Canterbury Saddlery vs HorseSports:Which is more popular in New Zealand?
In October 2026, Canterbury Saddlery had more branded searches than HorseSports among equestrian retailers in New Zealand. Canterbury Saddlery had about 1,030 branded searches, while HorseSports had 890. Canterbury Saddlery made up 5.7% of all equestrian retailer searches we track, and HorseSports accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about equestrian retailers, HorseSports appeared in all three answers and Canterbury Saddlery in one. HorseSports was mentioned before Canterbury Saddlery in every answer.
Who do people search for more?
Canterbury Saddlery, about 16% more searches than HorseSports
Who does AI mention more?
HorseSports, mentioned in every answer we collected
Who does AI recommend more?
HorseSports, named ahead of Canterbury Saddlery in every answer
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Top equestrian retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, HorseSports appeared in all three answers. Canterbury Saddlery was mentioned in one out of three: in one of the three ChatGPT answers. HorseSports was listed before Canterbury Saddlery in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Saddlery Warehouse3 of 3Named in 3 of 3 ChatGPT answers- HorseSports3 of 3Named in 3 of 3 ChatGPT answers
Stirrups Equestrian2 of 3Named in 2 of 3 ChatGPT answers- Canterbury Saddlery1 of 3Named in 1 of 3 ChatGPT answers
Horselands0 of 3Named in 0 of 3 ChatGPT answers
See every answer about equestrian retailers
3 answers
Asked ChatGPT
“Which equestrian retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best equestrian retailers in New Zealand?”
Asked ChatGPT
“What's the best equestrian retailer in New Zealand for riding gear?”
Searched Google, AI Overview
“horse riding gear nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“saddlery shops nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Canterbury Saddlery or HorseSports more popular in search?
This chart shows how often people search Google for Canterbury Saddlery and HorseSports by name. Each line represents a brand's share of searches for all five equestrian retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Canterbury Saddlery, HorseSports. The figures are in the table below the chart.
View monthly share of searches table
| Month | Saddlery Warehouse | Canterbury Saddlery | Horselands | HorseSports | Stirrups Equestrian |
|---|---|---|---|---|---|
| Nov 2025 | 83.5% | 4.1% | 6.1% | 4.5% | 1.8% |
| Dec 2025 | 83% | 4.6% | 6% | 4.6% | 1.8% |
| Jan 2026 | 82.7% | 4.9% | 5.7% | 4.9% | 1.8% |
| Feb 2026 | 80.7% | 5.8% | 6% | 5.8% | 1.7% |
| Mar 2026 | 82.8% | 4.9% | 4.9% | 5.5% | 1.8% |
| Apr 2026 | 81.7% | 5.5% | 5.6% | 5.5% | 1.7% |
| May 2026 | 82.8% | 5.6% | 5% | 4.9% | 1.8% |
| Jun 2026 | 84.4% | 5% | 4.2% | 5% | 1.5% |
| Jul 2026 | 85% | 5% | 4.1% | 4.1% | 1.8% |
| Aug 2026 | 84.1% | 5% | 4.2% | 5% | 1.8% |
| Sep 2026 | 79.9% | 6.6% | 5.8% | 5.7% | 2.1% |
| Oct 2026 | 82.6% | 5.7% | 5.1% | 4.9% | 1.8% |
How has branded search for Canterbury Saddlery and HorseSports changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending October 2026: Canterbury Saddlery took it in December 2025, HorseSports took it in March 2026, Canterbury Saddlery took it in April 2026.
- Across the 12 months ending October 2026, Canterbury Saddlery’s share of searches among equestrian retailers in New Zealand moved from 4.1% to 5.7%, and its estimated monthly branded searches moved from 910 to 1K.
- Across the 12 months ending October 2026, HorseSports’ share of searches among equestrian retailers in New Zealand moved from 4.5% to 4.9%, and its estimated monthly branded searches moved from 1K to 890.
How did search popularity change for New Zealand equestrian retailers in October 2026?
2 changes
In October 2026, Canterbury Saddlery lost share of searches among equestrian retailers in New Zealand, from 6.6% to 5.7%.
In October 2026, HorseSports lost share of searches among equestrian retailers in New Zealand, from 5.7% to 4.9%.
How are Canterbury Saddlery’s and HorseSports’ branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Canterbury Saddlery’s and HorseSports’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Canterbury Saddlery
3 branded search terms
- canterbury saddlery
- canterbury saddlery woodend
- canterburysaddlery
HorseSports
2 branded search terms
- horsesports
- horsesports saddlery
Other head-to-heads among equestrian retailers
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