Canterbury Saddlery vs Horselands:Which is more popular in New Zealand?
In October 2026, Canterbury Saddlery had more branded searches than Horselands among equestrian retailers in New Zealand. Canterbury Saddlery had about 1,030 branded searches, while Horselands had 920. Canterbury Saddlery made up 5.7% of all equestrian retailer searches we track, and Horselands accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about equestrian retailers, Canterbury Saddlery appeared in one of the three answers and Horselands in none.
Who do people search for more?
Canterbury Saddlery, about 12% more searches than Horselands
Who does AI mention more?
Canterbury Saddlery, mentioned in 1 of 3 answers, Horselands in 0
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Top equestrian retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Canterbury Saddlery was mentioned in one out of three: in one of the three ChatGPT answers. Horselands did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Saddlery Warehouse3 of 3Named in 3 of 3 ChatGPT answers
HorseSports3 of 3Named in 3 of 3 ChatGPT answers
Stirrups Equestrian2 of 3Named in 2 of 3 ChatGPT answers- Canterbury Saddlery1 of 3Named in 1 of 3 ChatGPT answers
Horselands0 of 3Named in 0 of 3 ChatGPT answers
See every answer about equestrian retailers
3 answers
Asked ChatGPT
“Which equestrian retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best equestrian retailers in New Zealand?”
Asked ChatGPT
“What's the best equestrian retailer in New Zealand for riding gear?”
Searched Google, AI Overview
“horse riding gear nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“saddlery shops nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Canterbury Saddlery or Horselands more popular in search?
This chart shows how often people search Google for Canterbury Saddlery and Horselands by name. Each line represents a brand's share of searches for all five equestrian retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Canterbury Saddlery, Horselands. The figures are in the table below the chart.
View monthly share of searches table
| Month | Saddlery Warehouse | Canterbury Saddlery | Horselands | HorseSports | Stirrups Equestrian |
|---|---|---|---|---|---|
| Nov 2025 | 83.5% | 4.1% | 6.1% | 4.5% | 1.8% |
| Dec 2025 | 83% | 4.6% | 6% | 4.6% | 1.8% |
| Jan 2026 | 82.7% | 4.9% | 5.7% | 4.9% | 1.8% |
| Feb 2026 | 80.7% | 5.8% | 6% | 5.8% | 1.7% |
| Mar 2026 | 82.8% | 4.9% | 4.9% | 5.5% | 1.8% |
| Apr 2026 | 81.7% | 5.5% | 5.6% | 5.5% | 1.7% |
| May 2026 | 82.8% | 5.6% | 5% | 4.9% | 1.8% |
| Jun 2026 | 84.4% | 5% | 4.2% | 5% | 1.5% |
| Jul 2026 | 85% | 5% | 4.1% | 4.1% | 1.8% |
| Aug 2026 | 84.1% | 5% | 4.2% | 5% | 1.8% |
| Sep 2026 | 79.9% | 6.6% | 5.8% | 5.7% | 2.1% |
| Oct 2026 | 82.6% | 5.7% | 5.1% | 4.9% | 1.8% |
How has branded search for Canterbury Saddlery and Horselands changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: Canterbury Saddlery took it in May 2026.
- Across the 12 months ending October 2026, Canterbury Saddlery’s share of searches among equestrian retailers in New Zealand moved from 4.1% to 5.7%, and its estimated monthly branded searches moved from 910 to 1K.
- Across the 12 months ending October 2026, Horselands’ share of searches among equestrian retailers in New Zealand moved from 6.1% to 5.1%, and its estimated monthly branded searches moved from 1.3K to 920.
How did search popularity change for New Zealand equestrian retailers in October 2026?
2 changes
In October 2026, Canterbury Saddlery lost share of searches among equestrian retailers in New Zealand, from 6.6% to 5.7%.
In October 2026, Horselands lost share of searches among equestrian retailers in New Zealand, from 5.8% to 5.1%.
How are Canterbury Saddlery’s and Horselands’ branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Canterbury Saddlery’s and Horselands’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Canterbury Saddlery
3 branded search terms
- canterbury saddlery
- canterbury saddlery woodend
- canterburysaddlery
Horselands
3 branded search terms
- horselands
- horselands equestrian
- horselands saddlery
Other head-to-heads among equestrian retailers
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