Brandwave

Saddlery Warehouse vs Stirrups Equestrian:Which is more popular in New Zealand?

In October 2026, Saddlery Warehouse had more branded searches than Stirrups Equestrian among equestrian retailers in New Zealand. Saddlery Warehouse had about 15,100 branded searches, while Stirrups Equestrian had 320. Saddlery Warehouse made up 82.6% of all equestrian retailer searches we track, and Stirrups Equestrian accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about equestrian retailers, Saddlery Warehouse appeared in all three answers and Stirrups Equestrian in two. Saddlery Warehouse was mentioned before Stirrups Equestrian in every answer.

Among equestrian retailers in New Zealand in October 2026

Who do people search for more?

Saddlery Warehouse, about 47 searches for every 1 for Stirrups Equestrian

Saddlery Warehouse 15.1K searchesStirrups Equestrian 320 searches

Who does AI mention more?

Saddlery Warehouse, mentioned in every answer we collected

Saddlery Warehouse in 3 of 3Stirrups Equestrian in 2 of 3

Who does AI recommend more?

Saddlery Warehouse, named ahead of Stirrups Equestrian in every answer

Saddlery Warehouse first in 3Stirrups Equestrian never first

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Top equestrian retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Saddlery Warehouse appeared in all three answers. Stirrups Equestrian was mentioned in two out of three: in two of the three ChatGPT answers. Saddlery Warehouse was listed before Stirrups Equestrian in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Saddlery Warehouse1st
  2. HorseSports2nd
  3. Stirrups Equestrian3rd
  4. Canterbury Saddlery4th
  5. Horselands–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about equestrian retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Saddlery Warehouse or Stirrups Equestrian more popular in search?

This chart shows how often people search Google for Saddlery Warehouse and Stirrups Equestrian by name. Each line represents a brand's share of searches for all five equestrian retailers we track, month by month, from searches in New Zealand.

Saddlery Warehouse and Stirrups Equestrian among equestrian retailers in New Zealand, by month

Share of searches by month for Saddlery Warehouse, Stirrups Equestrian. The figures are in the table below the chart.

View monthly share of searches table
MonthSaddlery WarehouseCanterbury SaddleryHorselandsHorseSportsStirrups Equestrian
Nov 202583.5%4.1%6.1%4.5%1.8%
Dec 202583%4.6%6%4.6%1.8%
Jan 202682.7%4.9%5.7%4.9%1.8%
Feb 202680.7%5.8%6%5.8%1.7%
Mar 202682.8%4.9%4.9%5.5%1.8%
Apr 202681.7%5.5%5.6%5.5%1.7%
May 202682.8%5.6%5%4.9%1.8%
Jun 202684.4%5%4.2%5%1.5%
Jul 202685%5%4.1%4.1%1.8%
Aug 202684.1%5%4.2%5%1.8%
Sep 202679.9%6.6%5.8%5.7%2.1%
Oct 202682.6%5.7%5.1%4.9%1.8%

How has branded search for Saddlery Warehouse and Stirrups Equestrian changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand equestrian retailers in October 2026?

2 changes

  1. In October 2026, Saddlery Warehouse gained share of searches among equestrian retailers in New Zealand, from 79.9% to 82.6%.

  2. Estimated monthly branded searches for Stirrups Equestrian in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in October 2026.

How are Saddlery Warehouse’s and Stirrups Equestrian’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Saddlery Warehouse’s and Stirrups Equestrian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Saddlery Warehouse

8 branded search terms

  • saddlery warehouse
  • saddlery warehouse boots
  • saddlery warehouse bridles
  • saddlery warehouse covers
  • saddlery warehouse helmets
  • saddlery warehouse rugs
  • saddlerywarehouse
  • the saddlery warehouse

Stirrups Equestrian

1 branded search term

  • stirrups equestrian

How the Brand Demand Index is measured

Other head-to-heads among equestrian retailers

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