Morrison Funeral Directors vs Sibuns:Which is more popular by branded search in New Zealand?
In August 2026, Morrison Funeral Directors had more branded searches than Sibuns among auckland funeral directors in New Zealand. Morrison Funeral Directors was estimated to have 4.5K branded searches compared to Sibuns’ 750, and held a 54.9% Share of Search versus Sibuns’ 9.2%.
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Which is more popular in search, Morrison Funeral Directors or Sibuns?
Compare the Auckland funeral directors families arrange services with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Morrison Funeral Directors, Sibuns. The figures are in the table below the chart.
View monthly share of search table
| Month | Morrison Funeral Directors | Dil's Funeral Services | Davis Funerals | Simplicity Funerals | Sibuns | Natural Funerals |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 18.1% | 12% | 8.7% | 10.4% | 2% |
| Nov 2025 | 47% | 14.9% | 14.6% | 10.6% | 10.7% | 2.2% |
| Dec 2025 | 45.5% | 17.2% | 13.9% | 10.1% | 11.4% | 1.9% |
| Jan 2026 | 34.2% | 24.4% | 16.2% | 14.1% | 8.2% | 2.9% |
| Feb 2026 | 41% | 17.6% | 22.4% | 8.9% | 7.1% | 3% |
| Mar 2026 | 51% | 19.2% | 10.5% | 9.4% | 7.9% | 2% |
| Apr 2026 | 46.8% | 14.6% | 11.9% | 15.3% | 8.8% | 2.5% |
| May 2026 | 55.7% | 9.7% | 13% | 10.1% | 9.4% | 2.1% |
| Jun 2026 | 47.1% | 12.4% | 14.7% | 12.7% | 10% | 3.1% |
| Jul 2026 | 52.2% | 13.6% | 13.1% | 9.6% | 8.9% | 2.6% |
| Aug 2026 | 54.9% | 11.8% | 11.5% | 9.9% | 9.2% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Morrison Funeral Directors and Sibuns comparison changed over the last 12 months?
3 findings
- Morrison Funeral Directors was ahead of Sibuns in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Morrison Funeral Directors’ estimated Share of Search among auckland funeral directors in New Zealand moved from 48.7% to 54.9%, and its estimated monthly branded searches moved from 3.6K to 4.5K.
- Across the 11 months ending August 2026, Sibuns’ estimated Share of Search among auckland funeral directors in New Zealand moved from 10.4% to 9.2%, and its estimated monthly branded searches moved from 780 to 750.
How did search popularity change for New Zealand auckland funeral directors in August 2026?
1 change
In August 2026, Morrison Funeral Directors gained estimated Share of Search among auckland funeral directors in New Zealand, from 52.2% to 54.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Morrison Funeral Directors’ and Sibuns’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Morrison Funeral Directors
3 branded search terms
- morrison funeral directors near me
- morrison funerals
- morrisonfuneraldirectors
Sibuns
3 branded search terms
- sibuns
- sibuns funeral
- sibuns funeral directors
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.