Canterbury Saddlery vs Horselands:Which is more popular by branded search in New Zealand?
In August 2026, Canterbury Saddlery and Horselands were level on Share of Search among equestrian retailers in New Zealand, with an estimated 890 branded searches each, at 4.5% estimated Share of Search each.
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Which is more popular in search, Canterbury Saddlery or Horselands?
Compare equestrian retailers New Zealand riders buy saddlery and riding gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Canterbury Saddlery, Horselands. The figures are in the table below the chart.
View monthly share of search table
| Month | Saddlery Warehouse | HorseSports | Canterbury Saddlery | Horselands |
|---|---|---|---|---|
| Oct 2025 | 82.7% | 5.5% | 4.4% | 7.4% |
| Nov 2025 | 84.5% | 5.4% | 3.8% | 6.3% |
| Dec 2025 | 84.1% | 5.3% | 4.2% | 6.3% |
| Jan 2026 | 83.4% | 6.4% | 4.5% | 5.8% |
| Feb 2026 | 81.6% | 6.8% | 5.2% | 6.4% |
| Mar 2026 | 83.8% | 6.6% | 4.4% | 5.2% |
| Apr 2026 | 82.7% | 6.7% | 4.8% | 5.7% |
| May 2026 | 83.8% | 5.9% | 5% | 5.3% |
| Jun 2026 | 85% | 6.1% | 4.4% | 4.5% |
| Jul 2026 | 86.2% | 5% | 4.5% | 4.4% |
| Aug 2026 | 85.2% | 5.8% | 4.5% | 4.5% |
| Sep 2026 | — | — | — | — |
How has the Canterbury Saddlery and Horselands comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Canterbury Saddlery took it in July 2026.
- Across the 11 months ending August 2026, Canterbury Saddlery’s estimated Share of Search among equestrian retailers in New Zealand moved from 4.4% to 4.5%, and its estimated monthly branded searches held steady at 890.
- Across the 11 months ending August 2026, Horselands’ estimated Share of Search among equestrian retailers in New Zealand moved from 7.4% to 4.5%, and its estimated monthly branded searches moved from 1.5K to 890.
How did search popularity change for New Zealand equestrian retailers in August 2026?
1 change
Estimated monthly branded searches for Horselands in New Zealand fell 40.3% over 11 measured months, from 1.5K to 890 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Canterbury Saddlery’s and Horselands’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Canterbury Saddlery
3 branded search terms
- canterbury saddlery
- canterbury saddlery woodend
- canterburysaddlery
Horselands
7 branded search terms
- horselands
- horselands co nz
- horselands equestrian
- horselands near me
- horselands nz
- horselands online
- horselands saddlery
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.