Canterbury Saddlery vs HorseSports:Which is more popular by branded search in New Zealand?
In August 2026, HorseSports had more branded searches than Canterbury Saddlery among equestrian retailers in New Zealand. HorseSports was estimated to have 1.1K branded searches compared to Canterbury Saddlery’s 890, and held a 5.8% Share of Search versus Canterbury Saddlery’s 4.5%.
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Which is more popular in search, Canterbury Saddlery or HorseSports?
Compare equestrian retailers New Zealand riders buy saddlery and riding gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HorseSports, Canterbury Saddlery. The figures are in the table below the chart.
View monthly share of search table
| Month | Saddlery Warehouse | HorseSports | Canterbury Saddlery | Horselands |
|---|---|---|---|---|
| Oct 2025 | 82.7% | 5.5% | 4.4% | 7.4% |
| Nov 2025 | 84.5% | 5.4% | 3.8% | 6.3% |
| Dec 2025 | 84.1% | 5.3% | 4.2% | 6.3% |
| Jan 2026 | 83.4% | 6.4% | 4.5% | 5.8% |
| Feb 2026 | 81.6% | 6.8% | 5.2% | 6.4% |
| Mar 2026 | 83.8% | 6.6% | 4.4% | 5.2% |
| Apr 2026 | 82.7% | 6.7% | 4.8% | 5.7% |
| May 2026 | 83.8% | 5.9% | 5% | 5.3% |
| Jun 2026 | 85% | 6.1% | 4.4% | 4.5% |
| Jul 2026 | 86.2% | 5% | 4.5% | 4.4% |
| Aug 2026 | 85.2% | 5.8% | 4.5% | 4.5% |
| Sep 2026 | — | — | — | — |
How has the Canterbury Saddlery and HorseSports comparison changed over the last 12 months?
3 findings
- HorseSports was ahead of Canterbury Saddlery in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Canterbury Saddlery’s estimated Share of Search among equestrian retailers in New Zealand moved from 4.4% to 4.5%, and its estimated monthly branded searches held steady at 890.
- Across the 11 months ending August 2026, HorseSports’ estimated Share of Search among equestrian retailers in New Zealand moved from 5.5% to 5.8%, and its estimated monthly branded searches held steady at 1.1K.
How did search popularity change for New Zealand equestrian retailers in August 2026?
1 change
In August 2026, HorseSports gained estimated Share of Search among equestrian retailers in New Zealand, from 5% to 5.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Canterbury Saddlery’s and HorseSports’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Canterbury Saddlery
3 branded search terms
- canterbury saddlery
- canterbury saddlery woodend
- canterburysaddlery
HorseSports
4 branded search terms
- horsesports
- horsesports co nz
- horsesports nz
- horsesports saddlery
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.