67.8% | 19.5% | 10.3% | 2.3% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.8% | 590 | +51.3% | +3.9 points | |
| 2, held 2nd | 19.5% | 170 | +21.4% | -3.4 points | |
| 3, held 3rd | 10.3% | 90 | +28.6% | -1.1 points | |
| 4, held 4th | 2.3% | 20 | +100% | +0.7 points | |
| 5, held 5th | 0% | 0 | — | 0 points |
67.8%
Held 1st. 590 estimated branded searches, +51.3% vs prior month. Share +3.9 points.
19.5%
Held 2nd. 170 estimated branded searches, +21.4% vs prior month. Share -3.4 points.
10.3%
Held 3rd. 90 estimated branded searches, +28.6% vs prior month. Share -1.1 points.
2.3%
Held 4th. 20 estimated branded searches, +100% vs prior month. Share +0.7 points.
Held 5th. 0 estimated branded searches, — vs prior month. Share 0 points.
Compare popularity between Simple Direct Funerals and its closest rivals
- Simple Direct Funerals vs Shone & Shirley: compare popularity
- Simple Direct Funerals vs Marsden House: compare popularity
- Simple Direct Funerals vs Simplicity Funerals: compare popularity
- Simple Direct Funerals vs Anisy's Tasman Funeral Home: compare popularity
- Compare Simple Direct Funerals with any brand
How has branded search demand for Simple Direct Funerals changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Simple Direct Funerals in New Zealand rose from 50 to 70.
- Across the 12 months ending September 2026, Simple Direct Funerals’ share of searches among Nelson funeral directors in New Zealand increased from 1.5% to 2.3%.
- Across the 12 months ending September 2026, Simple Direct Funerals’ share of searches among Nelson funeral directors in New Zealand peaked at 5.8% in January 2026 and was lowest at 1.4% in April 2026.
- Across the 12 months ending September 2026, Simple Direct Funerals rose from 5th to 4th among Nelson funeral directors in New Zealand.
How did search popularity change for New Zealand Nelson funeral directors in September 2026?
5 changes
In September 2026, Shone & Shirley gained share of searches among Nelson funeral directors in New Zealand, from 63.9% to 67.8%.
In September 2026, Simple Direct Funerals gained share of searches among Nelson funeral directors in New Zealand, from 1.6% to 2.3%.
In September 2026, Marsden House lost share of searches among Nelson funeral directors in New Zealand, from 23% to 19.5%.
In September 2026, Simplicity Funerals lost share of searches among Nelson funeral directors in New Zealand, from 11.5% to 10.3%.
Estimated monthly branded searches for Anisy's Tasman Funeral Home in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
How are Simple Direct Funerals’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Simple Direct Funerals’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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