Brandwave

Morrison Funeral Directors vs Sibuns:Which is more popular in New Zealand?

In October 2026, Morrison Funeral Directors had more branded searches than Sibuns among Auckland funeral directors in New Zealand. Morrison Funeral Directors had about 1,920 branded searches, while Sibuns had 540. Morrison Funeral Directors made up 34.5% of all Auckland funeral director searches we track, and Sibuns accounted for 9.7%. When we asked ChatGPT and Google AI Overviews about Auckland funeral directors, neither Morrison Funeral Directors nor Sibuns appeared in any of the three answers.

Among Auckland funeral directors in New Zealand in October 2026

Who do people search for more?

Morrison Funeral Directors, about 4 searches for every 1 for Sibuns

Morrison Funeral Directors 1.9K searchesSibuns 540 searches

Who does AI mention more?

Both were mentioned in 0 of 3 answers.

Morrison Funeral Directors in 0 of 3Sibuns in 0 of 3

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Top Auckland funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, neither Morrison Funeral Directors nor Sibuns showed up in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. State of Grace Funerals1st
  2. Windsor Funerals2nd
  3. Tipene Funerals3rd
  4. Aroha Funerals3rd
  5. Davis Funerals5th
  6. Morrison Funeral Directors–
  7. Dil's Funeral Services–
  8. Sibuns–
  9. Simplicity Funerals–
  10. Natural Funerals–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Morrison Funeral Directors or Sibuns more popular in search?

This chart shows how often people search Google for Morrison Funeral Directors and Sibuns by name. Each line represents a brand's share of searches for all ten Auckland funeral directors we track, month by month, from searches in New Zealand.

Morrison Funeral Directors and Sibuns among Auckland funeral directors in New Zealand, by month

Share of searches by month for Morrison Funeral Directors, Sibuns. The figures are in the table below the chart.

View monthly share of searches table
MonthMorrison Funeral DirectorsTipene FuneralsDil's Funeral ServicesSibunsDavis FuneralsAroha FuneralsWindsor FuneralsState of Grace FuneralsSimplicity FuneralsNatural Funerals
Nov 202539.3%14.3%9.9%8.5%9.6%9.6%4.2%3.4%0.81%0.33%
Dec 202535.4%13.4%13.7%9.1%10.9%7.2%5.9%3.2%0.93%0.19%
Jan 202630%13.3%19.3%5.6%10.9%8.9%7.2%3.9%0.74%0.19%
Feb 202638.5%9.4%14.5%4.8%14%9.4%5.1%3.3%0.48%0.48%
Mar 202643%10.6%13.5%5.9%7.1%7.1%8.7%3.1%0.74%0.29%
Apr 202645.1%11.1%11.5%6.8%7.4%9.1%4.9%3.2%0.62%0.31%
May 202649.1%9.8%6.9%7.3%9.8%8%4.3%3.5%0.95%0.27%
Jun 202636.9%13.5%7.8%7.5%11%7.3%9%6%0.61%0.46%
Jul 202644.7%11%11.8%7.5%9%6%4.9%4%0.77%0.31%
Aug 202647.4%11.5%8.4%6.4%7.7%7.7%6.3%3.4%0.91%0.39%
Sep 202644.6%13.4%7.9%5.3%9%5.9%7.3%4.9%1.1%0.61%
Oct 202634.5%15.8%11.9%9.7%8.6%7%7%3.8%0.9%0.72%

How has branded search for Morrison Funeral Directors and Sibuns changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland funeral directors in October 2026?

2 changes

  1. In October 2026, Sibuns overtook Davis Funerals and 2 others to rank 4th among Auckland funeral directors in New Zealand, with 9.7% of the searches.

  2. In October 2026, Morrison Funeral Directors lost share of searches among Auckland funeral directors in New Zealand, from 44.6% to 34.5%.

How are Morrison Funeral Directors’ and Sibuns’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Morrison Funeral Directors’ and Sibuns’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Morrison Funeral Directors

2 branded search terms

  • morrison funerals
  • morrisonfuneraldirectors

Sibuns

3 branded search terms

  • sibuns
  • sibuns funeral
  • sibuns funeral directors

How the Brand Demand Index is measured

Other head-to-heads among Auckland funeral directors

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