Brandwave

Property Brokers vs Realty HQ:Which is more popular?

In September 2026, Property Brokers had more branded searches than Realty HQ among Cambridge real estate agencies in New Zealand. Property Brokers had about 140 branded searches, while Realty HQ had 20. Property Brokers made up 12.1% of all Cambridge real estate agency searches we track, and Realty HQ accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about Cambridge real estate agencies, Property Brokers appeared in two of the three answers and Realty HQ in none.

Among Cambridge real estate agencies in New Zealand in September 2026

Who do people search for more?

Property Brokers, about 7 searches for every 1 for Realty HQ

Property Brokers 140 searchesRealty HQ 20 searches

Who does AI mention more?

Property Brokers, mentioned in 2 of 3 answers, Realty HQ in 0

Property Brokers in 2 of 3Realty HQ in 0 of 3

Who does AI recommend more?

Property Brokers, the only one of the two named

Property Brokers first in 2Realty HQ never named

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Top Cambridge real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Property Brokers was mentioned in two out of three: in two of the three ChatGPT answers. Realty HQ did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cambridge Real Estate1st
  2. Bayleys2nd
  3. More-Re3rd
  4. Property Brokers4th
  5. LJ Hooker5th
  6. Ray White6th
  7. Realty HQ–
  8. New Zealand Sotheby’s International Realty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Cambridge real estate agencies

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Property Brokers or Realty HQ more popular in search?

This chart shows how often people search Google for Property Brokers and Realty HQ by name. Each line represents a brand's share of searches for all eight Cambridge real estate agencies we track, month by month, from searches in New Zealand.

Property Brokers and Realty HQ among Cambridge real estate agencies in New Zealand, by month

Share of searches by month for Property Brokers, Realty HQ. The figures are in the table below the chart.

View monthly share of searches table
MonthBayleysCambridge Real EstateRay WhiteProperty BrokersLJ HookerMore-ReRealty HQNew Zealand Sotheby’s International Realty
Oct 202532.7%24.1%14.2%—11.7%13.6%1.9%1.9%
Nov 202535.3%21.3%16.7%—10%14%2%0.67%
Dec 202530.1%23%20.4%—8%14.2%2.7%1.8%
Jan 202625%27.1%21.5%—6.9%18.1%1.4%0%
Feb 202628.2%25%19.2%—9.6%15.4%1.3%1.3%
Mar 202633.5%20.3%19.6%—9.5%15.2%1.9%0%
Apr 202629.9%20.8%15.6%—11.7%18.2%3.2%0.65%
May 202631.7%26.7%11.7%—10%17.5%2.5%0%
Jun 202633.3%23.4%17.1%—9%13.5%2.7%0.9%
Jul 202630.3%26.2%17.2%—7.4%15.6%2.5%0.82%
Aug 202625.7%27.9%13.6%—4.3%21.4%5%2.1%
Sep 202635.3%22.4%16.4%12.1%6.9%4.3%1.7%0.86%

How has the Property Brokers and Realty HQ comparison changed over the last 12 months?

2 findings

How did search popularity change for New Zealand Cambridge real estate agencies in September 2026?

2 changes
  1. In September 2026, LJ Hooker overtook More-Re and Realty HQ to rank 5th among Cambridge real estate agencies in New Zealand, with 6.9% of the searches.

  2. In September 2026, Realty HQ lost share of searches among Cambridge real estate agencies in New Zealand, from 5% to 1.7%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Property Brokers’ and Realty HQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Property Brokers

1 branded search term

  • property brokers

Realty HQ

3 branded search terms

  • realty hq
  • realty hq cambridge
  • realtyhq

How the Brand Demand Index is measured

Other head-to-heads among Cambridge real estate agencies

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