Brandwave

How popular isSaddlery Warehouse?

In October 2026, people searched for Saddlery Warehouse by name about 15,100 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 82.6% of all New Zealand equestrian retailer searches, placing Saddlery Warehouse first out of five retailers. When we asked both ChatGPT and Google AI Overviews about equestrian retailers, Saddlery Warehouse appeared in all answers and was the most recommended of the five.

Search and AI answers in October 2026

Saddlery Warehouse is the most searched of 5 competitors and the most recommended in the AI answers we collected.

  1. Saddlery WarehouseShare of searches 82.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Canterbury SaddleryShare of searches 5.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  3. HorselandsShare of searches 5.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. HorseSportsShare of searches 4.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  5. Stirrups EquestrianShare of searches 1.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
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Top equestrian retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Saddlery Warehouse appeared in all three answers. Saddlery Warehouse is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Saddlery Warehouse1st
  2. HorseSports2nd
  3. Stirrups Equestrian3rd
  4. Canterbury Saddlery4th
  5. Horselands–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about equestrian retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Saddlery Warehouse compared with other New Zealand equestrian retailers?

Saddlery Warehouse against equestrian retailers in New Zealand, by month

Share of searches by month for Saddlery Warehouse, Canterbury Saddlery, Horselands, HorseSports. The figures are in the table below the chart.

View monthly share of searches table
MonthSaddlery WarehouseCanterbury SaddleryHorselandsHorseSportsStirrups Equestrian
Nov 202583.5%4.1%6.1%4.5%1.8%
Dec 202583%4.6%6%4.6%1.8%
Jan 202682.7%4.9%5.7%4.9%1.8%
Feb 202680.7%5.8%6%5.8%1.7%
Mar 202682.8%4.9%4.9%5.5%1.8%
Apr 202681.7%5.5%5.6%5.5%1.7%
May 202682.8%5.6%5%4.9%1.8%
Jun 202684.4%5%4.2%5%1.5%
Jul 202685%5%4.1%4.1%1.8%
Aug 202684.1%5%4.2%5%1.8%
Sep 202679.9%6.6%5.8%5.7%2.1%
Oct 202682.6%5.7%5.1%4.9%1.8%

  1. 1.Saddlery Warehouse

    82.6%

    Held 1st. 15.1K estimated branded searches, +21.9% vs prior month. Share +2.8 points.

  2. 2.Canterbury Saddlery

    5.7%

    Held 2nd. 1K estimated branded searches, +0.98% vs prior month. Share -0.9 points.

  3. 3.Horselands

    5.1%

    Held 3rd. 920 estimated branded searches, +3.4% vs prior month. Share -0.7 points.

  4. 4.HorseSports

    4.9%

    Held 4th. 890 estimated branded searches, +1.1% vs prior month. Share -0.8 points.

  5. 5.Stirrups Equestrian

    1.8%

    Held 5th. 320 estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare popularity between Saddlery Warehouse and its closest rivals

Every comparison with Saddlery Warehouse

4 comparisons

How has branded search demand for Saddlery Warehouse changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Saddlery Warehouse in New Zealand fell from 18.4K to 15.1K.
  • Across the 12 months ending October 2026, Saddlery Warehouse’s share of searches among equestrian retailers in New Zealand decreased from 83.5% to 82.6%.
  • Across the 12 months ending October 2026, Saddlery Warehouse’s share of searches among equestrian retailers in New Zealand peaked at 85% in July 2026 and was lowest at 79.9% in September 2026.

How did search popularity change for New Zealand equestrian retailers in October 2026?

5 changes

  1. In October 2026, Saddlery Warehouse gained share of searches among equestrian retailers in New Zealand, from 79.9% to 82.6%.

  2. In October 2026, Canterbury Saddlery lost share of searches among equestrian retailers in New Zealand, from 6.6% to 5.7%.

  3. In October 2026, HorseSports lost share of searches among equestrian retailers in New Zealand, from 5.7% to 4.9%.

  4. In October 2026, Horselands lost share of searches among equestrian retailers in New Zealand, from 5.8% to 5.1%.

  5. Estimated monthly branded searches for Stirrups Equestrian in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in October 2026.

How are Saddlery Warehouse’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Saddlery Warehouse’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • saddlery warehouse
  • saddlery warehouse boots
  • saddlery warehouse bridles
  • saddlery warehouse covers
  • saddlery warehouse helmets
  • saddlery warehouse rugs
  • saddlerywarehouse
  • the saddlery warehouse

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How the Brand Demand Index is measured

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