Brandwave

How popular isSimplicity Funerals?

In September 2026, people searched for Simplicity Funerals by name about 600 times in New Zealand, about the same as the previous year. These searches made up 1.1% of all New Zealand Auckland funeral director searches, placing Simplicity Funerals ninth out of ten directors. When we asked both ChatGPT and Google AI Overviews about Auckland funeral directors, Simplicity Funerals did not appear in any of the answers.

Search and AI answers in September 2026

Simplicity Funerals is the ninth most searched of 10 competitors and not listed in any AI answer.

  1. Morrison Funeral DirectorsShare of searches 45.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. Tipene FuneralsShare of searches 11.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  3. Davis FuneralsShare of searches 9.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  4. Dil's Funeral ServicesShare of searches 8.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Simplicity FuneralsShare of searches 1.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+5 more

Simplicity Funerals website (opens in a new tab)

Follow Simplicity Funerals and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Auckland funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Simplicity Funerals did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. State of Grace Funerals1st
  2. Windsor Funerals2nd
  3. Tipene Funerals3rd
  4. Aroha Funerals3rd
  5. Davis Funerals5th
  6. Morrison Funeral Directors–
  7. Dil's Funeral Services–
  8. Sibuns–
  9. Simplicity Funerals–
  10. Natural Funerals–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Auckland funeral directors compete with Simplicity Funerals?

Simplicity Funerals against Auckland funeral directors in New Zealand, by month

Share of searches by month for Morrison Funeral Directors, Tipene Funerals, Davis Funerals, Dil's Funeral Services, Windsor Funerals, Aroha Funerals, Sibuns, State of Grace Funerals, Simplicity Funerals. The figures are in the table below the chart.

View monthly share of searches table
MonthMorrison Funeral DirectorsTipene FuneralsDavis FuneralsDil's Funeral ServicesWindsor FuneralsAroha FuneralsSibunsState of Grace FuneralsSimplicity FuneralsNatural Funerals
Oct 202540%12%9.8%12.6%4.4%9.8%7.8%2.9%0.41%0.41%
Nov 202540.4%12%9.8%10.2%4.3%9.8%8.7%3.5%0.83%0.33%
Dec 202535.4%13.4%10.9%13.7%5.9%7.2%9.1%3.2%0.93%0.19%
Jan 202630.7%11.2%11.2%19.7%7.4%9.1%5.7%4%0.76%0.19%
Feb 202638.5%9.4%14%14.5%5.1%9.4%4.8%3.3%0.48%0.48%
Mar 202643%10.6%7.1%13.5%8.7%7.1%5.9%3.1%0.74%0.29%
Apr 202645.1%11.1%7.4%11.5%4.9%9.1%6.8%3.2%0.62%0.31%
May 202650%8.1%9.9%7%4.4%8.1%7.5%3.6%0.97%0.28%
Jun 202636.9%13.5%11%7.8%9%7.3%7.5%6%0.61%0.46%
Jul 202645.6%9.2%9.2%12%5%6.1%7.7%4.1%0.78%0.31%
Aug 202648.4%9.6%7.9%8.5%6.4%7.9%6.5%3.5%0.93%0.4%
Sep 202645.7%11.2%9.2%8.1%7.5%6.1%5.5%5%1.1%0.62%

  1. 1.Morrison Funeral Directors

    45.7%

    Held 1st. 2.9K estimated branded searches, -19.3% vs prior month. Share -2.7 points.

  2. 2.Tipene Funerals

    11.2%

    Held 2nd. 720 estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Davis Funerals

    9.2%

    Moved from 5th to 3rd. 590 estimated branded searches, 0% vs prior month. Share +1.3 points.

  4. 4.Dil's Funeral Services

    8.1%

    Moved from 3rd to 4th. 520 estimated branded searches, -18.8% vs prior month. Share -0.4 points.

  5. 5.Windsor Funerals

    7.5%

    Moved from 7th to 5th. 480 estimated branded searches, 0% vs prior month. Share +1.1 points.

  6. 6.Aroha Funerals

    6.1%

    Moved from 4th to 6th. 390 estimated branded searches, -33.9% vs prior month. Share -1.8 points.

  7. 7.Sibuns

    5.5%

    Moved from 6th to 7th. 350 estimated branded searches, -28.6% vs prior month. Share -1.1 points.

  8. 8.State of Grace Funerals

    5%

    Held 8th. 320 estimated branded searches, +23.1% vs prior month. Share +1.5 points.

  9. 9.Simplicity Funerals

    1.1%

    Held 9th. 70 estimated branded searches, 0% vs prior month. Share +0.2 points.

  10. 10.Natural Funerals

    0.62%

    Held 10th. 40 estimated branded searches, +33.3% vs prior month. Share +0.2 points.

Compare popularity between Simplicity Funerals and its closest rivals

Every comparison with Simplicity Funerals

2 comparisons

How has branded search demand for Simplicity Funerals changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Simplicity Funerals in New Zealand held steady, from 590 to 600.
  • Across the 12 months ending September 2026, Simplicity Funerals’ share of searches among Auckland funeral directors in New Zealand increased from 0.41% to 1.1%.
  • Across the 12 months ending September 2026, Simplicity Funerals rose from 10th to 9th among Auckland funeral directors in New Zealand.

How did search popularity change for New Zealand Auckland funeral directors in September 2026?

6 changes

  1. In September 2026, Windsor Funerals overtook Aroha Funerals and Sibuns to rank 5th among Auckland funeral directors in New Zealand, with 7.5% of the searches.

  2. In September 2026, Davis Funerals overtook Dil's Funeral Services and Aroha Funerals to rank 3rd among Auckland funeral directors in New Zealand, with 9.2% of the searches.

  3. In September 2026, Tipene Funerals gained share of searches among Auckland funeral directors in New Zealand, from 9.6% to 11.2%.

  4. In September 2026, State of Grace Funerals gained share of searches among Auckland funeral directors in New Zealand, from 3.5% to 5%.

  5. In September 2026, Morrison Funeral Directors lost share of searches among Auckland funeral directors in New Zealand, from 48.4% to 45.7%.

  6. In September 2026, Aroha Funerals lost share of searches among Auckland funeral directors in New Zealand, from 7.9% to 6.1%.

How are Simplicity Funerals’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Simplicity Funerals’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • simplicity funeral
  • simplicity funerals cremation

Do you work for Simplicity Funerals? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Simplicity Funerals compete?

Simplicity Funerals is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Auckland funeral directors9th of 101.1%Shown above
Nelson funeral directors3rd of 510.3%Show ranking
Creator with pink hair and a pink jacket

Is Simplicity Funerals your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free