Equestrian retailers in New Zealand:Which brands are most popular in search?
In August 2026, Saddlery Warehouse was the most searched among equestrian retailers in New Zealand, with an estimated 16.9K branded searches and 85.2% estimated Share of Search within this set.
Saddlery Warehouse85.2%
HorseSports5.8%
Canterbury Saddlery4.5%
Horselands4.5%
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Share of SearchLeaderboard
Compare equestrian retailers New Zealand riders buy saddlery and riding gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Saddlery Warehouse, HorseSports, Canterbury Saddlery, Horselands. The figures are in the table below the chart.
View monthly share of search table
| Month | Saddlery Warehouse | HorseSports | Canterbury Saddlery | Horselands |
|---|---|---|---|---|
| Oct 2025 | 82.7% | 5.5% | 4.4% | 7.4% |
| Nov 2025 | 84.5% | 5.4% | 3.8% | 6.3% |
| Dec 2025 | 84.1% | 5.3% | 4.2% | 6.3% |
| Jan 2026 | 83.4% | 6.4% | 4.5% | 5.8% |
| Feb 2026 | 81.6% | 6.8% | 5.2% | 6.4% |
| Mar 2026 | 83.8% | 6.6% | 4.4% | 5.2% |
| Apr 2026 | 82.7% | 6.7% | 4.8% | 5.7% |
| May 2026 | 83.8% | 5.9% | 5% | 5.3% |
| Jun 2026 | 85% | 6.1% | 4.4% | 4.5% |
| Jul 2026 | 86.2% | 5% | 4.5% | 4.4% |
| Aug 2026 | 85.2% | 5.8% | 4.5% | 4.5% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.2% | 16.9K | -2.6% | -1 points | |
| 2, held 2nd | 5.8% | 1.1K | +15% | +0.8 points | |
| 3, held 3rd | 4.5% | 890 | -1.1% | 0 points | |
| 4, held 4th | 4.5% | 890 | +1.1% | +0.1 points |
85.2%
held 1st · 16.9K estimated branded searches · -2.6% vs prior month · -1 points
5.8%
held 2nd · 1.1K estimated branded searches · +15% vs prior month · +0.8 points
4.5%
held 3rd · 890 estimated branded searches · -1.1% vs prior month · 0 points
4.5%
held 4th · 890 estimated branded searches · +1.1% vs prior month · +0.1 points
Compare search popularity between leading brands
- Saddlery Warehouse vs HorseSports: compare search popularity
- Saddlery Warehouse vs Canterbury Saddlery: compare search popularity
- Saddlery Warehouse vs Horselands: compare search popularity
- HorseSports vs Canterbury Saddlery: compare search popularity
- HorseSports vs Horselands: compare search popularity
- Canterbury Saddlery vs Horselands: compare search popularity
- Compare any of these brands
Which brand is most popular in search among equestrian retailers in New Zealand?
4 brands
In August 2026, Saddlery Warehouse was the most searched among equestrian retailers in New Zealand, with an estimated 16.9K branded searches and 85.2% estimated Share of Search within this set. HorseSports is in 2nd place, 79.4 percentage points behind at 5.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Saddlery Warehouse | 82.7% → 85.2% | 86.2%Jul 2026 | 81.6%Feb 2026 | 1st |
| HorseSports | 5.5% → 5.8% | 6.8%Feb 2026 | 5%Jul 2026 | 3rd → 2nd |
| Canterbury Saddlery | 4.4% → 4.5% | 5.2%Feb 2026 | 3.8%Nov 2025 | 4th → 3rd |
| Horselands | 7.4% → 4.5% | 7.4%Oct 2025 | 4.4%Jul 2026 | 2nd → 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Saddlery Warehouse’s estimated Share of Search among equestrian retailers in New Zealand increased from 82.7% to 85.2%.
- Across the 11 months ending August 2026, Horselands’ estimated Share of Search among equestrian retailers in New Zealand decreased from 7.4% to 4.5%.
- Across the 11 months ending August 2026, Saddlery Warehouse’s estimated Share of Search among equestrian retailers in New Zealand peaked at 86.2% in July 2026 and was lowest at 81.6% in February 2026.
- Across the 11 months ending August 2026, HorseSports’ estimated Share of Search among equestrian retailers in New Zealand peaked at 6.8% in February 2026 and was lowest at 5% in July 2026.
- Across the 11 months ending August 2026, Canterbury Saddlery’s estimated Share of Search among equestrian retailers in New Zealand peaked at 5.2% in February 2026 and was lowest at 3.8% in November 2025.
- Across the 11 months ending August 2026, Horselands’ estimated Share of Search among equestrian retailers in New Zealand peaked at 7.4% in October 2025 and was lowest at 4.4% in July 2026.
- Across the 11 months ending August 2026, HorseSports rose from 3rd to 2nd among equestrian retailers in New Zealand.
- Across the 11 months ending August 2026, Canterbury Saddlery rose from 4th to 3rd among equestrian retailers in New Zealand.
- Across the 11 months ending August 2026, Horselands fell from 2nd to 4th among equestrian retailers in New Zealand.
How did search popularity change for New Zealand equestrian retailers in August 2026?
3 changes
In August 2026, HorseSports gained estimated Share of Search among equestrian retailers in New Zealand, from 5% to 5.8%.
In August 2026, Saddlery Warehouse lost estimated Share of Search among equestrian retailers in New Zealand, from 86.2% to 85.2%.
Estimated monthly branded searches for Horselands in New Zealand fell 40.3% over 11 measured months, from 1.5K to 890 in August 2026.
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