Brandwave

How popular isStirrups Equestrian?

In October 2026, people searched for Stirrups Equestrian by name about 320 times in New Zealand, a 17.9% decrease from the previous year. These searches made up 1.8% of all New Zealand equestrian retailer searches, placing Stirrups Equestrian fifth out of five retailers. When we asked both ChatGPT and Google AI Overviews about equestrian retailers, Stirrups Equestrian appeared in two of the three answers and was the third most recommended of the five.

Search and AI answers in October 2026

Stirrups Equestrian is the fifth most searched of 5 competitors and the third most recommended in the AI answers we collected.

  1. Saddlery WarehouseShare of searches 82.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Canterbury SaddleryShare of searches 5.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  3. HorselandsShare of searches 5.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. HorseSportsShare of searches 4.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  5. Stirrups EquestrianShare of searches 1.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
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Top equestrian retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Stirrups Equestrian was mentioned in two out of three: in two of the three ChatGPT answers. Stirrups Equestrian is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Saddlery Warehouse1st
  2. HorseSports2nd
  3. Stirrups Equestrian3rd
  4. Canterbury Saddlery4th
  5. Horselands–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about equestrian retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Stirrups Equestrian compared with other New Zealand equestrian retailers?

Stirrups Equestrian against equestrian retailers in New Zealand, by month

Share of searches by month for Saddlery Warehouse, Canterbury Saddlery, Horselands, HorseSports, Stirrups Equestrian. The figures are in the table below the chart.

View monthly share of searches table
MonthSaddlery WarehouseCanterbury SaddleryHorselandsHorseSportsStirrups Equestrian
Nov 202583.5%4.1%6.1%4.5%1.8%
Dec 202583%4.6%6%4.6%1.8%
Jan 202682.7%4.9%5.7%4.9%1.8%
Feb 202680.7%5.8%6%5.8%1.7%
Mar 202682.8%4.9%4.9%5.5%1.8%
Apr 202681.7%5.5%5.6%5.5%1.7%
May 202682.8%5.6%5%4.9%1.8%
Jun 202684.4%5%4.2%5%1.5%
Jul 202685%5%4.1%4.1%1.8%
Aug 202684.1%5%4.2%5%1.8%
Sep 202679.9%6.6%5.8%5.7%2.1%
Oct 202682.6%5.7%5.1%4.9%1.8%

  1. 1.Saddlery Warehouse

    82.6%

    Held 1st. 15.1K estimated branded searches, +21.9% vs prior month. Share +2.8 points.

  2. 2.Canterbury Saddlery

    5.7%

    Held 2nd. 1K estimated branded searches, +0.98% vs prior month. Share -0.9 points.

  3. 3.Horselands

    5.1%

    Held 3rd. 920 estimated branded searches, +3.4% vs prior month. Share -0.7 points.

  4. 4.HorseSports

    4.9%

    Held 4th. 890 estimated branded searches, +1.1% vs prior month. Share -0.8 points.

  5. 5.Stirrups Equestrian

    1.8%

    Held 5th. 320 estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare popularity between Stirrups Equestrian and its closest rivals

Every comparison with Stirrups Equestrian

4 comparisons

How has branded search demand for Stirrups Equestrian changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Stirrups Equestrian in New Zealand fell from 390 to 320.
  • Across the 12 months ending October 2026, Stirrups Equestrian’s share of searches among equestrian retailers in New Zealand held steady at 1.8%.

How did search popularity change for New Zealand equestrian retailers in October 2026?

5 changes

  1. In October 2026, Saddlery Warehouse gained share of searches among equestrian retailers in New Zealand, from 79.9% to 82.6%.

  2. In October 2026, Canterbury Saddlery lost share of searches among equestrian retailers in New Zealand, from 6.6% to 5.7%.

  3. In October 2026, HorseSports lost share of searches among equestrian retailers in New Zealand, from 5.7% to 4.9%.

  4. In October 2026, Horselands lost share of searches among equestrian retailers in New Zealand, from 5.8% to 5.1%.

  5. Estimated monthly branded searches for Stirrups Equestrian in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in October 2026.

How are Stirrups Equestrian’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Stirrups Equestrian’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stirrups equestrian

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How the Brand Demand Index is measured

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