HorseSports vs Saddlery Warehouse:Which is more popular by branded search in New Zealand?
In August 2026, Saddlery Warehouse had more branded searches than HorseSports among equestrian retailers in New Zealand. Saddlery Warehouse was estimated to have 16.9K branded searches compared to HorseSports’ 1.1K, and held an 85.2% Share of Search versus HorseSports’ 5.8%.
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Which is more popular in search, HorseSports or Saddlery Warehouse?
Compare equestrian retailers New Zealand riders buy saddlery and riding gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Saddlery Warehouse, HorseSports. The figures are in the table below the chart.
View monthly share of search table
| Month | Saddlery Warehouse | HorseSports | Canterbury Saddlery | Horselands |
|---|---|---|---|---|
| Oct 2025 | 82.7% | 5.5% | 4.4% | 7.4% |
| Nov 2025 | 84.5% | 5.4% | 3.8% | 6.3% |
| Dec 2025 | 84.1% | 5.3% | 4.2% | 6.3% |
| Jan 2026 | 83.4% | 6.4% | 4.5% | 5.8% |
| Feb 2026 | 81.6% | 6.8% | 5.2% | 6.4% |
| Mar 2026 | 83.8% | 6.6% | 4.4% | 5.2% |
| Apr 2026 | 82.7% | 6.7% | 4.8% | 5.7% |
| May 2026 | 83.8% | 5.9% | 5% | 5.3% |
| Jun 2026 | 85% | 6.1% | 4.4% | 4.5% |
| Jul 2026 | 86.2% | 5% | 4.5% | 4.4% |
| Aug 2026 | 85.2% | 5.8% | 4.5% | 4.5% |
| Sep 2026 | — | — | — | — |
How has the HorseSports and Saddlery Warehouse comparison changed over the last 12 months?
3 findings
- Saddlery Warehouse was ahead of HorseSports in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HorseSports’ estimated Share of Search among equestrian retailers in New Zealand moved from 5.5% to 5.8%, and its estimated monthly branded searches held steady at 1.1K.
- Across the 11 months ending August 2026, Saddlery Warehouse’s estimated Share of Search among equestrian retailers in New Zealand moved from 82.7% to 85.2%, and its estimated monthly branded searches moved from 16.6K to 16.9K.
How did search popularity change for New Zealand equestrian retailers in August 2026?
2 changes
In August 2026, HorseSports gained estimated Share of Search among equestrian retailers in New Zealand, from 5% to 5.8%.
In August 2026, Saddlery Warehouse lost estimated Share of Search among equestrian retailers in New Zealand, from 86.2% to 85.2%.
How each brand is measured
Brandwave collects information about searches that people make online using HorseSports’ and Saddlery Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HorseSports
4 branded search terms
- horsesports
- horsesports co nz
- horsesports nz
- horsesports saddlery
Saddlery Warehouse
20 branded search terms
- calf covers saddlery warehouse
- dog covers saddlery warehouse
- saddlery warehouse
- saddlery warehouse boots
- saddlery warehouse bridles
- saddlery warehouse calf covers
- saddlery warehouse covers
- saddlery warehouse dog covers
- saddlery warehouse gift voucher
- saddlery warehouse helmets
- saddlery warehouse locations
- saddlery warehouse near me
- saddlery warehouse new plymouth
- saddlery warehouse nz
- saddlery warehouse online
- saddlery warehouse online shopping
- saddlery warehouse rugs
- saddlerywarehouse
- saddlerywarehouse co nz
- the saddlery warehouse
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.