Brandwave

How popular isMorrison Funeral Directors?

In September 2026, people searched for Morrison Funeral Directors by name about 2,930 times in New Zealand, a 19.5% decrease from the previous year. These searches made up 45.7% of all New Zealand Auckland funeral director searches, placing Morrison Funeral Directors first out of ten directors. When we asked both ChatGPT and Google AI Overviews about Auckland funeral directors, Morrison Funeral Directors did not appear in any of the answers.

Search and AI answers in September 2026

Morrison Funeral Directors is the most searched of 10 competitors and not listed in any AI answer.

  1. Morrison Funeral DirectorsShare of searches 45.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. Tipene FuneralsShare of searches 11.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  3. Davis FuneralsShare of searches 9.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  4. Dil's Funeral ServicesShare of searches 8.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Windsor FuneralsShare of searches 7.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd

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Top Auckland funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Morrison Funeral Directors did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. State of Grace Funerals1st
  2. Windsor Funerals2nd
  3. Tipene Funerals3rd
  4. Aroha Funerals3rd
  5. Davis Funerals5th
  6. Morrison Funeral Directors–
  7. Dil's Funeral Services–
  8. Sibuns–
  9. Simplicity Funerals–
  10. Natural Funerals–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Auckland funeral directors compete with Morrison Funeral Directors?

Morrison Funeral Directors against Auckland funeral directors in New Zealand, by month

Share of searches by month for Morrison Funeral Directors, Tipene Funerals, Davis Funerals, Dil's Funeral Services, Windsor Funerals, Aroha Funerals, Sibuns, State of Grace Funerals. The figures are in the table below the chart.

View monthly share of searches table
MonthMorrison Funeral DirectorsTipene FuneralsDavis FuneralsDil's Funeral ServicesWindsor FuneralsAroha FuneralsSibunsState of Grace FuneralsSimplicity FuneralsNatural Funerals
Oct 202540%12%9.8%12.6%4.4%9.8%7.8%2.9%0.41%0.41%
Nov 202540.4%12%9.8%10.2%4.3%9.8%8.7%3.5%0.83%0.33%
Dec 202535.4%13.4%10.9%13.7%5.9%7.2%9.1%3.2%0.93%0.19%
Jan 202630.7%11.2%11.2%19.7%7.4%9.1%5.7%4%0.76%0.19%
Feb 202638.5%9.4%14%14.5%5.1%9.4%4.8%3.3%0.48%0.48%
Mar 202643%10.6%7.1%13.5%8.7%7.1%5.9%3.1%0.74%0.29%
Apr 202645.1%11.1%7.4%11.5%4.9%9.1%6.8%3.2%0.62%0.31%
May 202650%8.1%9.9%7%4.4%8.1%7.5%3.6%0.97%0.28%
Jun 202636.9%13.5%11%7.8%9%7.3%7.5%6%0.61%0.46%
Jul 202645.6%9.2%9.2%12%5%6.1%7.7%4.1%0.78%0.31%
Aug 202648.4%9.6%7.9%8.5%6.4%7.9%6.5%3.5%0.93%0.4%
Sep 202645.7%11.2%9.2%8.1%7.5%6.1%5.5%5%1.1%0.62%

  1. 1.Morrison Funeral Directors

    45.7%

    Held 1st. 2.9K estimated branded searches, -19.3% vs prior month. Share -2.7 points.

  2. 2.Tipene Funerals

    11.2%

    Held 2nd. 720 estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Davis Funerals

    9.2%

    Moved from 5th to 3rd. 590 estimated branded searches, 0% vs prior month. Share +1.3 points.

  4. 4.Dil's Funeral Services

    8.1%

    Moved from 3rd to 4th. 520 estimated branded searches, -18.8% vs prior month. Share -0.4 points.

  5. 5.Windsor Funerals

    7.5%

    Moved from 7th to 5th. 480 estimated branded searches, 0% vs prior month. Share +1.1 points.

  6. 6.Aroha Funerals

    6.1%

    Moved from 4th to 6th. 390 estimated branded searches, -33.9% vs prior month. Share -1.8 points.

  7. 7.Sibuns

    5.5%

    Moved from 6th to 7th. 350 estimated branded searches, -28.6% vs prior month. Share -1.1 points.

  8. 8.State of Grace Funerals

    5%

    Held 8th. 320 estimated branded searches, +23.1% vs prior month. Share +1.5 points.

  9. 9.Simplicity Funerals

    1.1%

    Held 9th. 70 estimated branded searches, 0% vs prior month. Share +0.2 points.

  10. 10.Natural Funerals

    0.62%

    Held 10th. 40 estimated branded searches, +33.3% vs prior month. Share +0.2 points.

Compare popularity between Morrison Funeral Directors and its closest rivals

Every comparison with Morrison Funeral Directors

7 comparisons

How has branded search demand for Morrison Funeral Directors changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Morrison Funeral Directors in New Zealand fell from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, Morrison Funeral Directors’ share of searches among Auckland funeral directors in New Zealand increased from 40% to 45.7%.
  • Across the 12 months ending September 2026, Morrison Funeral Directors’ share of searches among Auckland funeral directors in New Zealand peaked at 50% in May 2026 and was lowest at 30.7% in January 2026.

How did search popularity change for New Zealand Auckland funeral directors in September 2026?

6 changes

  1. In September 2026, Windsor Funerals overtook Aroha Funerals and Sibuns to rank 5th among Auckland funeral directors in New Zealand, with 7.5% of the searches.

  2. In September 2026, Davis Funerals overtook Dil's Funeral Services and Aroha Funerals to rank 3rd among Auckland funeral directors in New Zealand, with 9.2% of the searches.

  3. In September 2026, Tipene Funerals gained share of searches among Auckland funeral directors in New Zealand, from 9.6% to 11.2%.

  4. In September 2026, State of Grace Funerals gained share of searches among Auckland funeral directors in New Zealand, from 3.5% to 5%.

  5. In September 2026, Morrison Funeral Directors lost share of searches among Auckland funeral directors in New Zealand, from 48.4% to 45.7%.

  6. In September 2026, Aroha Funerals lost share of searches among Auckland funeral directors in New Zealand, from 7.9% to 6.1%.

How are Morrison Funeral Directors’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Morrison Funeral Directors’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • morrison funerals
  • morrisonfuneraldirectors

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