Brandwave

Morrison Funeral Directors vs State of Grace Funerals:Which is more popular?

In September 2026, Morrison Funeral Directors had more branded searches than State of Grace Funerals among Auckland funeral directors in New Zealand. Morrison Funeral Directors had about 2,930 branded searches, while State of Grace Funerals had 320. Morrison Funeral Directors made up 45.7% of all Auckland funeral director searches we track, and State of Grace Funerals accounted for 5%. When we asked ChatGPT and Google AI Overviews about Auckland funeral directors, State of Grace Funerals appeared in two of the three answers and Morrison Funeral Directors in none.

Among Auckland funeral directors in New Zealand in September 2026

Who do people search for more?

Morrison Funeral Directors, about 9 searches for every 1 for State of Grace Funerals

Morrison Funeral Directors 2.9K searchesState of Grace Funerals 320 searches

Who does AI mention more?

State of Grace Funerals, mentioned in 2 of 3 answers, Morrison Funeral Directors in 0

State of Grace Funerals in 2 of 3Morrison Funeral Directors in 0 of 3

Who does AI recommend more?

State of Grace Funerals, the only one of the two named

State of Grace Funerals first in 2Morrison Funeral Directors never named

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Top Auckland funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, State of Grace Funerals was mentioned in two out of three: in two of the three ChatGPT answers. Morrison Funeral Directors did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. State of Grace Funerals1st
  2. Windsor Funerals2nd
  3. Tipene Funerals3rd
  4. Aroha Funerals3rd
  5. Davis Funerals5th
  6. Morrison Funeral Directors–
  7. Dil's Funeral Services–
  8. Sibuns–
  9. Simplicity Funerals–
  10. Natural Funerals–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Morrison Funeral Directors or State of Grace Funerals more popular in search?

This chart shows how often people search Google for Morrison Funeral Directors and State of Grace Funerals by name. Each line represents a brand's share of searches for all ten Auckland funeral directors we track, month by month, from searches in New Zealand.

Morrison Funeral Directors and State of Grace Funerals among Auckland funeral directors in New Zealand, by month

Share of searches by month for Morrison Funeral Directors, State of Grace Funerals. The figures are in the table below the chart.

View monthly share of searches table
MonthMorrison Funeral DirectorsTipene FuneralsDavis FuneralsDil's Funeral ServicesWindsor FuneralsAroha FuneralsSibunsState of Grace FuneralsSimplicity FuneralsNatural Funerals
Oct 202540%12%9.8%12.6%4.4%9.8%7.8%2.9%0.41%0.41%
Nov 202540.4%12%9.8%10.2%4.3%9.8%8.7%3.5%0.83%0.33%
Dec 202535.4%13.4%10.9%13.7%5.9%7.2%9.1%3.2%0.93%0.19%
Jan 202630.7%11.2%11.2%19.7%7.4%9.1%5.7%4%0.76%0.19%
Feb 202638.5%9.4%14%14.5%5.1%9.4%4.8%3.3%0.48%0.48%
Mar 202643%10.6%7.1%13.5%8.7%7.1%5.9%3.1%0.74%0.29%
Apr 202645.1%11.1%7.4%11.5%4.9%9.1%6.8%3.2%0.62%0.31%
May 202650%8.1%9.9%7%4.4%8.1%7.5%3.6%0.97%0.28%
Jun 202636.9%13.5%11%7.8%9%7.3%7.5%6%0.61%0.46%
Jul 202645.6%9.2%9.2%12%5%6.1%7.7%4.1%0.78%0.31%
Aug 202648.4%9.6%7.9%8.5%6.4%7.9%6.5%3.5%0.93%0.4%
Sep 202645.7%11.2%9.2%8.1%7.5%6.1%5.5%5%1.1%0.62%

How has the Morrison Funeral Directors and State of Grace Funerals comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland funeral directors in September 2026?

2 changes

  1. In September 2026, State of Grace Funerals gained share of searches among Auckland funeral directors in New Zealand, from 3.5% to 5%.

  2. In September 2026, Morrison Funeral Directors lost share of searches among Auckland funeral directors in New Zealand, from 48.4% to 45.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Morrison Funeral Directors’ and State of Grace Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Morrison Funeral Directors

2 branded search terms

  • morrison funerals
  • morrisonfuneraldirectors

State of Grace Funerals

1 branded search term

  • state of grace funerals

How the Brand Demand Index is measured

Other head-to-heads among Auckland funeral directors

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