How popular isSaddlery Warehouse in search?
In August 2026, there were an estimated 16.9K branded searches for Saddlery Warehouse in New Zealand which held steady over the last 11 months. Saddlery Warehouse holds 85.2% estimated Share of Search among New Zealand equestrian retailers and is ranked 1st of 4 competitors for search popularity.
Saddlery Warehouse85.2%
HorseSports5.8%
Canterbury Saddlery4.5%
Horselands4.5%
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Which equestrian retailers compete with Saddlery Warehouse?
Share of Search by month for Saddlery Warehouse, HorseSports, Canterbury Saddlery, Horselands. The figures are in the table below the chart.
View monthly share of search table
| Month | Saddlery Warehouse | HorseSports | Canterbury Saddlery | Horselands |
|---|---|---|---|---|
| Oct 2025 | 82.7% | 5.5% | 4.4% | 7.4% |
| Nov 2025 | 84.5% | 5.4% | 3.8% | 6.3% |
| Dec 2025 | 84.1% | 5.3% | 4.2% | 6.3% |
| Jan 2026 | 83.4% | 6.4% | 4.5% | 5.8% |
| Feb 2026 | 81.6% | 6.8% | 5.2% | 6.4% |
| Mar 2026 | 83.8% | 6.6% | 4.4% | 5.2% |
| Apr 2026 | 82.7% | 6.7% | 4.8% | 5.7% |
| May 2026 | 83.8% | 5.9% | 5% | 5.3% |
| Jun 2026 | 85% | 6.1% | 4.4% | 4.5% |
| Jul 2026 | 86.2% | 5% | 4.5% | 4.4% |
| Aug 2026 | 85.2% | 5.8% | 4.5% | 4.5% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.2% | 16.9K | -2.6% | -1 points | |
| 2, held 2nd | 5.8% | 1.1K | +15% | +0.8 points | |
| 3, held 3rd | 4.5% | 890 | -1.1% | 0 points | |
| 4, held 4th | 4.5% | 890 | +1.1% | +0.1 points |
85.2%
held 1st · 16.9K estimated branded searches · -2.6% vs prior month · -1 points
5.8%
held 2nd · 1.1K estimated branded searches · +15% vs prior month · +0.8 points
4.5%
held 3rd · 890 estimated branded searches · -1.1% vs prior month · 0 points
4.5%
held 4th · 890 estimated branded searches · +1.1% vs prior month · +0.1 points
Compare search popularity between Saddlery Warehouse and its closest rivals
How has branded search demand for Saddlery Warehouse changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Saddlery Warehouse in New Zealand held steady, from 16.6K to 16.9K.
- Across the 11 months ending August 2026, Saddlery Warehouse’s estimated Share of Search among equestrian retailers in New Zealand increased from 82.7% to 85.2%.
- Across the 11 months ending August 2026, Saddlery Warehouse’s estimated Share of Search among equestrian retailers in New Zealand peaked at 86.2% in July 2026 and was lowest at 81.6% in February 2026.
How did search popularity change for New Zealand equestrian retailers in August 2026?
3 changes
In August 2026, HorseSports gained estimated Share of Search among equestrian retailers in New Zealand, from 5% to 5.8%.
In August 2026, Saddlery Warehouse lost estimated Share of Search among equestrian retailers in New Zealand, from 86.2% to 85.2%.
Estimated monthly branded searches for Horselands in New Zealand fell 40.3% over 11 measured months, from 1.5K to 890 in August 2026.
How is Saddlery Warehouse measured?
Brandwave collects information about searches that people make online using Saddlery Warehouse’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
20 branded search terms
- calf covers saddlery warehouse
- dog covers saddlery warehouse
- saddlery warehouse
- saddlery warehouse boots
- saddlery warehouse bridles
- saddlery warehouse calf covers
- saddlery warehouse covers
- saddlery warehouse dog covers
- saddlery warehouse gift voucher
- saddlery warehouse helmets
- saddlery warehouse locations
- saddlery warehouse near me
- saddlery warehouse new plymouth
- saddlery warehouse nz
- saddlery warehouse online
- saddlery warehouse online shopping
- saddlery warehouse rugs
- saddlerywarehouse
- saddlerywarehouse co nz
- the saddlery warehouse
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Is Saddlery Warehouse your brand?
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