Pet-n-Sur vs Southern Cross Pet Insurance:Which is more popular?
In September 2026, Southern Cross Pet Insurance had more branded searches than Pet-n-Sur among pet insurers in New Zealand. Southern Cross Pet Insurance had about 6,400 branded searches, while Pet-n-Sur had 2,690. Southern Cross Pet Insurance made up 33.5% of all pet insurer searches we track, and Pet-n-Sur accounted for 14.1%. When we asked ChatGPT and Google AI Overviews about pet insurers, Southern Cross Pet Insurance appeared in all five answers and Pet-n-Sur in none.
Who do people search for more?
Southern Cross Pet Insurance, about 2 searches for every 1 for Pet-n-Sur
Who does AI mention more?
Southern Cross Pet Insurance, mentioned in every answer we collected
Who does AI recommend more?
Southern Cross Pet Insurance, the only one of the two named
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Top pet insurers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Southern Cross Pet Insurance appeared in all five answers. Pet-n-Sur did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Southern Cross Pet Insurance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SPCA Pet Insurance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PD Insurance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Petcover3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cove Insurance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- AA Pet Insurance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pet-n-Sur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet insurers
5 answers
Asked ChatGPT
“Which pet insurer should I buy in New Zealand?”
Asked ChatGPT
“What are the best pet insurer brands in New Zealand?”
Asked ChatGPT
“What's the best pet insurer in New Zealand for my dog?”
Searched Google, AI Overview
“pet insurance nz”
Searched Google, AI Overview
“dog insurance nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Pet-n-Sur or Southern Cross Pet Insurance more popular in search?
This chart shows how often people search Google for Pet-n-Sur and Southern Cross Pet Insurance by name. Each line represents a brand's share of searches for all seven pet insurers we track, month by month, from searches in New Zealand.
Share of searches by month for Southern Cross Pet Insurance, Pet-n-Sur. The figures are in the table below the chart.
View monthly share of searches table
| Month | Southern Cross Pet Insurance | Cove Insurance | Pet-n-Sur | AA Pet Insurance | PD Insurance | Petcover | SPCA Pet Insurance |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 25.4% | 12.1% | 9.9% | 8.6% | 7.4% | 3.1% |
| Nov 2025 | 32.8% | 24.9% | 15% | 9.7% | 8.6% | 7.4% | 1.6% |
| Dec 2025 | 34% | 25.7% | 12.5% | 10.1% | 8.9% | 6.4% | 2.5% |
| Jan 2026 | 34.1% | 25.8% | 10.3% | 12.5% | 8.5% | 6.7% | 2.1% |
| Feb 2026 | 32.9% | 30.1% | 11.6% | 9.8% | 8.6% | 5.1% | 2% |
| Mar 2026 | 35.1% | 26.6% | 11.5% | 10.7% | 8.8% | 5.2% | 2.1% |
| Apr 2026 | 31.9% | 29.2% | 13.5% | 9.5% | 8.3% | 5.7% | 1.9% |
| May 2026 | 36% | 26.7% | 12.3% | 8.7% | 9.2% | 5.3% | 1.8% |
| Jun 2026 | 36.8% | 27.8% | 12.6% | 8.8% | 7.9% | 4.6% | 1.5% |
| Jul 2026 | 31.4% | 29.2% | 14.7% | 9.3% | 8.3% | 5.2% | 1.9% |
| Aug 2026 | 32.8% | 30.6% | 11.5% | 9.7% | 8.6% | 5.2% | 1.6% |
| Sep 2026 | 33.5% | 26% | 14.1% | 9.9% | 9.1% | 5.3% | 2% |
How has the Pet-n-Sur and Southern Cross Pet Insurance comparison changed over the last 12 months?
3 findings
- Southern Cross Pet Insurance was ahead of Pet-n-Sur in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pet-n-Sur’s share of searches among pet insurers in New Zealand moved from 12.1% to 14.1%, and its estimated monthly branded searches moved from 2.3K to 2.7K.
- Across the 12 months ending September 2026, Southern Cross Pet Insurance’s share of searches among pet insurers in New Zealand held steady at 33.5%, and its estimated monthly branded searches held steady at 6.4K.
How did search popularity change for New Zealand pet insurers in September 2026?
2 changes
In September 2026, Pet-n-Sur gained share of searches among pet insurers in New Zealand, from 11.5% to 14.1%.
In September 2026, Southern Cross Pet Insurance gained share of searches among pet insurers in New Zealand, from 32.8% to 33.5%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Pet-n-Sur’s and Southern Cross Pet Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pet-n-Sur
3 branded search terms
- pet n sur
- petnsur
- petnsur claims
Southern Cross Pet Insurance
3 branded search terms
- southern cross pet
- southern cross pet insurance
- southerncrosspetinsurance
Other head-to-heads among pet insurers
- Southern Cross Pet Insurance vs Cove Insurance: compare popularity
- Southern Cross Pet Insurance vs AA Pet Insurance: compare popularity
- Southern Cross Pet Insurance vs PD Insurance: compare popularity
- Cove Insurance vs Pet-n-Sur: compare popularity
- Cove Insurance vs AA Pet Insurance: compare popularity
- Cove Insurance vs PD Insurance: compare popularity
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