Brandwave

Auckland funeral directors in New Zealand:Which brands are most popular in search?

In August 2026, Morrison Funeral Directors was the most searched among auckland funeral directors in New Zealand, with an estimated 3.6K branded searches and 65.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Morrison Funeral Directors65.6%
  2. Dil's Funeral Services11.5%
  3. Davis Funerals11.2%
  4. Sibuns8.8%
  5. Simplicity Funerals1.6%
  6. Natural Funerals1.3%

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Share of SearchLeaderboard

Compare the Auckland funeral directors families arrange services with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among auckland funeral directors in New Zealand, by month

Share of Search by month for Morrison Funeral Directors, Dil's Funeral Services, Davis Funerals, Sibuns. The figures are in the table below the chart.

View monthly share of search table
MonthMorrison Funeral DirectorsDil's Funeral ServicesDavis FuneralsSibunsSimplicity FuneralsNatural Funerals
Oct 202555.5%17.4%14%10.8%0.95%1.3%
Nov 202556.4%14.2%14.2%12.1%1.6%1.4%
Dec 202549.6%19.2%15.8%12.7%1.6%1%
Jan 202644.3%28.4%16.7%8.2%1.4%1.1%
Feb 202652.1%19.5%19.5%6.4%1.1%1.3%
Mar 202660%18.9%10.5%8.2%1.4%1%
Apr 202661.8%15.8%10.8%9.3%1.3%1.1%
May 202665.2%9.2%13.3%9.7%1.8%0.72%
Jun 202656.4%11.9%17.3%11.5%1.2%1.6%
Jul 202659.6%15.7%12.6%10%1.4%0.81%
Aug 202665.6%11.5%11.2%8.8%1.6%1.3%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Morrison Funeral Directors

    65.6%

    held 1st · 3.6K estimated branded searches · +24.2% vs prior month · +6 points

  2. 2.Dil's Funeral Services

    11.5%

    held 2nd · 640 estimated branded searches · -16.9% vs prior month · -4.1 points

  3. 3.Davis Funerals

    11.2%

    held 3rd · 620 estimated branded searches · 0% vs prior month · -1.4 points

  4. 4.Sibuns

    8.8%

    held 4th · 490 estimated branded searches · 0% vs prior month · -1.1 points

  5. 5.Simplicity Funerals

    1.6%

    held 5th · 90 estimated branded searches · +28.6% vs prior month · +0.2 points

  6. 6.Natural Funerals

    1.3%

    held 6th · 70 estimated branded searches · +75% vs prior month · +0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among auckland funeral directors in New Zealand?

In August 2026, Morrison Funeral Directors was the most searched among auckland funeral directors in New Zealand, with an estimated 3.6K branded searches and 65.6% estimated Share of Search within this set. Dil's Funeral Services is in 2nd place, 54.1 percentage points behind at 11.5% Share of Search.

New Zealand auckland funeral directors, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Morrison Funeral Directors55.5% → 65.6%65.6%Aug 202644.3%Jan 20261st
Dil's Funeral Services17.4% → 11.5%28.4%Jan 20269.2%May 20262nd
Davis Funerals14% → 11.2%19.5%Feb 202610.5%Mar 20263rd
Sibuns10.8% → 8.8%12.7%Dec 20256.4%Feb 20264th
Simplicity Funerals0.95% → 1.6%1.8%May 20260.95%Oct 20256th → 5th
Natural Funerals1.3%1.6%Jun 20260.72%May 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Morrison Funeral Directors’ estimated Share of Search among auckland funeral directors in New Zealand increased from 55.5% to 65.6%.
  • Across the 11 months ending August 2026, Dil's Funeral Services’ estimated Share of Search among auckland funeral directors in New Zealand decreased from 17.4% to 11.5%.
  • Across the 11 months ending August 2026, Davis Funerals’ estimated Share of Search among auckland funeral directors in New Zealand decreased from 14% to 11.2%.
  • Across the 11 months ending August 2026, Sibuns’ estimated Share of Search among auckland funeral directors in New Zealand decreased from 10.8% to 8.8%.
  • Across the 11 months ending August 2026, Simplicity Funerals’ estimated Share of Search among auckland funeral directors in New Zealand increased from 0.95% to 1.6%.
  • Across the 11 months ending August 2026, Morrison Funeral Directors’ estimated Share of Search among auckland funeral directors in New Zealand peaked at 65.6% in August 2026 and was lowest at 44.3% in January 2026.
  • Across the 11 months ending August 2026, Dil's Funeral Services’ estimated Share of Search among auckland funeral directors in New Zealand peaked at 28.4% in January 2026 and was lowest at 9.2% in May 2026.
  • Across the 11 months ending August 2026, Davis Funerals’ estimated Share of Search among auckland funeral directors in New Zealand peaked at 19.5% in February 2026 and was lowest at 10.5% in March 2026.
  • Across the 11 months ending August 2026, Sibuns’ estimated Share of Search among auckland funeral directors in New Zealand peaked at 12.7% in December 2025 and was lowest at 6.4% in February 2026.
  • Across the 11 months ending August 2026, Simplicity Funerals rose from 6th to 5th among auckland funeral directors in New Zealand.
  • Across the 11 months ending August 2026, Natural Funerals fell from 5th to 6th among auckland funeral directors in New Zealand.

How did search popularity change for New Zealand auckland funeral directors in August 2026?

  1. In August 2026, Morrison Funeral Directors gained estimated Share of Search among auckland funeral directors in New Zealand, from 59.6% to 65.6%.

  2. In August 2026, Dil's Funeral Services lost estimated Share of Search among auckland funeral directors in New Zealand, from 15.7% to 11.5%.

  3. In August 2026, Davis Funerals lost estimated Share of Search among auckland funeral directors in New Zealand, from 12.6% to 11.2%.

  4. In August 2026, Sibuns lost estimated Share of Search among auckland funeral directors in New Zealand, from 10% to 8.8%.

  5. Estimated monthly branded searches for Simplicity Funerals in New Zealand rose 80% over 11 measured months, from 50 to 90 in August 2026.

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