How popular isSouthern Cross Pet Insurance in search?
In August 2026, there were an estimated 6.6K branded searches for Southern Cross Pet Insurance in New Zealand which held steady over the last 11 months. Southern Cross Pet Insurance holds 32.4% estimated Share of Search among New Zealand pet insurers and is ranked 2nd of 5 competitors for search popularity.
Cove Insurance37.9%
Southern Cross Pet Insurance32.4%
Pet-n-Sur11.3%
PD Insurance10.2%Petcover8.1%
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Which pet insurers compete with Southern Cross Pet Insurance?
Share of Search by month for Cove Insurance, Southern Cross Pet Insurance, Pet-n-Sur, PD Insurance, Petcover. The figures are in the table below the chart.
View monthly share of search table
| Month | Cove Insurance | Southern Cross Pet Insurance | Pet-n-Sur | PD Insurance | Petcover |
|---|---|---|---|---|---|
| Oct 2025 | 32.5% | 33.5% | 12% | 10.5% | 11.6% |
| Nov 2025 | 31% | 32.7% | 14.7% | 10.4% | 11.3% |
| Dec 2025 | 31.8% | 34% | 12.3% | 10.7% | 11.1% |
| Jan 2026 | 33.4% | 34.6% | 10.4% | 11% | 10.7% |
| Feb 2026 | 37.4% | 32.1% | 11.3% | 10.5% | 8.7% |
| Mar 2026 | 33.6% | 35.2% | 11.4% | 11.1% | 8.6% |
| Apr 2026 | 35.8% | 31.2% | 12.9% | 10.2% | 9.9% |
| May 2026 | 33.5% | 35.4% | 12% | 10.9% | 8.1% |
| Jun 2026 | 34.6% | 36% | 12.3% | 9.7% | 7.4% |
| Jul 2026 | 36.2% | 30.6% | 14.2% | 10.2% | 8.7% |
| Aug 2026 | 37.9% | 32.4% | 11.3% | 10.2% | 8.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.9% | 7.7K | -0.52% | +1.7 points | |
| 2, held 2nd | 32.4% | 6.6K | +0.46% | +1.7 points | |
| 3, held 3rd | 11.3% | 2.3K | -24.1% | -2.9 points | |
| 4, held 4th | 10.2% | 2.1K | -5% | 0 points | |
| 5, held 5th | 8.1% | 1.6K | -11.3% | -0.6 points |
37.9%
held 1st · 7.7K estimated branded searches · -0.52% vs prior month · +1.7 points
2.
Southern Cross Pet Insurance32.4%
held 2nd · 6.6K estimated branded searches · +0.46% vs prior month · +1.7 points
11.3%
held 3rd · 2.3K estimated branded searches · -24.1% vs prior month · -2.9 points
10.2%
held 4th · 2.1K estimated branded searches · -5% vs prior month · 0 points
5.
8.1%
held 5th · 1.6K estimated branded searches · -11.3% vs prior month · -0.6 points
Compare search popularity between Southern Cross Pet Insurance and its closest rivals
- Southern Cross Pet Insurance vs Cove Insurance: compare search popularity
- Southern Cross Pet Insurance vs Pet-n-Sur: compare search popularity
- Southern Cross Pet Insurance vs PD Insurance: compare search popularity
- Compare Southern Cross Pet Insurance with any brand
How has branded search demand for Southern Cross Pet Insurance changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Southern Cross Pet Insurance in New Zealand held steady, from 6.5K to 6.6K.
- Across the 11 months ending August 2026, Southern Cross Pet Insurance’s estimated Share of Search among pet insurers in New Zealand decreased from 33.5% to 32.4%.
- Across the 11 months ending August 2026, Southern Cross Pet Insurance’s estimated Share of Search among pet insurers in New Zealand peaked at 36% in June 2026 and was lowest at 30.6% in July 2026.
- Across the 11 months ending August 2026, Southern Cross Pet Insurance fell from 1st to 2nd among pet insurers in New Zealand.
How did search popularity change for New Zealand pet insurers in August 2026?
4 changes
In August 2026, Southern Cross Pet Insurance gained estimated Share of Search among pet insurers in New Zealand, from 30.6% to 32.4%.
In August 2026, Cove Insurance gained estimated Share of Search among pet insurers in New Zealand, from 36.2% to 37.9%.
In August 2026, Pet-n-Sur lost estimated Share of Search among pet insurers in New Zealand, from 14.2% to 11.3%.
In August 2026, Petcover lost estimated Share of Search among pet insurers in New Zealand, from 8.7% to 8.1%.
How is Southern Cross Pet Insurance measured?
Brandwave collects information about searches that people make online using Southern Cross Pet Insurance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- southern cross pet
- southern cross pet insurance
- southern cross pet insurance contact
- southern cross pet insurance nz
- southerncrosspet co nz
- southerncrosspetinsurance
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Is Southern Cross Pet Insurance your brand?
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