Horselands vs HorseSports:Which is more popular in New Zealand?
In October 2026, Horselands and HorseSports were level in searches among equestrian retailers in New Zealand, with an estimated 920 versus 890 branded searches, at 5.1% and 4.9% of the total. When we asked ChatGPT and Google AI Overviews about equestrian retailers, HorseSports appeared in all three answers and Horselands in none.
Who do people search for more?
Horselands and HorseSports are searched for about as often as each other.
Who does AI mention more?
HorseSports, mentioned in every answer we collected
Who does AI recommend more?
HorseSports, the only one of the two named
Follow Horselands vs HorseSports and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top equestrian retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, HorseSports appeared in all three answers. Horselands did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Saddlery Warehouse3 of 3Named in 3 of 3 ChatGPT answers- HorseSports3 of 3Named in 3 of 3 ChatGPT answers
Stirrups Equestrian2 of 3Named in 2 of 3 ChatGPT answers
Canterbury Saddlery1 of 3Named in 1 of 3 ChatGPT answers
Horselands0 of 3Named in 0 of 3 ChatGPT answers
See every answer about equestrian retailers
3 answers
Asked ChatGPT
“Which equestrian retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best equestrian retailers in New Zealand?”
Asked ChatGPT
“What's the best equestrian retailer in New Zealand for riding gear?”
Searched Google, AI Overview
“horse riding gear nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“saddlery shops nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Horselands or HorseSports more popular in search?
This chart shows how often people search Google for Horselands and HorseSports by name. Each line represents a brand's share of searches for all five equestrian retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Horselands, HorseSports. The figures are in the table below the chart.
View monthly share of searches table
| Month | Saddlery Warehouse | Canterbury Saddlery | Horselands | HorseSports | Stirrups Equestrian |
|---|---|---|---|---|---|
| Nov 2025 | 83.5% | 4.1% | 6.1% | 4.5% | 1.8% |
| Dec 2025 | 83% | 4.6% | 6% | 4.6% | 1.8% |
| Jan 2026 | 82.7% | 4.9% | 5.7% | 4.9% | 1.8% |
| Feb 2026 | 80.7% | 5.8% | 6% | 5.8% | 1.7% |
| Mar 2026 | 82.8% | 4.9% | 4.9% | 5.5% | 1.8% |
| Apr 2026 | 81.7% | 5.5% | 5.6% | 5.5% | 1.7% |
| May 2026 | 82.8% | 5.6% | 5% | 4.9% | 1.8% |
| Jun 2026 | 84.4% | 5% | 4.2% | 5% | 1.5% |
| Jul 2026 | 85% | 5% | 4.1% | 4.1% | 1.8% |
| Aug 2026 | 84.1% | 5% | 4.2% | 5% | 1.8% |
| Sep 2026 | 79.9% | 6.6% | 5.8% | 5.7% | 2.1% |
| Oct 2026 | 82.6% | 5.7% | 5.1% | 4.9% | 1.8% |
How has branded search for Horselands and HorseSports changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending October 2026: HorseSports took it in March 2026, Horselands took it in April 2026, HorseSports took it in June 2026, Horselands took it in September 2026.
- Across the 12 months ending October 2026, Horselands’ share of searches among equestrian retailers in New Zealand moved from 6.1% to 5.1%, and its estimated monthly branded searches moved from 1.3K to 920.
- Across the 12 months ending October 2026, HorseSports’ share of searches among equestrian retailers in New Zealand moved from 4.5% to 4.9%, and its estimated monthly branded searches moved from 1K to 890.
How did search popularity change for New Zealand equestrian retailers in October 2026?
2 changes
In October 2026, HorseSports lost share of searches among equestrian retailers in New Zealand, from 5.7% to 4.9%.
In October 2026, Horselands lost share of searches among equestrian retailers in New Zealand, from 5.8% to 5.1%.
How are Horselands’ and HorseSports’ branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Horselands’ and HorseSports’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Horselands
3 branded search terms
- horselands
- horselands equestrian
- horselands saddlery
HorseSports
2 branded search terms
- horsesports
- horsesports saddlery
Other head-to-heads among equestrian retailers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.