Brandwave

Pet insurers in New Zealand:Which brands are most popular in search?

In August 2026, Cove Insurance was the most searched among pet insurers in New Zealand, with an estimated 7.7K branded searches and 37.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Cove Insurance37.9%
  2. Southern Cross Pet Insurance32.4%
  3. Pet-n-Sur11.3%
  4. PD Insurance10.2%
  5. Petcover8.1%

Follow pet insurers and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the pet insurance providers New Zealanders cover their dogs and cats with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pet insurers in New Zealand, by month

Share of Search by month for Cove Insurance, Southern Cross Pet Insurance, Pet-n-Sur, PD Insurance, Petcover. The figures are in the table below the chart.

View monthly share of search table
MonthCove InsuranceSouthern Cross Pet InsurancePet-n-SurPD InsurancePetcover
Oct 202532.5%33.5%12%10.5%11.6%
Nov 202531%32.7%14.7%10.4%11.3%
Dec 202531.8%34%12.3%10.7%11.1%
Jan 202633.4%34.6%10.4%11%10.7%
Feb 202637.4%32.1%11.3%10.5%8.7%
Mar 202633.6%35.2%11.4%11.1%8.6%
Apr 202635.8%31.2%12.9%10.2%9.9%
May 202633.5%35.4%12%10.9%8.1%
Jun 202634.6%36%12.3%9.7%7.4%
Jul 202636.2%30.6%14.2%10.2%8.7%
Aug 202637.9%32.4%11.3%10.2%8.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Cove Insurance

    37.9%

    held 1st · 7.7K estimated branded searches · -0.52% vs prior month · +1.7 points

  2. 2.Southern Cross Pet Insurance

    32.4%

    held 2nd · 6.6K estimated branded searches · +0.46% vs prior month · +1.7 points

  3. 3.Pet-n-Sur

    11.3%

    held 3rd · 2.3K estimated branded searches · -24.1% vs prior month · -2.9 points

  4. 4.PD Insurance

    10.2%

    held 4th · 2.1K estimated branded searches · -5% vs prior month · 0 points

  5. 5.Petcover

    8.1%

    held 5th · 1.6K estimated branded searches · -11.3% vs prior month · -0.6 points

Compare search popularity between leading brands

Which brand is most popular in search among pet insurers in New Zealand?

In August 2026, Cove Insurance was the most searched among pet insurers in New Zealand, with an estimated 7.7K branded searches and 37.9% estimated Share of Search within this set. Southern Cross Pet Insurance is in 2nd place, 5.6 percentage points behind at 32.4% Share of Search.

New Zealand pet insurers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cove Insurance32.5% → 37.9%37.9%Aug 202631%Nov 20252nd → 1st
Southern Cross Pet Insurance33.5% → 32.4%36%Jun 202630.6%Jul 20261st → 2nd
Pet-n-Sur12% → 11.3%14.7%Nov 202510.4%Jan 20263rd
PD Insurance10.5% → 10.2%11.1%Mar 20269.7%Jun 20265th → 4th
Petcover11.6% → 8.1%11.6%Oct 20257.4%Jun 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Cove Insurance’s estimated Share of Search among pet insurers in New Zealand increased from 32.5% to 37.9%.
  • Across the 11 months ending August 2026, Southern Cross Pet Insurance’s estimated Share of Search among pet insurers in New Zealand decreased from 33.5% to 32.4%.
  • Across the 11 months ending August 2026, Pet-n-Sur’s estimated Share of Search among pet insurers in New Zealand decreased from 12% to 11.3%.
  • Across the 11 months ending August 2026, Petcover’s estimated Share of Search among pet insurers in New Zealand decreased from 11.6% to 8.1%.
  • Across the 11 months ending August 2026, Cove Insurance’s estimated Share of Search among pet insurers in New Zealand peaked at 37.9% in August 2026 and was lowest at 31% in November 2025.
  • Across the 11 months ending August 2026, Southern Cross Pet Insurance’s estimated Share of Search among pet insurers in New Zealand peaked at 36% in June 2026 and was lowest at 30.6% in July 2026.
  • Across the 11 months ending August 2026, Pet-n-Sur’s estimated Share of Search among pet insurers in New Zealand peaked at 14.7% in November 2025 and was lowest at 10.4% in January 2026.
  • Across the 11 months ending August 2026, PD Insurance’s estimated Share of Search among pet insurers in New Zealand peaked at 11.1% in March 2026 and was lowest at 9.7% in June 2026.
  • Across the 11 months ending August 2026, Petcover’s estimated Share of Search among pet insurers in New Zealand peaked at 11.6% in October 2025 and was lowest at 7.4% in June 2026.
  • Across the 11 months ending August 2026, Cove Insurance rose from 2nd to 1st among pet insurers in New Zealand.
  • Across the 11 months ending August 2026, Southern Cross Pet Insurance fell from 1st to 2nd among pet insurers in New Zealand.
  • Across the 11 months ending August 2026, PD Insurance rose from 5th to 4th among pet insurers in New Zealand.
  • Across the 11 months ending August 2026, Petcover fell from 4th to 5th among pet insurers in New Zealand.

How did search popularity change for New Zealand pet insurers in August 2026?

  1. In August 2026, Southern Cross Pet Insurance gained estimated Share of Search among pet insurers in New Zealand, from 30.6% to 32.4%.

  2. In August 2026, Cove Insurance gained estimated Share of Search among pet insurers in New Zealand, from 36.2% to 37.9%.

  3. In August 2026, Pet-n-Sur lost estimated Share of Search among pet insurers in New Zealand, from 14.2% to 11.3%.

  4. In August 2026, Petcover lost estimated Share of Search among pet insurers in New Zealand, from 8.7% to 8.1%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record