Brandwave

Plausible Analytics vs PostHog:Which is more popular in New Zealand?

In October 2026, PostHog had more branded searches than Plausible Analytics among web analytics tools in New Zealand. PostHog had about 890 branded searches, while Plausible Analytics had 30. PostHog made up 8.2% of all web analytics tool searches we track, and Plausible Analytics accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about web analytics tools, Plausible Analytics appeared in four of the five answers and PostHog in one. Plausible Analytics was mentioned before PostHog in every answer that named either.

Among web analytics tools in New Zealand in October 2026

Who do people search for more?

PostHog, about 30 searches for every 1 for Plausible Analytics

PostHog 890 searchesPlausible Analytics 30 searches

Who does AI mention more?

Plausible Analytics, mentioned in 4 of 5 answers, PostHog in 1

Plausible Analytics in 4 of 5PostHog in 1 of 5

Who does AI recommend more?

Plausible Analytics, named ahead of PostHog in 4 of 4 answers

Plausible Analytics first in 4PostHog never first

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Top web analytics tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Plausible Analytics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. PostHog was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Plausible Analytics was listed before PostHog in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Analytics1st
  2. Matomo2nd
  3. Plausible Analytics3rd
  4. Microsoft Clarity4th
  5. Adobe Analytics5th
  6. Hotjar6th
  7. Mixpanel7th
  8. Amplitude8th
  9. PostHog9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Analytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Matomo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Analytics4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plausible Analytics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hotjar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Clarity2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PostHog1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mixpanel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amplitude1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about web analytics tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Plausible Analytics or PostHog more popular in search?

This chart shows how often people search Google for Plausible Analytics and PostHog by name. Each line represents a brand's share of searches for all nine web analytics tools we track, month by month, from searches in New Zealand.

Plausible Analytics and PostHog among web analytics tools in New Zealand, by month

Share of searches by month for PostHog, Plausible Analytics. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AnalyticsPostHogMicrosoft ClarityHotjarMixpanelMatomoAdobe AnalyticsPlausible AnalyticsAmplitude
Nov 202578.6%3.7%4.4%5.5%5.4%1.5%0.45%0.18%0.09%
Dec 202578.1%5.4%4.5%4.6%4.6%1.8%0.41%0.27%0.41%
Jan 202679.4%5.5%5.5%4.7%3%1.2%0.22%0.45%0.11%
Feb 202680.4%4.5%6.8%3.9%1.8%1.7%0.45%0.23%0.23%
Mar 202684.4%4.9%4.9%2.3%0.96%1.7%0.4%0.32%0.16%
Apr 202682.2%3.8%7.2%2.9%1.4%1.4%0.38%0.48%0.19%
May 202682.4%4.6%7%2.9%1.1%0.95%0.47%0.38%0.09%
Jun 202677.8%7.9%6.5%3.8%1.7%1.4%0.35%0.61%0.09%
Jul 202680.4%6.7%6.8%2.6%1.5%1%0.27%0.46%0.18%
Aug 202680.9%6.7%6.8%2.6%1.1%1.1%0.37%0.28%0.09%
Sep 202681.3%7%5.7%2.6%1.5%1.1%0.38%0.19%0.19%
Oct 202679.2%8.2%5.4%3.2%1.7%1.5%0.46%0.28%0.09%

How has branded search for Plausible Analytics and PostHog changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand web analytics tools in October 2026?

2 changes

  1. In October 2026, PostHog gained share of searches among web analytics tools in New Zealand, from 7% to 8.2%.

  2. In October 2026, Plausible Analytics rose from 9th to 8th among web analytics tools in New Zealand.

How are Plausible Analytics’ and PostHog’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Plausible Analytics’ and PostHog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Plausible Analytics

1 branded search term

  • plausible analytics

PostHog

4 branded search terms

  • posthog
  • posthog analytics
  • posthog heatmap
  • posthog tracking

How the Brand Demand Index is measured

Other head-to-heads among web analytics tools

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