Horselands vs Stirrups Equestrian:Which is more popular in New Zealand?
In October 2026, Horselands had more branded searches than Stirrups Equestrian among equestrian retailers in New Zealand. Horselands had about 920 branded searches, while Stirrups Equestrian had 320. Horselands made up 5.1% of all equestrian retailer searches we track, and Stirrups Equestrian accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about equestrian retailers, Stirrups Equestrian appeared in two of the three answers and Horselands in none.
Who do people search for more?
Horselands, about 3 searches for every 1 for Stirrups Equestrian
Who does AI mention more?
Stirrups Equestrian, mentioned in 2 of 3 answers, Horselands in 0
Who does AI recommend more?
Stirrups Equestrian, the only one of the two named
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Top equestrian retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Stirrups Equestrian was mentioned in two out of three: in two of the three ChatGPT answers. Horselands did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Saddlery Warehouse3 of 3Named in 3 of 3 ChatGPT answers
HorseSports3 of 3Named in 3 of 3 ChatGPT answers- Stirrups Equestrian2 of 3Named in 2 of 3 ChatGPT answers
Canterbury Saddlery1 of 3Named in 1 of 3 ChatGPT answers- Horselands0 of 3Named in 0 of 3 ChatGPT answers
See every answer about equestrian retailers
3 answers
Asked ChatGPT
“Which equestrian retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best equestrian retailers in New Zealand?”
Asked ChatGPT
“What's the best equestrian retailer in New Zealand for riding gear?”
Searched Google, AI Overview
“horse riding gear nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“saddlery shops nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Horselands or Stirrups Equestrian more popular in search?
This chart shows how often people search Google for Horselands and Stirrups Equestrian by name. Each line represents a brand's share of searches for all five equestrian retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Horselands, Stirrups Equestrian. The figures are in the table below the chart.
View monthly share of searches table
| Month | Saddlery Warehouse | Canterbury Saddlery | Horselands | HorseSports | Stirrups Equestrian |
|---|---|---|---|---|---|
| Nov 2025 | 83.5% | 4.1% | 6.1% | 4.5% | 1.8% |
| Dec 2025 | 83% | 4.6% | 6% | 4.6% | 1.8% |
| Jan 2026 | 82.7% | 4.9% | 5.7% | 4.9% | 1.8% |
| Feb 2026 | 80.7% | 5.8% | 6% | 5.8% | 1.7% |
| Mar 2026 | 82.8% | 4.9% | 4.9% | 5.5% | 1.8% |
| Apr 2026 | 81.7% | 5.5% | 5.6% | 5.5% | 1.7% |
| May 2026 | 82.8% | 5.6% | 5% | 4.9% | 1.8% |
| Jun 2026 | 84.4% | 5% | 4.2% | 5% | 1.5% |
| Jul 2026 | 85% | 5% | 4.1% | 4.1% | 1.8% |
| Aug 2026 | 84.1% | 5% | 4.2% | 5% | 1.8% |
| Sep 2026 | 79.9% | 6.6% | 5.8% | 5.7% | 2.1% |
| Oct 2026 | 82.6% | 5.7% | 5.1% | 4.9% | 1.8% |
How has branded search for Horselands and Stirrups Equestrian changed in New Zealand over the last 12 months?
3 findings
- Horselands was ahead of Stirrups Equestrian in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Horselands’ share of searches among equestrian retailers in New Zealand moved from 6.1% to 5.1%, and its estimated monthly branded searches moved from 1.3K to 920.
- Across the 12 months ending October 2026, Stirrups Equestrian’s share of searches among equestrian retailers in New Zealand held steady at 1.8%, and its estimated monthly branded searches moved from 390 to 320.
How did search popularity change for New Zealand equestrian retailers in October 2026?
2 changes
In October 2026, Horselands lost share of searches among equestrian retailers in New Zealand, from 5.8% to 5.1%.
Estimated monthly branded searches for Stirrups Equestrian in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in October 2026.
How are Horselands’ and Stirrups Equestrian’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Horselands’ and Stirrups Equestrian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Horselands
3 branded search terms
- horselands
- horselands equestrian
- horselands saddlery
Stirrups Equestrian
1 branded search term
- stirrups equestrian
Other head-to-heads among equestrian retailers
- Saddlery Warehouse vs Canterbury Saddlery: compare popularity
- Saddlery Warehouse vs Horselands: compare popularity
- Saddlery Warehouse vs HorseSports: compare popularity
- Canterbury Saddlery vs Horselands: compare popularity
- Canterbury Saddlery vs HorseSports: compare popularity
- Horselands vs HorseSports: compare popularity
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