How popular isHorselands in search?
In August 2026, there were an estimated 890 branded searches for Horselands in New Zealand which is down 40.3% over the last 11 months. Horselands holds 4.5% estimated Share of Search among New Zealand equestrian retailers and is ranked 4th of 4 competitors for search popularity.
Saddlery Warehouse85.2%
HorseSports5.8%
Canterbury Saddlery4.5%
Horselands4.5%
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Which equestrian retailers compete with Horselands?
Share of Search by month for Saddlery Warehouse, HorseSports, Canterbury Saddlery, Horselands. The figures are in the table below the chart.
View monthly share of search table
| Month | Saddlery Warehouse | HorseSports | Canterbury Saddlery | Horselands |
|---|---|---|---|---|
| Oct 2025 | 82.7% | 5.5% | 4.4% | 7.4% |
| Nov 2025 | 84.5% | 5.4% | 3.8% | 6.3% |
| Dec 2025 | 84.1% | 5.3% | 4.2% | 6.3% |
| Jan 2026 | 83.4% | 6.4% | 4.5% | 5.8% |
| Feb 2026 | 81.6% | 6.8% | 5.2% | 6.4% |
| Mar 2026 | 83.8% | 6.6% | 4.4% | 5.2% |
| Apr 2026 | 82.7% | 6.7% | 4.8% | 5.7% |
| May 2026 | 83.8% | 5.9% | 5% | 5.3% |
| Jun 2026 | 85% | 6.1% | 4.4% | 4.5% |
| Jul 2026 | 86.2% | 5% | 4.5% | 4.4% |
| Aug 2026 | 85.2% | 5.8% | 4.5% | 4.5% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.2% | 16.9K | -2.6% | -1 points | |
| 2, held 2nd | 5.8% | 1.1K | +15% | +0.8 points | |
| 3, held 3rd | 4.5% | 890 | -1.1% | 0 points | |
| 4, held 4th | 4.5% | 890 | +1.1% | +0.1 points |
85.2%
held 1st · 16.9K estimated branded searches · -2.6% vs prior month · -1 points
5.8%
held 2nd · 1.1K estimated branded searches · +15% vs prior month · +0.8 points
4.5%
held 3rd · 890 estimated branded searches · -1.1% vs prior month · 0 points
4.5%
held 4th · 890 estimated branded searches · +1.1% vs prior month · +0.1 points
Compare search popularity between Horselands and its closest rivals
How has branded search demand for Horselands changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Horselands in New Zealand fell from 1.5K to 890.
- Across the 11 months ending August 2026, Horselands’ estimated Share of Search among equestrian retailers in New Zealand decreased from 7.4% to 4.5%.
- Across the 11 months ending August 2026, Horselands’ estimated Share of Search among equestrian retailers in New Zealand peaked at 7.4% in October 2025 and was lowest at 4.4% in July 2026.
- Across the 11 months ending August 2026, Horselands fell from 2nd to 4th among equestrian retailers in New Zealand.
How did search popularity change for New Zealand equestrian retailers in August 2026?
3 changes
In August 2026, HorseSports gained estimated Share of Search among equestrian retailers in New Zealand, from 5% to 5.8%.
In August 2026, Saddlery Warehouse lost estimated Share of Search among equestrian retailers in New Zealand, from 86.2% to 85.2%.
Estimated monthly branded searches for Horselands in New Zealand fell 40.3% over 11 measured months, from 1.5K to 890 in August 2026.
How is Horselands measured?
Brandwave collects information about searches that people make online using Horselands’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- horselands
- horselands co nz
- horselands equestrian
- horselands near me
- horselands nz
- horselands online
- horselands saddlery
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Is Horselands your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.