AA Pet Insurance vs Cove Insurance:Which is more popular?

Name: AA Pet Insurance vs Cove Insurance: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Cove Insurance had more branded searches than AA Pet Insurance among pet insurers in New Zealand. Cove Insurance had about 4,970 branded searches, while AA Pet Insurance had 1,900. Cove Insurance made up 26% of all pet insurer searches we track, and AA Pet Insurance accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about pet insurers, AA Pet Insurance and Cove Insurance each appeared in two of the five answers. AA Pet Insurance was mentioned before Cove Insurance in two out of three answers that named either.

Among pet insurers in New Zealand in September 2026

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Top pet insurers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AA Pet Insurance was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Cove Insurance was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. AA Pet Insurance was listed before Cove Insurance in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Southern Cross Pet Insurance	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
SPCA Pet Insurance	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
PD Insurance	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Petcover	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Cove Insurance	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
AA Pet Insurance	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Pet-n-Sur	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Southern Cross Pet Insurance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SPCA Pet Insurance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PD Insurance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Petcover3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cove Insurance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AA Pet Insurance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pet-n-Sur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet insurers

5 answers

Asked ChatGPT
“Which pet insurer should I buy in New Zealand?”
Asked ChatGPT
“What are the best pet insurer brands in New Zealand?”
Asked ChatGPT
“What's the best pet insurer in New Zealand for my dog?”
Searched Google, AI Overview
“pet insurance nz”
Searched Google, AI Overview
“dog insurance nz”

Not named in any answer:

Pet-n-Sur

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is AA Pet Insurance or Cove Insurance more popular in search?

This chart shows how often people search Google for AA Pet Insurance and Cove Insurance by name. Each line represents a brand's share of searches for all seven pet insurers we track, month by month, from searches in New Zealand.

AA Pet Insurance and Cove Insurance among pet insurers in New Zealand, by month

Month	Southern Cross Pet Insurance	Cove Insurance	Pet-n-Sur	AA Pet Insurance	PD Insurance	Petcover	SPCA Pet Insurance
Oct 2025	33.5%	25.4%	12.1%	9.9%	8.6%	7.4%	3.1%
Nov 2025	32.8%	24.9%	15%	9.7%	8.6%	7.4%	1.6%
Dec 2025	34%	25.7%	12.5%	10.1%	8.9%	6.4%	2.5%
Jan 2026	34.1%	25.8%	10.3%	12.5%	8.5%	6.7%	2.1%
Feb 2026	32.9%	30.1%	11.6%	9.8%	8.6%	5.1%	2%
Mar 2026	35.1%	26.6%	11.5%	10.7%	8.8%	5.2%	2.1%
Apr 2026	31.9%	29.2%	13.5%	9.5%	8.3%	5.7%	1.9%
May 2026	36%	26.7%	12.3%	8.7%	9.2%	5.3%	1.8%
Jun 2026	36.8%	27.8%	12.6%	8.8%	7.9%	4.6%	1.5%
Jul 2026	31.4%	29.2%	14.7%	9.3%	8.3%	5.2%	1.9%
Aug 2026	32.8%	30.6%	11.5%	9.7%	8.6%	5.2%	1.6%
Sep 2026	33.5%	26%	14.1%	9.9%	9.1%	5.3%	2%

How has the AA Pet Insurance and Cove Insurance comparison changed over the last 12 months?

3 findings

Cove Insurance was ahead of AA Pet Insurance in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, AA Pet Insurance’s share of searches among pet insurers in New Zealand held steady at 9.9%, and its estimated monthly branded searches held steady at 1.9K.
Across the 12 months ending September 2026, Cove Insurance’s share of searches among pet insurers in New Zealand moved from 25.4% to 26%, and its estimated monthly branded searches moved from 4.9K to 5K.

How did search popularity change for New Zealand pet insurers in September 2026?

2 changes

In September 2026, Cove Insurance lost share of searches among pet insurers in New Zealand, from 30.6% to 26%.
AA Pet Insurance’s share of searches among pet insurers in New Zealand has gained ground for 3 months in a row, from 8.8% to 9.9% in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using AA Pet Insurance’s and Cove Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.