Pet-n-Sur vs Southern Cross Pet Insurance:Which is more popular by branded search in New Zealand?
In August 2026, Southern Cross Pet Insurance had more branded searches than Pet-n-Sur among pet insurers in New Zealand. Southern Cross Pet Insurance was estimated to have 6.6K branded searches compared to Pet-n-Sur’s 2.3K, and held a 32.4% Share of Search versus Pet-n-Sur’s 11.3%.
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Which is more popular in search, Pet-n-Sur or Southern Cross Pet Insurance?
Compare the pet insurance providers New Zealanders cover their dogs and cats with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Southern Cross Pet Insurance, Pet-n-Sur. The figures are in the table below the chart.
View monthly share of search table
| Month | Cove Insurance | Southern Cross Pet Insurance | Pet-n-Sur | PD Insurance | Petcover |
|---|---|---|---|---|---|
| Oct 2025 | 32.5% | 33.5% | 12% | 10.5% | 11.6% |
| Nov 2025 | 31% | 32.7% | 14.7% | 10.4% | 11.3% |
| Dec 2025 | 31.8% | 34% | 12.3% | 10.7% | 11.1% |
| Jan 2026 | 33.4% | 34.6% | 10.4% | 11% | 10.7% |
| Feb 2026 | 37.4% | 32.1% | 11.3% | 10.5% | 8.7% |
| Mar 2026 | 33.6% | 35.2% | 11.4% | 11.1% | 8.6% |
| Apr 2026 | 35.8% | 31.2% | 12.9% | 10.2% | 9.9% |
| May 2026 | 33.5% | 35.4% | 12% | 10.9% | 8.1% |
| Jun 2026 | 34.6% | 36% | 12.3% | 9.7% | 7.4% |
| Jul 2026 | 36.2% | 30.6% | 14.2% | 10.2% | 8.7% |
| Aug 2026 | 37.9% | 32.4% | 11.3% | 10.2% | 8.1% |
| Sep 2026 | — | — | — | — | — |
How has the Pet-n-Sur and Southern Cross Pet Insurance comparison changed over the last 12 months?
3 findings
- Southern Cross Pet Insurance was ahead of Pet-n-Sur in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pet-n-Sur’s estimated Share of Search among pet insurers in New Zealand moved from 12% to 11.3%, and its estimated monthly branded searches held steady at 2.3K.
- Across the 11 months ending August 2026, Southern Cross Pet Insurance’s estimated Share of Search among pet insurers in New Zealand moved from 33.5% to 32.4%, and its estimated monthly branded searches moved from 6.5K to 6.6K.
How did search popularity change for New Zealand pet insurers in August 2026?
2 changes
In August 2026, Southern Cross Pet Insurance gained estimated Share of Search among pet insurers in New Zealand, from 30.6% to 32.4%.
In August 2026, Pet-n-Sur lost estimated Share of Search among pet insurers in New Zealand, from 14.2% to 11.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Pet-n-Sur’s and Southern Cross Pet Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pet-n-Sur
6 branded search terms
- pet n sur
- pet n sur contact
- pet n sur new zealand
- petnsur
- petnsur claims
- petnsur co nz
Southern Cross Pet Insurance
6 branded search terms
- southern cross pet
- southern cross pet insurance
- southern cross pet insurance contact
- southern cross pet insurance nz
- southerncrosspet co nz
- southerncrosspetinsurance
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