How popular isHorseSports in search?
In August 2026, there were an estimated 1.1K branded searches for HorseSports in New Zealand which held steady over the last 11 months. HorseSports holds 5.8% estimated Share of Search among New Zealand equestrian retailers and is ranked 2nd of 4 competitors for search popularity.
Saddlery Warehouse85.2%
HorseSports5.8%
Canterbury Saddlery4.5%
Horselands4.5%
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Which equestrian retailers compete with HorseSports?
Share of Search by month for Saddlery Warehouse, HorseSports, Canterbury Saddlery, Horselands. The figures are in the table below the chart.
View monthly share of search table
| Month | Saddlery Warehouse | HorseSports | Canterbury Saddlery | Horselands |
|---|---|---|---|---|
| Oct 2025 | 82.7% | 5.5% | 4.4% | 7.4% |
| Nov 2025 | 84.5% | 5.4% | 3.8% | 6.3% |
| Dec 2025 | 84.1% | 5.3% | 4.2% | 6.3% |
| Jan 2026 | 83.4% | 6.4% | 4.5% | 5.8% |
| Feb 2026 | 81.6% | 6.8% | 5.2% | 6.4% |
| Mar 2026 | 83.8% | 6.6% | 4.4% | 5.2% |
| Apr 2026 | 82.7% | 6.7% | 4.8% | 5.7% |
| May 2026 | 83.8% | 5.9% | 5% | 5.3% |
| Jun 2026 | 85% | 6.1% | 4.4% | 4.5% |
| Jul 2026 | 86.2% | 5% | 4.5% | 4.4% |
| Aug 2026 | 85.2% | 5.8% | 4.5% | 4.5% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.2% | 16.9K | -2.6% | -1 points | |
| 2, held 2nd | 5.8% | 1.1K | +15% | +0.8 points | |
| 3, held 3rd | 4.5% | 890 | -1.1% | 0 points | |
| 4, held 4th | 4.5% | 890 | +1.1% | +0.1 points |
85.2%
held 1st · 16.9K estimated branded searches · -2.6% vs prior month · -1 points
5.8%
held 2nd · 1.1K estimated branded searches · +15% vs prior month · +0.8 points
4.5%
held 3rd · 890 estimated branded searches · -1.1% vs prior month · 0 points
4.5%
held 4th · 890 estimated branded searches · +1.1% vs prior month · +0.1 points
Compare search popularity between HorseSports and its closest rivals
How has branded search demand for HorseSports changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for HorseSports in New Zealand held steady at 1.1K.
- Across the 11 months ending August 2026, HorseSports’ estimated Share of Search among equestrian retailers in New Zealand peaked at 6.8% in February 2026 and was lowest at 5% in July 2026.
- Across the 11 months ending August 2026, HorseSports rose from 3rd to 2nd among equestrian retailers in New Zealand.
How did search popularity change for New Zealand equestrian retailers in August 2026?
3 changes
In August 2026, HorseSports gained estimated Share of Search among equestrian retailers in New Zealand, from 5% to 5.8%.
In August 2026, Saddlery Warehouse lost estimated Share of Search among equestrian retailers in New Zealand, from 86.2% to 85.2%.
Estimated monthly branded searches for Horselands in New Zealand fell 40.3% over 11 measured months, from 1.5K to 890 in August 2026.
How is HorseSports measured?
Brandwave collects information about searches that people make online using HorseSports’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- horsesports
- horsesports co nz
- horsesports nz
- horsesports saddlery
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Is HorseSports your brand?
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